The Law Firm Marketing Minute

Episode: Run These Ads When You're Ready for New Clients Today!
Host: Spotlight Marketing + Branding
Date: February 18, 2026

Overview

This episode dives into paid advertising strategies for law firms that need immediate results—specifically, how to use "call me now" campaigns to generate client inquiries quickly. The host breaks down which platforms work best, expected budgets, and the mindset needed to achieve rapid growth through paid ads. The focus is on actionable advice for law firm owners ready to scale up their client base today.

Key Discussion Points & Insights

1. "Call Me Now" Campaigns: The Fastest Route to New Clients

• The episode emphasizes a specific type of paid ad: immediate response campaigns designed to prompt prospective clients to call your law firm today.
  • Quote:
    "Sort of the third tier is when you do go run those ads, which we refer to as, like, call me now campaigns, right? Where you are running ads that are specifically designed to make your phone ring today."
    — Host [00:00]
• These campaigns are ideal for firms that want fast results rather than slow, long-term brand building.

2. Platform Performance: Google vs. Facebook & Instagram

• Google is highlighted as the primary and most consistent performer for these urgent campaigns.
  • Quote:
    "We see a lot of success with those campaigns on Google."
    — Host [00:05]
• However, Facebook and Instagram can also deliver strong results, especially depending on the firm's practice area and audience.
  • Quote:
    "Depending on your practice area, you can actually do pretty well with those ads on Facebook and Instagram."
    — Host [00:10]

3. Budget Recommendations and ROI Expectations

• Launching "call me now" ads requires a meaningful budget:
  • Entry-level spend suggested is a minimum of $1,500 per month.
  • For more aggressive growth and reach, budgets of $10,000 per month (or more) are not uncommon among top-performing clients.
  • Quote:
    "You do need to be willing to spend, you know, probably at least $1,500 a month, if not quite a bit more. We have clients that are spending $10,000 a month on."
    — Host [00:15]
• The host reassures that, while spend is significant, the potential return on investment (ROI) is equally impressive and these campaigns are the key to scaling a law firm quickly.
  • Quote:
    "The flip side of that, though, is, you know, the potential ROI is great there, and that is how you scale."
    — Host [00:24]

4. Personal Endorsement: Paid Ads Work—But Not All Campaigns Are Created Equal

• The host emphasizes being a "big believer in paid ads for law firms," but cautions against seeing paid advertising as a single, monolithic strategy.
  • Different campaign types may yield different results for different firms—testing and flexibility are key.
  • Quote:
    "It's not just one giant bucket, right? There are different ways to use paid ads. And maybe campaign A doesn't work real well for you, but campaign B and C might."
    — Host [00:36]

Notable Quotes & Memorable Moments

• On campaign effectiveness and diversity:
  "End of the day, I'm a big believer in paid ads for law firms. It works really well, but it's not just one giant bucket, right?"
  — Host [00:30]

• On budget and willingness to scale:
  "You do need to be willing to spend more money... the potential ROI is great there, and that is how you scale."
  — Host [00:20]

Timestamp Guide for Key Segments

• [00:00] – Introduction of "call me now" campaigns and immediate phone call focus
• [00:05] – Google as the go-to platform
• [00:10] – Value of Facebook and Instagram for some practice areas
• [00:15] – Discussion of ad spend ($1,500–$10,000+ per month)
• [00:24] – ROI potential and path to scaling a firm
• [00:30] – Myth-busting: Paid ads aren't just one "bucket"—try multiple approaches
• [00:36] – Flexibility and testing campaign types

Summary

If your law firm is ready to get new clients today and you’re open to investing significantly in paid advertising, this episode lays out clear, practical advice: "Call me now" campaign strategies—especially on Google, but potentially on Facebook and Instagram as well—can be the quick path to filling your client pipeline. Expect to spend at least $1,500 a month, but with the right approach, returns can be substantial and scalable. The key takeaway: Paid ads are powerful, but experimentation and targeted campaign design are essential to make it work for your particular firm and audience.