Podcast Summary: The Law Firm Marketing Minute

Episode: Test Your Marketing On Your Best Clients
Date: February 16, 2026
Host: Spotlight Marketing + Branding

Episode Overview

This episode centers on a practical strategy for law firm owners to improve their ad campaigns and overall marketing: leveraging feedback from their best clients. The hosts discuss the value of reaching out to top clients to test marketing messaging and glean insights that can shape more effective campaigns. The tone is conversational, direct, and focused on actionable advice tailored to small firm practitioners.

Key Discussion Points & Insights

1. Using Your Best Clients as a Marketing Resource

• The hosts explore whether attorneys should show their ad campaigns to their favorite or best clients for feedback.
• There’s an emphasis on the relational aspect: if you have the kind of rapport where a client would welcome being consulted, their perspective can be invaluable.
• Clients love having their input valued and are often eager to share their opinions.

2. Practical Feedback, Not Overburdening

• It’s important to be careful about how much you ask from your clients, respecting their time and boundaries.
• The conversation suggests a simple approach:
  • Reach out with authenticity, saying you wish you could attract more people like them.
  • Ask for straightforward feedback: “Would this ad have been attractive to you?”
• Even if clients only have a brief conversation, it can yield meaningful information about:
  • What priorities they had when hiring a lawyer
  • What triggered them to seek legal services
• These insights inform both messaging and targeting for future campaigns.

3. Quote Highlights

• On Client Feedback Value:

  • “People love giving their input, and, you know, everybody loves to be a critic, right, and have their opinions count.”
    — [A, 00:23]

• On Approach and Relationship:

  • “If you have the type of relationship where you could just reach out and be like, hey, you know, I really value you as a client. Like, in all honesty, I wish I could attract more people like you because you’re one of my favorite clients. Can you give me a little feedback on this? Would this ad have been attractive to you?”
    — [A, 00:42]

• On Keeping It Simple:

  • “As long as they’re just kind of willing to have that one conversation with you and just kind of answer some of those questions about what were their priorities when they were looking for a lawyer? What happened in their life to make them look for a lawyer? If you kind of get that information from them, you probably got what you need to create the ad campaigns.”
    — [A, 01:03]

4. Action Step

• If you have a good relationship with a client, don’t hesitate to reach out for feedback on upcoming marketing initiatives.
• Use their language and perspective to refine your messaging for greater resonance with your ideal clients.

Memorable Moment

• Host [B] proposes the actionable idea:
  • “Would you recommend that if they had, like, an ad campaign, like, getting a hold of these favorite clients or whatever, and then just kind of showing them this ad and being like, hey, does this speak to you?”
    — [B, 00:00]
    This sets up the episode’s central practical takeaway.

Timestamps for Important Segments

• 00:00 – Should you ask your best clients for feedback on ad campaigns?
• 00:23–01:22 – How to approach clients, what to ask, and why their insights matter.

Takeaway

By engaging your best clients in your marketing process—asking for honest, simple feedback—you not only craft more effective messaging, but you also deepen relationships with clients who already appreciate your work. This episode equips law firm owners with a straightforward, relationship-driven tactic that can make their campaigns more relatable and successful.