Loading summary
Transcript1 lines
- [00:00]
A
When you write a book, people say, I need a good idea for a book. No, you don't need a good idea book. You need thousands of ideas, if not tens of thousands. I mean, every decision, every sentence is a, is a decision. So in the same way, in the same sort of regard, I mean, like, you don't need one thing that converts. You need multiple steps along the chain that convert. I mean, I just think there's, there's this general misinformation or kind of assumption that even one ad will blow it up like this, this will pour people in. And then when that ad stops working, I'll put up another ad. I'll just keep pouring people in. I mean, I think the stat is, I think less than 2% of all, like, successful sales happen on the first interaction is in. In the majority of times, you need 7 to 12 impressions or touch points in order to make that sale. And most of the things like, like in four out of five sales happen around the fifth time that you've spoken to somebody. So there is no One Step page that's going to convert. There is no One Step ad that's going to convert. It's a step along the process. And I think that's where people get lost in seeing the chain of events that create a prospect into a paying client. Thanks for listening to this week's episode of the Law Firm Marketing Minute. If your law firm needs more clients, better clients, make sure you book a discovery call using the link in the podcast description. We'll see you tomorrow.