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Chris Hughes
Market Craft in and of itself is not normative. It is a method for using private sector forces to achieve a political end. And we will disagree about those political ends.
Kevin Frazier
It's the Lawfare Podcast.
I'm Kevin Frazier, the AI Innovation and.
Law Fellow at Texas Law and a contributing editor at lawfare, joined by Chris Hughes, author of Market Crafters and co founder of the Economic Securities Project.
Chris Hughes
I think you really do need all three of these things. For market craft to be effective, you need the clear mission. You need the discretion and power to move forward and to do that confidently. And you need accountability to ensure that the mission is being met.
Kevin Frazier
Today we're talking about his book, which features several case studies of market crafting, from Lina Kahn's FTC to Jesse Jones Reconstruction Finance Corporation. It's a walkthrough history and potentially a guide through our current economically volatile times.
All right, Chris, we are speaking just a few days after the steepest stock plunge since 2020, incited by the administration's aggressive and far reaching trade policies. Market Crafters, your forthcoming book, dedicates hundreds of pages and dozens of case studies to instances in which government intervention in the markets can not only stabilize the economy, but. But actually increase and spread prosperity. Admittedly, that all sounds a bit rosy, but you've certainly done your homework. The book covers institutions that readers have likely never heard of, like the Reconstruction Finance Corporation, and uncovers facts about well known institutions like the Federal Reserve that listeners probably didn't know beforehand. So I think this is a great moment for your book. But so let's start with just the definition of market crafting itself, because it's a new phrase, it's catchy, I love it. But I imagine it's capable of a lot of different definitions, so it'd be great to get a more precise take from you.
Chris Hughes
So market craft is when a state entrepreneur or policymaker harnesses market forces to achieve some kind of public good. It could be national security, it could be financial stability, it could be building semiconductors. But it is about using the private sector, the dynamism of capitalism, to make the country work in a way that you want to see it. So that's the opposite of what is happening right now in the White House where Trump and co are bludgeoning the economy, trying their hardest to tear it apart to raise prices and push us into a recession. Market craft is something much more precise. It is, you know, in the, in the book I have a collection of different moments throughout history where individuals have had a mandate, many of whom are Republicans, many of whom are Democrats, and they organize and manage markets to meet that specific goal. Sometimes they succeed, often they fail. But we can learn from those experiences to create some kind of framework which we're going to need on the other side of the chaos that we're in today.
Kevin Frazier
Yeah. And you've seen the economy, and especially the tech driven economy from a lot of different perspectives, obviously playing a role, very central role in the founding of Facebook, now working with the Economic Securities Project. And you have this really nuanced perspective that comes through in the book, seeing both the positives and negatives of the private sector's work and the public sector's work. Why did you choose this moment to write Market Crafters? What's the hope in identifying these instances of that careful government intervention into markets before all calamity breaks loose, but also not being too overbearing. What's your goal in publishing this book?
Chris Hughes
I think for a lot of books, at least for this one, for me, they stem from an underlying frustration or anger. And this one was this dichotomy between markets over here and government over here that we seem to just be unable to get rid of. We are constantly talking about markets as if they are some natural phenomenon. And we use a language of intervening. Even like progressive folks will say, well, government needs to intervene in the market to do x, Y or z. That is conceptually wrong. That doesn't describe how markets work in the United States. And so instead I often go to the metaphor of a vegetable garden. When I was growing up, my dad had a vegetable garden in the backyard. I didn't love working in it, but I spent a lot of time there, particularly on summer evenings. And I use that example because markets are organic forces that do turn through a logic that is part of them as institutions, but they also need to be cared for, they need to be cultivated. And that is a dynamic interaction between markets and government to make sure that they're working the way that we want them to work. And so it took me time to come to that outlook. And then once I did, you can look back at the past and see example after example of how institutions have been built to try to cultivate markets in a direction you can start to see opportunities for how to it successfully in the in the future. I'll give you one example. I start the book about 100 years ago in the midst of the Great Depression. And there's so many different parts of the New deal that we could focus on. But the story that really landed the most with me was of this Texas entrepreneur named Jesse Jones. This guy grew up in Tennessee, moved to Texas, made millions of dollars at a relatively young age. He's an up and coming guy. He ends up in Washington running a national investment bank called the Reconstruction Finance Corporation. And this institution has a market crafting mandate that evolves over time. First it's stability, later it's about housing, later it's about the war and aviation. But my point is, is like they weren't waiting to intervene in any particular market. They were creating institutions which said, hey, we need markets to be stable. And so we're gonna engineer them to be that way. We need a housing market so that we could have jobs and cheap housing. We need planes to fight a war. That's not intervening, that's crafting.
