← The Law Firm Marketing Minute
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- [00:00]
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Evergreen content. And so first of all, the, if you're not sure if you've never heard that term before, evergreen content, think about like evergreen trees, right? Like even in the winter they are just as green. They look like they do in the summer, right? They never lose their leaves, they never die out. They don't ever do anything like that. Right? They stay green all the time. So content, evergreen content works the same way. It's content that retains its relevancy months or years after it's been created. And, and a lot of law firms, they struggle with this concept because I think a lot of law firms, I've seen their content on their websites and it's very current, event related. It's very much related to, hey, this is a new law that got passed. Hey, this is an update to a law that got passed. And like, those things are constantly being updated. New laws are being passed and updated and revised and all of that, all of the time. So if that's what your content focuses on, you will soon have a backlog of outdated content. Or alternatively, yes, there may be something relevant happening with a new law or a revision in that moment, but in a couple of months that'll die down and something else will come to take its place. But the concept of evergreen content does provide benefits far beyond, you know, what you get in the short run. And so look, here's the thing. It's one of those things that's tried and true in the sense that like, you know, it addresses universal needs, pain points, interests, questions that your audience has. Right? You know, it's stuff that people are constantly coming to you about. You're not getting super deep into the weeds on specific laws or statutes or whatever, but you're covering the broader concepts that people are asking about because that's the thing, that's the difference between you and your audience, right? Like you are living in those weeds all the time. And I totally get that your audience isn't. Your audience has no idea how deep their situation can go, nor do they really want to. Right? They just want to know that you can handle it. And so that's why, you know, the surface level evergreen content does very well. It also just means you don't have to constantly be going back through your blog library or your video library trying to edit or remove or, you know, make sure everything's up to date. The other thing is, it's pretty cost effective. Evergreen content really continues to generate those returns over an extended period of time because you have the ability to keep using it over and over and over again without it losing its value. So if you're interested in learning more about how you can get evergreen content created for your for your firm, that's something that we do really well here. So go to our website, spotlightbranding.com give us a call and see what we can do for you. That's going to do it for today.
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The Law Firm Marketing Minute is brought to you by Spotlight Marketing and Branding, where we help solo and small law firms get more clients and better clients. If you want more details, visit growmylawfirmfast.com.