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Something that really just happened in the last couple of weeks. I had not seen this before. Again, this actually is not here in Charlotte. I haven't seen it in Charlotte. But the search phrase on Google here is H Vac Repair Seattle. The button in red is have AI get prices. Okay? AI is now Google's Gemini AI platform is capable of going to your website looking for price information. And guess what? That is the number one question that most of your clients are asking when they're deciding if they want to do business with you. They are asking price questions. Not always looking for the cheapest option, but they are asking price questions. You need to answer that on your website. And conventional wisdom for a long time was don't do that. You need to start doing it. You need to start putting price information on your website. Here's the good news. You don't have to be exact. Just give people a range, right? We work with a lot of law firms and it's hard to give an exact price for a divorce on a website, right? Because there's a million factors. So explain that. Just say, hey, divorce in North Carolina could cost anywhere from like $3,000 to $30,000. It might be closer to $3,000 if you are a young couple and you have no assets and you have no kids. And if you have kids and own multiple houses and have a lot of assets, it's going to be on the other end of the spectrum. Okay? Give people a range, every one of you. I promise you, if you go, if the only thing you execute on is that you put price information on your website, you are going to do much better with AI search over the next 12 months. So give that some thought. How can you get pricing information on your website?
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Main Theme:
In this episode of The Law Firm Marketing Minute, the host addresses a pivotal new trend in digital marketing for law firms—providing pricing information on your website to align with how Google's AI (Gemini) now surfaces businesses in local and service-based searches. The discussion centers on how law firms can become more visible online by responding to the most common client question: "How much does this cost?"
Shifting Best Practices:
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How to Position Pricing:
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On the Shift in Google Search:
Why Transparency Beats Perfection:
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This concise episode drills home a single, high-impact strategy: law firms must adapt to changes in Google’s AI-driven search by being more transparent about pricing on their websites. Even in complex fields like law, providing ranges and context around fees gives both clients and algorithms what they need, improving both trust and search visibility. The host’s advice is actionable, timely, and rooted in what’s working right now in digital marketing.