Kevin Frazier
And what I particularly like about this is how thorough you are in pointing out these instances of market crafting. Because I'll tell you, I'm an econ major, I sat through Econ 201 and 202, and you don't hear, oh, and then we welcome the government into the market. Whenever you're talking about a free market in particular, you will struggle to find at least a Decade ago or whenever I was in college, you did not find an econ textbook that then had the chapter on and here's when the government comes in, it's always the externalities, Right.
Chris Hughes
They're always the afterthought. They have to take care of the side effects.
Kevin Frazier
Yes. And as you point out in great detail is when you're talking about market crafting, it's not just solving, quote, market failures. Right. That's the conception of government intervention that seemingly everyone agrees on. Yes. We want the government to come in after all hell has broken loose. Sure, that makes sense. We want them to address these negative externalities. We want them to push the garden metaphor too far. Yes, the government should do the weeding. We are great with that. You know, they should take care of the slugs. But to stretch this again even further, is it a good way of thinking about market crafting as essentially setting up that planter's box? Because to me, that that's what kind of came through for my read of a lot of these case studies was you need the government to actually set the parameters of what this market may look like. In particular, taking steps like just to pick one of your case studies that I think we can dive into the Federal Energy Office, which I'm guessing no one has heard of. And as you point out, we all just decided to forget it. Again, you can pick up an A.P. u.S. History book, and I'm guessing you will never read about this, but can you lean into this case study in particular as something that we should all know about but have collectively forgotten?
Chris Hughes
I like your. Your metaphor. I think it's useful. So if we plop down in history in the early 1970s, I think most people know that we experienced two pretty radical energy crises, first in 1973 and then again in 1979, where the price of oil skyrocketed initially from an embargo in the Middle east and then later after the revolution in Iran and some complicating geopolitical factors. So the question coming out of those crises is how are we never going to have to face a world where the price of gasoline can double in the course of weeks? And the mandate that was favored by Republicans, Libertarian Treasury Secretary who ran that FEO that you're talking about, named Bill Simon and Alan Greenspan and Henry Kissinger and others, was to do something called price buffering by building reserve stocks. So this is an old idea in political economy, goes back actually millennia to rice and other commodities, where a central organizing force, in this case the state, can say hey, we want stable prices in energy markets. So when the prices are high, we're going to buy, and when the prices are low, we're going to sell. In other words, creating a band that keeps the prices stable. And you need to build stockpiles in many cases to do that. Not always. You can use future contracts and other kinds of financial tools to do that. But in the case of oil and gas, we built the Strategic Petroleum Reserve, which now has the capacity to hold 700 million barrels of oil a day, and that is well over 100 days supply at current import levels. And we use the reserve, you know, when prices skyrocket. Sometimes you'll hear a press release from the White House that the President has released so many gallons from the strategic reserve. And it works quite well. In fact, the Biden administration did more work with this on some other energy futures contracts because it provides stability not just to consumers, but also to investors who can know that they're going to get a certain, a certain return. So that kind of approach is actually something that we've done in other moments in history. I talk in the book about where we did it with wheat and corn and agricultural commodities, and it could be applied to things like eggs and coffee and groceries, because right now we have such a pronounced cost of living crisis. It's only going to get worse as these tariffs, the effects of the tariffs come through. And so we need to have some framework on the other side of this which isn't going to say that everything is always going to be cheap, but it is going to say, hey, the government can craft a market to ensure that commodities that are important to all of us, like groceries, the prices of them are more stable than they've been in the past.
