Transcript
B (0:00)
First one is a lead nurture campaign. This is built around a lead magnet like I told you about earlier. Okay, so this is an ad giving away a checklist called five estate planning documents you must have in place by age 50. AD shows up in the social media feed, it shows up in whoever we told the targeting that we just set up. Those are the people that are going to see this ad. Okay, so we get to choose who sees the ad. They click the ad, we take them to a landing page. We don't send them to the homepage of your website. We build a landing page. We build a landing page because we don't want them to get lost on your website. We don't want them reading your bio yet. We don't want them watching videos or reading blog entries yet. What we really want them to do is fill out the form on the landing page because that allows us to contact, to capture their contact information and, and then we can launch follow up marketing. Okay. The next thing that happens after they fill out this form is it kicks off a drip campaign. We use mailchimp for a lot of our clients. Some of our clients are in Lomatic, some are in HubSpot. But bottom line, we build a drip campaign so that after somebody downloads the checklist, we send them an email and it's like, here's the checklist. By the way, if you have questions or if you want to schedule a consultation to talk about this further, click here and then we'll link them to a consult scheduling page. Right. And so a drip campaign will happen. Typically we'll do like anywhere between like three and seven touch points, depending on, you know, many different factors. But each email is creating, is providing a little bit of value, but is also ultimately driving them to schedule a consultation.
A (1:42)
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