A few months ago, Kelly barely knew what Substack was. Now it's about to cross $100K in added revenue for the business, and she's convinced it can become a multimillion-dollar trust-building funnel.

In this episode, she shares where the Substack strategy stands now, why she's genuinely excited about the platform's new updates, and why a platform taking real steps to protect the authenticity of the human voice is something every creator should be celebrating, especially as the other platforms drown in AI slop. Then she gets into the moves she's making next, including betting on her daughter Madison's business by moving it entirely to Substack, and launching two brand-new publications to show the exact same growth model working in completely different niches.

If you've been wondering whether Substack could work for your industry, this episode is going to SHOW you rather than TELL you.

What's inside:

Why the AI scanner's rocky start is still a good sign
What actually makes Substack different from every other platform
The two new publications we are growing from 0 (and the strategy behind them)
Why now is the moment to claim a leadership position on the platform

Timestamps

00:00 — The one platform taking steps to protect the human voice
01:00 — The Substack journey and crossing $100K in revenue
03:00 — Substack's new AI scanner and why the inaccuracy doesn't worry Kelly
06:00 — Why Substack is different: authenticity, trust, and depth
08:00 — Moving her daughter's whole business to Substack
12:00 — The monthly campaigns generating hundreds of paid subscribers
13:30 — A publication for parents raising courageous, confident daughters
16:00 — A publication for all things marketing and personal branding, with Danielle
17:30 — How the whole strategy feeds our programs
18:30 — Claim your leadership position on Substack now while the window is open

(Resources & Mentions

The Sacred Art of Selling (Substack) — Kelly's main publication, which covers business, sales, thought leadership, faith, and Sacred Art of Selling book updates: https://kellyroachofficial.substack.com/subscribe
Founder Girl (Substack) — Kelly's new parenting publication on raising confident, courageous kids with real-world skills; monthly playbooks and livestreams with Madison for parents of girls ages 7–17: https://foundergirl.substack.com/subscribe
Worth the Follow (Substack) — Danielle's new publication on building a standout personal brand in 2026: https://worththefollow.substack.com/subscribe
Learn more about The Virtual Business School (VBS) membership: https://www.virtualbusinessschool.com/virtual-business-school
Conviction Marketing: Kelly's book on building a conviction-based brand without chasing trends or algorithms: https://a.co/d/09RHa4jv