← The Law Firm Marketing Minute
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- [00:00]
A
Again, we're going to talk about the things that keep you up at night, especially as a small law firm, smaller sole law firm owner. I mean, you are a business owner. So I know last year, I mean the big. And you're going to see this again. It's going to surface again this year. I'm not peek behind the curtain is that a lot of people said they just weren't getting. It wasn't that they weren't getting enough clients, is that they weren't getting the right type of clients. And every attorney is out there listening to this. Know exactly what I'm talking about when it talks about the wrong type of clients. However, this year, 59% of people said they were worried about taking on enough cases or making enough profit. Or making enough profit. All right, so John, we can talk about that. I mean, the concern that people have and the people who do land in this category, I mean, what, what types of things should they pursue and start basic. Start simple and start doing the basic things well before we start elevating.
- [00:52]
B
Yeah. So this is again, like I said earlier, there's not necessarily one simple, easy solution that you can just set and forget. Right. Like marketing is just not that easy, regardless of how easy other people say it is. Right. And for this, you know, when you're talking about taking on enough cases and, or being profitable, it's really a multi tiered solution and it's one that, you know, you can't just rely on a marketing agency or a marketing staffer to solve for you. Right. First of all, yes, your marketing does need to keep you top of mind. It needs to keep you out in front of everybody. It needs to make sure that people understand who you are and how you can help them. Right. That's for sure. But it also might mean that you raise your rates. And again, you know, like, I know that a lot of business owners, for at least lawyers, for whatever reason, they've been hesitant to charge more. And you know, maybe it's, you know, maybe you're being humble, like, oh, you know, I don't want to, I don't want to take too much money from clients. They're going through a hard time, like, whatever. Sure. And you know, also it's even separate from inflation too. Like, yes, I know inflation made everything more expensive. But this has also kind of been an issue for several years, even before inflation exploded, where lawyers genuinely just don't charge enough for the services that they provide. I think, I think we did cover this in the trends report this year. I think It's, I think we have seen an uptick in people, you know, saying what their average hourly rate is. I know a lot of people don't do hourly, but you know, once you factor in like your revenue versus how many hours you work, you could figure that out real quick. But that, that is another big aspect of it. Right. And so over time, you know, the, the long term solution, again, it's not going to happen overnight, it's not going to happen in a month. But over time, if you're presenting yourself as the top tier solution, as the expert in whatever it is you're doing, right, the expert in estate planning, the expert in, you know, tax law or bankruptcy, whatever it is, right. People will just gravitate towards that because people a, people want to work with the expert. And people are not going to necessarily balk at expert level prices because they are also, they're not just paying for the legal situation to get handled, they're paying for the peace of mind to know that they're getting the best possible outcome.
- [03:17]
C
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