Podcast Summary: The Law Firm Marketing Minute

Episode: What Can Happen When You Create More Content Than Your Competitors?
Host: Spotlight Marketing + Branding
Date: October 20, 2025

Episode Overview

This concise episode addresses a crucial question for law firm owners: How much content should you be creating compared to your competitors? The host explores the power of content quantity, the myth of “too much content,” and offers actionable strategies for law firms to stay top of mind and expand their reach through robust content marketing. While the focus is on law firms, many principles apply broadly to service-based professionals.

Key Discussion Points & Insights

“There’s No Such Thing as Too Much Content” ([00:12])

• Core Claim: In content marketing, especially for law firms, more is always better. There is no hard ceiling for the amount of content you can produce—except, possibly, with email marketing.
• Platforms Covered: Blogs, social media, video, podcasts—any channel where your firm can be discovered and remembered.

“There’s no such thing as too much content. There just isn’t.” – Host ([00:14])

Outpacing Your Competitors ([00:25])

• SEO Advantage: The host highlights that if competitors publish a blog once a month and you publish five times a month, you’ll likely gain more search engine visibility.
• Social Media Frequency: Firms posting daily on social media get more exposure than those posting once a week.

Beyond SEO: The Value of Reach and Top-of-Mind Awareness ([01:00])

• Brand Exposure: Frequent content creation increases opportunities for people to encounter your brand.
• Staying Connected: Content isn’t just for attracting new clients— it also helps you maintain relationships and stay top of mind for your existing network.
• Not Everyone Sees Everything: Every post, blog, or video only reaches a fraction of your audience, so higher frequency boosts the chances of being noticed.

“Not everyone that’s currently in your network is going to see every piece of content you create.” – Host ([01:30])

The Only Real Limitation: Email Marketing ([02:06])

• Direct Delivery: Every email sent lands in everyone’s inbox, which can lead to fatigue if overused.
• Industry Variation: While some industries send daily emails, law firms generally shouldn’t— but this specific limitation does not apply to blogs, videos, or social posts.

“When we’re talking about email marketing and you push send, everybody on your list receives that… that’s why you could overdo it with email.” – Host ([02:20])

Practical Content Strategy Recommendations ([03:03])

• Diversify: Blog, post on social media, create videos, and do some email marketing.
• Suggested Minimums:
  • Social media: Aim for daily posting
  • Blogging: At least a few times a month
  • Email: A couple of times per month (to avoid fatigue)
• When to Scale Up: If you have the resources, increase content frequency everywhere except email.

“With the limitation of email, like we talked about, when there’s capacity, I would definitely increase those things because more really is better when it comes to content.” – Host ([03:57])

Notable Quotes & Memorable Moments

• Setting the Tone:

  “Here’s the honest answer though. And it might not be as exact as you’re hoping for or you thought it was going to be.”

• Permission to Go Big:

  “What do you think the downside would be of posting on social media six times a day? There isn’t.” ([01:54])

• Industry Leaders Agree:

  “If you go listen to all of the biggest players in the marketing space…the Gary Vees… the Neil Patels… they are not going to tell you that you should cap out posting...” ([02:00])

• On Content Fatigue:

  “That could be annoying… but every single time you post on social media, not everybody sees it.” ([02:36])

Key Timestamps

• 00:12 – The myth of “too much content” debunked
• 01:00 – The importance of reach and awareness beyond just SEO
• 02:20 – Why email is the exception and the risks of email fatigue
• 03:03 – Practical guidelines for diversifying and scaling content
• 03:57 – Final thoughts on ramping up content production

Summary Takeaways

• There is virtually no upper limit to content creation for your law firm—more is better for visibility, awareness, and growth.
• The only real restraint is with email marketing frequencies.
• Diversify content formats and channels to maximize your impact.
• Outpace competitors by producing more content, thus increasing your searchability and top-of-mind awareness among potential and existing clients.
• If you have the resources, ramp up your output—there’s little downside.