Kevin Frazier
And I think what's great about so many of these case studies as well is distinguishing between just a purely free market, where we often don't see the attributes that people are hoping for from a free market in terms of fair competition, robust competition, and meaningful predictability and stability. Those are all the things that people want out of a market but aren't always associated with just an open free market. Laissez faire, whatever will be, will be. In many ways, what I think you often tee up is the notion of a sort of fair market, right, where we do want to set the stage for that meaningful competition for free entry and exit in a way that left unregulated or left without, that sort of market crafting wouldn't come about. And you, you raise some really interesting attributes of market crafting that I think are worth helping the listener get a better sense of how these case studies are all connected. And that's these ideas that particularly. And please correct me if I'm wrong, but the glean I got here was, particularly in these kind of dynamic markets or new markets or new situations, you need new institutions. And those institutions need to have a mixture of centralization, Right? They need to have a clear role and a broad mandate. And then the other critical factor that comes through in your various case studies is some really bold individuals, some leaders who are willing to make the most of that experience. Are those the kind of core attributes of market crafting you would identify, or what would you add to that list?
Chris Hughes
Yeah, they are. And I find that sometimes it can help to talk about it specifically, to just prevent getting to too abstract place. So you're right that I think that market craft works best when policymakers create an institution or charge an existing institution with a clear mission. What is our goal? And then they give it power and discretion to get it done. Of course, there's accountability. You need to make sure that they're connecting the dots in a way that meets the mandate. But those are sort of the magic ingredients for success. So let's take the Chips act, which was just recently passed in 2022. Of course, it's a Biden administration victory, but the idea was a Republican idea. It first emerged in the first Trump administration. Keith Krack at the State Department was particularly a big leader on it. And for years, a lot of Republicans on the Hill had talked about, how are we going to ensure that we have semiconductors made in the United States from a national security perspective? We cannot have them all on this island off the coast of China. That cannot be the only place where this happens. And we need to have some kind of what we would call an industrial policy to bring semiconductor production back to the United States from a national security perspective. So it's because of all of that groundwork on the right that had been laid that there was this opportunity for a bipartisan agreement in the Biden administration that Republicans, Democrats, both supported to create a new institution inside the Commerce Department. Clear goal. Let's make semiconductors the United States. They gave it $50 billion, and they even said, you know what? We're going to let the Commerce Secretary herself decide how to divvy that up. She decided to put 40 billion into public investment and roughly 10 billion in R and D. And then she hired a couple really talented people, Mike Schmidt and Todd Fisher, some from the public sector, some from the private sector and said, bring semiconductor manufacturing back here to the United States. So now you fast forward a few years later and all of five major global semiconductor firms are constructing plants or have plants already open. TSMC just announced another $100 billion investment. TSMC's facilities are making the cutting edge chips that are in our iPhones here in the United States in Arizona. And the $50 billion of public funds has attracted 300 plus billion of private funds. And so there are issues here which we can talk about in the CHIPS Act. It's not all, you know, coming up roses, but directionally this is what successful market craft can look like. And it does have those attributes of clear mission and an empowered institution with the discretion to attract smart experts and get it done.
Kevin Frazier
So now I've got to flip the tables on you and say, okay, clear mission, centralization of power, use of discretion and bold leadership. You just described Doge, right? You just told me that we've got this institution with a broad mandate, but clear authority or to some clear authority. Distinguish between market crafting in the context you're thinking about, how you ensure that degree of accountability versus market crafting just to pursue whatever political ends you may have. Because you do, in your case studies, point out some positive use cases of market crafting and then instances, for example, in the Volcker shock, where institutions suddenly constrain themselves, rid themselves of discretion, and nakedly pursue certain ends without that sort of policy. North Star so whether you focus on Doge, whether you focus on Volker, walk through what are, what are the potential downsides of market crafting or the misapplication of market crafting.
