We stumbled onto Substack almost by accident.

It started as a requirement for a traditional book deal. And then something unexpected happened.

It exploded.

Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP.

In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to move the Kelly Roach Show to Substack as its primary home, and exactly how they are restructuring their entire Substack strategy to reverse engineer directly into Virtual Business School in the back half of the year.

She also addresses the biggest misconception about the platform head on, that the only people making money on Substack are the people teaching Substack, and explains why that is completely wrong.

If you are a business owner, author, coach, or entrepreneur who has been sitting on a library of IP and wondering where to put it — this episode will show you exactly where.

Timestamps:

00:45: How Kelly's team discovered Substack accidentally through the Sacred Art of Selling book proposal process

02:30: What happened when Krista started repurposing Kelly's deepest work on the platform, and the growth that shocked everyone

04:00: The biggest misconception about who makes money on Substack, and why it has nothing to do with teaching business

05:30: The latest Substack platform enhancements: Substack TV, podcast hosting, and schedulable notes

07:30: Should you move your podcast to Substack? The honest answer and what it depends on

09:15: The three income streams Kelly's team generates from Substack every single week

11:00: How schedulable notes changed their consistency strategy and how they use AI to build out the entire week from one anchor piece

12:30: The three things driving new paid subscribers every single day

13:45: How they use branding ads to fill the top of the funnel and let content do the conversion work

15:00: How Kelly is restructuring Substack to reverse engineer directly into Virtual Business School for the back half of the year

16:30: Why Substack is where high ticket buyers are going and why they are leaving Facebook, Instagram, and LinkedIn behind

18:00: What is coming in Substack Mastery in May: co-created articles, adjacent niche growth, and the full A to Z system

19:30: How to get the replay of the first Substack Intensive and secure your spot for the May session

Resources:

Grab the replay of the first Substack Intensive: https://accelerator.virtualbusinessschool.com/substack

https://accelerator.virtualbusinessschool.com/substack--92237

Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com:

Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/