← The Law Firm Marketing Minute
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If I hire a marketing agency to write my blogs for me, how can a non attorney write legal blogs? Because we're not equipped to do so. Obviously. We haven't been to law school, we haven't practiced law, we haven't been mentored. So we're sitting there as one of this world is like, how can we possibly do this? Now let's take a look at this. Marketing agencies can write legal blogs for attorneys because of who is going to be reading them. Number one, if you're a family law attorney or a criminal law attorney, who is going to be reading your blogs? Okay, they're going to be people of all wakes of life, all sorts of backgrounds, varying education levels. So we're trying to encompass a wide audience. We don't necessarily need someone to speak legalese to them directly. What we need to do is get someone that connects with them, that displays credibility and expertise. They're seeing, okay, oh, he does DUIs. You scroll through this. I mean, they're probably not going to sit and read every word. They're not reading every word and not judging you based on how well or how badly you write. They're looking or are you able to solve my problem? They're not in a judgment phase. They're looking is am I connecting with this person? And every time you write, every time there's a subheading, a heading, a sentence that connects to them with what their problem is, they're more apt to actually go to that contact me page and schedule a consultation. Again, we're not sitting here in this world where they're scrolling through websites or scrolling through to judge on how well you know the law. They're willing to how, how quickly and how apt are you able to solve their problem? The information is valid, the information is accurate. But I'm writing in a way that connects with someone who's reading it. What we call a prospect, the potential client of yours. I'm writing it from their mindset. So with that in mind, we sit down, I talk to attorney, I say, you know what, if you were a criminal law attorney and you had a dui, what would I want to know? And they'll probably talk to me for 10, 15 minutes, I'll take notes and then at the end of the day I'll sit there and I'll transcribe that and I'll write it in a. That makes sense. It connects with people to be honest and upfront. A lot of times I try to write on an 8th grade level. That might sound low, but I think Forbes magazines, writes on a seventh grade level. That's just what it is. I mean, you're trying to connect with people in a very basic way. So we don't need to be complex, we don't need to be dense. We don't need to cite law and statutes. It's. That's not what you're there to do. You're there to form a connection. So that's why copywriters like myself are able to write labor blogs for turning it.