Chris Hughes
Yeah, so let's be really clear. Doge is not market craft. And why is it not? Because it is not trying to harness market forces to achieve a public good. Doge, at least, you know, ostensibly claims to be making government more efficient. They're just really running through the administrative state, willy nilly laying folks off and trying to dismantle as much of government as possible. So that's sort of, what do we even categorize that as a government reform initiative, Something along those lines. But it's not about harnessing the private sector to help us achieve something in the common good. But, but, but there are some signs of that in the Trump administration. For instance, the crypto reserve fund that the President has talked about. You know, the idea is that, oh well, potentially treasury could buy crypto assets, pool them, and this would work as a way of legitimizing that market, of providing significant demand and sort of bringing it into the financial perimeter based on a belief that for the definition of the common good in that case is a crypto market that is robust. Now obviously I disagree with the ends and I think that's an important point. Market craft in and of itself is not normative. It is a method for using private sector forces to achieve a political end. And we will disagree about those political ends. Like I disagree with the crypto reserve fund. But you know, there are a lot of people who might disagree on national security grounds with chips or on Federal Reserve interest rate policy, which we can get to soon. I hope so. My point is, is that market craft is a, is a method and not a value system. It can be a very, it can be a very useful one. So the second half of your question I think was around when does market craft go wrong or go bad? And there are many examples. You know, the one that I learned the most about in writing the book was about health care markets in the 1960s when the real allergy to creating any kind of coordinating institution at the federal level level meant that we chose a structure for healthcare markets that is incredibly piecemeal and that enables private sector investors and actors to disproportionately profit from, from the market arrangement. So in the 1960s when we created Medicare and Medicaid, we effectively agreed to a system that had no central coordinating force in the, in the United States government that was going to be a private based system for insurance for working age folks that would not cover everyone. And even the public programs, even the Medicare and Medicaid at the time didn't have caps or limits on reimbursement rates which it took well over a decade to fix. So it was kludgy. It was, it was. They were trying to make healthcare accessible and keep market forces and yet have some government. But because they didn't have that coordinating institution with, with the power and discretion we got the Balkanization that began then and of course continues today. So market craft can, can often go wrong and we have to I think, be clear eyed about that if we're going to do it well in the future.
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Kevin Frazier
Something that's telling about a number of your case studies as well is you track specific individuals who assumed leadership roles of these either nascent or relatively young institutions and gave them a more clear mandate and made use of their discretion in question. And so what I'd love to get a sense of is looking at folks like Bob Noyce, looking at folks like Brian Deese, looking at folks like Lina Khan, I think you categorize them frequently as either outsiders or young guns, for lack of a better phrase. Obviously, Bob Noyce may be the exception. How important is it for market crafting when it works well, how important is it to have that sort of visionary, fresh perspective of how the government can help shape that market? Because a lot of the issues that seem to demand market crafting seemingly are the result of path dependence of the government just operating the way it's operated and not asking a bigger question of what are we missing here about this market.
Chris Hughes
Yeah, I think that the most successful market crafters have a vision for how they want to use market forces for a public good. So, you know, the three folks that you mentioned, I think very much all go in the success category, in my view. So let's take someone that I think people don't know quite as much about. So Bob Noyce was. At least these days they don't. Bob Noyce was the founder. Well, he was the inventor of the transistor and fundamental building block, the semiconductor, and then later the founder of Intel. Massively successful guy, made millions of dollars, built an empire, was called the mayor of Silicon Valley. He was. He was everywhere. And he was also an avowed libertarian. He really didn't like government. He'd grown up in Iowa and had briefly come to the east coast to do some PhD work, do his PhD, MIT, and it was in Philadelphia before he moved to California in the early days of Silicon Valley. And he thought that government really just needed to get out of the way. Now, it didn't bother him that government was like the primary buyer of the semiconductors that he was helping build at Fairchild and later at intel early on. But that was his approach now. In the 1980s, the semiconductor industry in the United States came under intense pressure from Japan. In that period, just as there's like this generalized concern about China these days and economic competition, Japan was the thing that everyone was worried about. And in the semiconductor, for good reason, intel lost money for the first time in the share of semiconductors that the United States was producing, was declining. So Noyce, this avowed libertarian, shows up in Washington and says, wait a second, we need to craft this market to hold off on Japanese imports and imports from foreign governments and to ensure that we as a industry are actually on the cutting edge of semiconductor production. And so he works with the Reagan administration, with a lot of Republicans, to pursue an industrial policy to retake the lead in semiconductor manufacturer. They do a few things with export controls from Japan, and then importantly, they invest about a billion dollars in something called Sematech. That's a new institution that has a clear mandate. It gets set up in Austin. The mandate is bring us back to the global leader of semiconductor production. They can't find anybody to run it, so Noyce ends up running it. They do a lot of work coordinating the supply chain for semiconductor production, in addition to to several other methods of public investment that move the industry forward. And Noyce dies in a few years later, somewhat suddenly, but right after his death, the United States retakes the lead. And so he has a clear vision. And by the end, by the way, he like, agrees that we need industrial policy and he believes that we need a market craft. And he says, you know, that I was wrong. And so it's, it's a clear example of when someone has that kind of vision, they can organize folks in government and achieve, achieve a goal that was certainly good for, let's be clear, it was good for noise and good for the industry. But you know, the Defense Department and everyone in Washington believed it was very good for the United States from a security perspective. So it was a overall success.
