Are distractions causing your time to slip away? In this episode, Nir Eyal reveals how the psychology behind habit-forming products can be applied to create positive habits in our own lives. He explains how to control both internal and external triggers, enabling us to design environments that support our goals. This episode is filled with actionable strategies to help you regain control of your attention and focus on what truly matters.

Nir Eyal is the author of two bestsellers. His first book, Hooked, is a Silicon Valley must-read and emerged from a class he taught at the Stanford Graduate School of Business. He's just published a follow-up book, Indistractable, which explores the psychology of distraction.
Indistractable was recently named one of the Best Business and Leadership Books of the Year, according to Amazon and one of the Best Personal Development Books of the Year by Audible. It's a very actionable and well-researched guide to taking action to fight distraction. Nir was also recently named #1 on LinkedIn’s list of 10 Top Voices on technology.

TIMESTAMPS

2:07 Nir’s Story
4:55 The Psychology Behind Hooks
11:07 Why Are We Distracted?
16:45 4 Steps to Becoming Indistractable
24:58 Emotion vs. Feeling
30:27 Escaping Discomfort
37:11 What Are Values?
41:42 Tools for Focus
45:06 The Future of Technology
49:40 Final Message

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🎙️Complete show notes for this episode here

📹The video version of this interview is available on YouTube

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