← The Law Firm Marketing Minute
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How should you use email marketing for your law firm? There's a few different use cases, but first, let me just say I'm glad we're having this conversation because email marketing is still incredibly underused by most law firms. It's really, really cost effective and it just works well. All right, so a couple different ways I want you to use it. One, you should have at minimum like a monthly email newsletter or an email blast. This is something that goes out to your whole database. Your leads, your clients, your former clients, your referral sources. This is a value oriented newsletter where you share some information, you know, answer some practical questions, break down some changes, some legislative changes, some economic changes, break down some information that is relevant to your list. Right? So it is a value oriented newsletter. I don't want you to talk about necessarily your favorite cookie recipe or those types of things. Value oriented newsletter that goes to your entire list once a month. That's number one, you need to have it. Number two, use drip campaigns. Okay? Hopefully you've been listening to our content long enough that you've got some lead magnets and some free resources on your website so that people can download your content, get some information, do some research, but then you now have their contact information and you should follow up with a drip campaign. So let's say you're an estate planning attorney and you have a lead magnet on your website. That's like five steps to get started with your estate plan in North Carolina. Somebody downloads it, then you want to send an automated drip email that says something like, hey, hope you enjoyed the free resource we sent you. Please reply to this email if you didn't get it. If you have any questions, and by the way, if you'd like our help moving forward with an estate plan, click here to book a consultation and then send another email three or four days later. Hey, just following up. Now that you've had some time to review the resource, do you have any questions? Are you ready to move forward? Click here to schedule a consultation. Right. And you do three to five emails, typically in a drip campaign. Really valuable. It's a great way to nurture the leads that you're generating. And then third, every once in a while, you know, we're a big fan of at least once a quarter, do some sort of rainmaking email blast. You send out to your whole database and it's kind of a reminder like, hey, I'm here, I'm working hard. These are the types of clients that are a really great fit for our law firm. We've gotten some really great results for clients over the last 90 days. Do you know anybody that may need to have a conversation that may need help solving this problem in their life? And if so, please send them our way. We're gonna give them great White Glove VIP service because we really value referrals. Those types of emails can be really valuable as well. So those are at least three different ways to use email marketing. There's frankly a lot more we could talk about, but if you're doing those three things, you're ahead of the pack.
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The Law Firm Marketing Minute is brought to you by Spotlight Marketing and Branding, where we help solo and small law firms get more clients and better clients. If you want more details, visit growmylawfirmfast dot.