Kevin Frazier
And I want to come back to Sematech in a second. But first, for folks who haven't yet picked up a copy, surely they will. But you distinguish in the book between industrial policy and market crafting. Can you outline the difference here? How can we think about the two of those?
Chris Hughes
Industrial policy is a big example of how we do market craft. I prefer talking about market craft because it's more encompassing. Industrial policy tends to conjure up this idea of factories and, you know, blue collar labor and like a lot of people call it picking winners and losers, a kind of surgical masculine thing that the state does. And there are some places where that, you know, applies. But there are many other institutions in the American government who also harness market forces to achieve a public end that we wouldn't call industrial policy. So the Federal Reserve is, I think, an excellent example institution, was chartered over a century ago. It's gone through multiple revisions, but it has a clear mission. Keep prices stable. Maximum employment and then financial stability is not in the law. But it's interpreted its mandate as being responsible for that as well. And so it crafts money markets through it, both setting the price of short term credit and through its regulatory and supervisory functions to ensure that they're stable and to ensure that the price of money is exactly the price that we want it to be. And so, you know, we, we live in a society that I think is profoundly uncomfortable with ideas around price controls or price setting. It should always be about supply and demand. And yet over time we've learned that we as a, as a country want a central bank who sets the price in short term credit markets and who manages that to guarantee a certain, a certain outcome. So I think few would call that, I would not call that industrial policy, but I would certainly call it market craft.
Kevin Frazier
Thanks for distinguishing the Two, because I think it's useful to get that flavor of industrial policy may be a subset of sorts of market crafting, but isn't encapsulated or doesn't define it in entirely. So my hunch is that folks, when they start picking up the book, they'll see, all right, great. We're starting off about 100 years ago with the Reconstruction Finance Corporation. This is great. Digging this, digging all these case studies. And they'll see that a preponderance of the case studies are before the 2000s. We're looking a lot to the past, and I wonder, what's your pushback to? Great, Chris, you identified market crafting. It used to be a thing. There was a lot of good faith people coming into the government saying, what is the public good that I want to direct the market to? Cool, it's 2025. That's not a thing anymore. What is your response to this is great, but it's a thing of the past. This isn't possible in the sort of polarized environment we seemingly are stuck in.
