← The Law Firm Marketing Minute
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What should be above the fold on your law firm homepage? Awesome question. When we talk about above the fold, we are really just referring to, you know, what do people see without even scrolling on your website? This is really important because the average person, when they hit your website, they're giving it a quick scan. You've got about five to seven seconds to capture their attention and help them decide whether they're going to stay on your website or whether they're going to hit the back button and go look somewhere else. So above the fold is really important. There are two things that come to mind. One is you need to have a strong headline that says exactly what you do and who you serve. Okay. Family law in Dallas, Texas. You know, divorce for high net worth business owners in Charlotte, North Carolina. Estate planning. Right. A clear statement that makes it obvious what you do and who you serve. Okay, that's number one. Number two is make it really easy for them to contact you. Don't hide your phone number that your phone number should be above the fold. If you want people to book a consultation online, you have a big button that says book now and that should be above the fold. Don't make people hunt for contact information. I'll give you a bonus. This should either be above the fold or very close to it. As soon as people start to scroll is you want some sort of lead magnet on your website? This is a free giveaway. It can be an e book, a PDF, a cheat sheet, whatever you want to call it, but something that you're giving away for free or. But to get it, someone has to give you their contact information. Good example. In the family law world, you know, we see lead magnets like, you know, five steps to prepare for divorce. Right. Or pre divorce checklist. Things like that tend to work really well. The point of a lead magnet is you're capturing a potential new client's contact information. They might not be ready to schedule a consultation with you yet, cause they're still in like research mode. They if you capture their contact information now, you can stay in touch, you can retarget them, you can include them in your email marketing so you've got their information, you can keep marketing to them. That is really important. Maybe you can get it above the fold, maybe not. Depends on the design of your website. But bottom line, to answer this question, make it really clear with a strong headline who you serve and how you help them and make it really easy for them to get in touch with. I.