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This is Marketing: You Can’t Be Seen Until You Learn to See

Interview starts at 13:06 and ends at 45:08

“I have a bunch of regrets about how Amazon is steering the boat these days. One of the things I think they dropped the ball on is they’ve had a hundred opportunities to make Kindle a social platform, and they have dropped it. And they shouldn’t, because that is a really useful transformation--to be able to say ‘Where are the other thousand people who highlighted this? How can I have a discussion with them?’ That’s magic, and you can’t do it.” (Photo by Brian Bloom)

News

Amazon earnings release

Om Malik on Amazon earnings release

Tech Tip

How to load the Google Play Store onto your Fire tablet

Interview with Seth Godin

Seth Godin’s blog and The Marketing Seminar

This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

Genius (formerly known as Rap Genius) commentary by Seth Godin on his book The Purple Cow

What to Do When It’s Your Turn (and It’s Always Your Turn) by Seth Godin

The Beginning of Infinity: Explanations That Transform the World by David Deutsch

An Analog Novel (3 Book Series) by Eliot Peper

Content

The Killer Collective by Barry Eisler

Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD.

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Tech Tip from John Aga

When installing the Google Play Store to your Fire tablet, it is important to do it in order as indicated in the article. I downloaded each one with a minute or two between downloads. I have a file manager app on my Fire tablet that not only displays the name of the file but the time the file was downloaded. You have to download them in a specific order then click and execute them in the same specific order. If you down load them a minute or two apart is easier then telling them apart based on their file name. It went smoothly when I did it. I was sure to download the file specified in the article even if I got messages that there was a newer versions available. I do not know if that was important or not but it was the approach I took. It will be important that Google Play Services and the Google Play Store are the first ones updated before downloading any other apps from the Google Play Store.

Some time after I have installed the Google Play Store on my Amazon Fire 10" HD tablet, I started to get the message " cannot access the server" whenever I opened the Google Play Store. To resolve this I went into settings, then clicked on Apps and Games, then clicked on Manage All Applications, then clicked on the app Google Play Store. Then I clicked on "clear cache, clear memory, and force stop". I then rebooted my tablet and the problem was gone. If it should happen again I would just repeat these steps to clear it up.

Another tech tip: On a separate subject I have notice that sometimes after I have updated one or more apps, one or more apps will move from the SD card back to internal memory. This is easily resolved. First click on settings. Second click on storage. Third all your settings should be set by default to include "install supported apps on your SD card". The other settings you want have on are to download movies, music, photos, personal videos, audiobooks and ebooks to your SD card. About one third down on the storage page the SD card and amount of storage is displayed. Just below that there is a command to "Move Apps to SD Card". Just below that it will either say "0" apps available or it will say if there are one or more apps available to move back to the SD card. Just click on that and it will automatically move any apps that moved back to internal during an app update and move them back to the SD card. This can take just a few seconds or a minute or two depending on how many apps there are to move back to the SD card. It is worth checking this once and awhile to ensure your Amazon Fire Tablet is using all storage in the most effective way possible.

TKC 548 Seth Godin

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