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Social media. The. You know, when you talk about marketing on social media and you listen to what all these marketing experts and gurus say, they'll all say that engagement is the name of the game and that's how you gauge success. But at the same time, I know a lot of lawyers think that they're the exception to the rule when it comes to marketing, and in most cases that's not true. You can market your firm the same way any other business markets their firm and you can have success. However, I will say law firms on social media are the exception to this rule in terms of engagement and success. There are a couple of firms out there who get a ton of engagement who have a lot of success doing that. That is not the norm. Right. They have gotten extremely lucky. Maybe they are just very charismatic. People are drawn to them naturally. Whatever the case may be, that's not going to be true for the vast majority of law firms. You don't actually need engagement in order to have a successful social media presence. The main reason for that is because a lot of you are dealing with very heavy subject matter. People aren't going to want to engage with topics like bankruptcy or divorce or maybe family and fighting over an estate. The law firms that do have a lot of success on social media, they are doing it very salaciously. More often they're talking about celebrity issues or, you know, viral incidents, personal injuries, wrecks, stuff like that that are happening to other people. And then people are like, oh, glad it's not me, you know, all that kind of stuff. You. So it's not going to be a very. The chances of it aren't likely to happen for you. Doesn't mean you shouldn't go for it. It doesn't mean that you shouldn't have a presence on there. That's not what I'm saying at all. Instead, you should still focus on posting consistently and posting a balance of content. Absolutely. Share blog articles, videos, podcast episodes that address your area of expertise, that live on your website. You want to drive people to your website, but you also want to balance that out and with other content, you know, third party articles, you know, from, from other websites that can supplement your practice area that, you know, kind of reaffirm the things that you tell people, inspirational quotes or memes or, you know, stuff like that. People love that. You know, we actually had a client tell us the other day that one of the quotes that he posted on social media actually had an impact on someone who saw it and that person reached out and like actually started working with them because of that. It's wild. Just some of the things that get people's attention. Another thing is just like, you know, behind the scenes stuff, you know, what is a day in the life like at your office, you know, if you go out to lunch or host an event or something like post that sort of thing. The one thing I would say, don't treat your timeline like a billboard. You don't need to include your phone number in every single post you make. It's just not necessary. Also, not every single post has to be about your firm and what you do. That's why we talk about, you know, the quotes or the memes or even just like even behind the scenes activity where it's not like, hey, we help with this and this and this. No, it's just like, hey, you know, had a great lunch with the team at this place. If you live in this place, check this place out, you know, whatever the case is, stuff like that, where it's just like you're just being a part of this community and then the benefits become secondary because people start to follow you, they start to trust you, then they start to check you out more, get a little bit more comfortable. Then like we talked about yesterday, that's when they go to the website because of a blog or video you posted and then your website converts. So hope that was helpful again. Likes and comments and shares are great, but you don't need them to be successful on social media. Post balanced content, post consistently and spread it around. That's what becomes really successful for a law firm on social media.
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The law firm marketing minute is brought to you by Spotlight Marketing and Branding, where we help solo and small law firms get more clients and better clients. If you want more details, visit growmylawfirmfast.com.