Chris Hughes
I don't think that lines up with what's happened over the past 15 years. So I think starting with the great financial crisis and then leading into the climate crisis, the rise of China and the pandemic, the narrative that markets are self regulating and just work on their own has faded both amongst voters and Americans. You can see that in public polling, research and amongst policymakers on the left and the right. Okay, so I think, you know, the initial Trump administration, with its tariff policies and trade policies in particular, began to steer in a direction that was more statist in orientation. The Biden administration's economic approach to things like climate did not say, oh, well, we're just going to trust the markets to figure out instead of, you know, leverage public investment. We can talk a little bit about that, talk a little bit about competition policy. But I think it was very clear that the Biden folks believe that markets could be crafted. And now, you know, Trump's chaos is just chaos. But underneath that, if you look at what Marco Rubio has been saying for years, what Vice President J.D. vance has been saying for years, and others like even Josh Hawley and Todd Young, et cetera, they're consistently dropping a rhetoric of, well, we just need to let markets do their thing and government get out of the way. And instead, you know, talking about things like a national investment bank, again, like JD Vance in particular was a leader on a bill to introduce that idea to point a potential national investment bank towards critical mineral production or Drone production, or potentially in other industries like AI and elsewhere. Now, that's different than what folks on the left would like, which tends to be around climate change and other kinds of things. But there's a general agreement, I think, conceptually that markets need to be cared for, they need to be cultivated and pointed towards public facing goals, that just letting them go their own way is not really how they actually work and it's not useful. So I see that as a. As an across the board kind of evolution. But I think that the crispest examples of how that's actually working did happen in the Biden administration with the ira, with chips, and with the competition policy that Lina Khan led at the Federal Trade Commission. And so that's why I spent so much time. You know, the book, as you, as you mentioned, does spend a lot of time in the past, but the final third of the book is very much in the present, tracing the kind of genealogy, the ideological growth of the return of market craft, which I think we're seeing right now.
Kevin Frazier
And one other devil's advocate argument that I'll throw out there is you identify a lot of folks like Jesse Jones, like in some people's opinion, Lina Khan, who come into the government, take positions of incredible authority, but according to their opponents, certainly lack accountability. How do you weigh that notion of Jesse Jones, for example, with the rfc, was one of the most powerful folks to ever show up on the Hill. When he went to the Hill, given the centrality of the RFC and its role in starting a lot of projects, you mentioned that congressmen would just flock to him and he was kind of a man about town, that everyone wanted to have an audience with Jesse Jones. Certain people, I'm sure, would say that Lina Khan had too much authority and not enough accountability to the general public. How do you weigh that tension of accountability and dynamic market crafting?
Chris Hughes
I think the institutions of accountability that we have are Congress, the courts, the media, and then event, you know, most powerfully public opinion in the long term. And so I think Lina Khan's FTC actually serves as a. A very good example of an institution that was charged with a mission to ensure that markets are open, fair and competitive. And Lena came in with an amazing amount of energy to get that done. She made a lot of people angry because of that, particularly in the business world, because she was so successful. I mean, from the very beginning, the first year of her tenure, she stopped the Nvidia ARM merger. This was before the explosion of AI, which would have created even more consolidation in the semiconductor market. Through the end, when Kroger's and Albertsons deal was blocked, she ended up winning 90% of the cases that they brought. And in the same process, in the same moment, creating new merger guidelines that actually the current Trump FTC has decided to hold on to. However, there were some things where accountability slowed her down. So the FTC promulgated rules around non competes. These are agreements that certain bosses can have laborers sign that say that they cannot compete, they cannot go to a competing firm for a certain length of time after they finished their employment relationship. And there was a lot of accountability in the development of the rules. There was a long public dialogue to figure out what the rules should actually be. And then after, after it was announced there's a case in the courts, the FTC got sued and that case will now develop and we'll see where it goes. But some people think that's overstepping the FTC's bounds. Obviously the Litan Khan's FTC did not believe that to be the case. But there is a debate there and this is why we have those institutions of accountability in the first place. So I think you really do need all three of these things for market craft to be effective. You need the clear mission. You need the discretion and power to move forward and, and to do that confidently, you need accountability to ensure that the mission is being met.
Kevin Frazier
Wearing your hat as the chair of the Economic Securities Project and thinking about your book Market Crafters thinking about the book Abundance from Derek Thompson and Ezra Klein, thinking about state capacity and Jen Pelka's crew and essays. How do you situate market cross crafters in this broader conversation of sort of reimagining or perhaps restoring a certain view of government or purpose of government?
Chris Hughes
This is the how so Ezra and Derek have written the Abundance book. I think directionally there is a lot to be said for that perspective. I do think that Americans want, want abundance. They, they want growth, but they also want security and stability. So I think there's, there's a whole conversation to be had about that. But my point is, is how do we get there? Let's just assume that abundance is the goal or end in housing, you know, which is one of their most prominent examples. So you know, how are we going to get from point A to point B? I think most of the time you're going to need to craft markets to get to a place of housing abundance. And so zoning reforms seem critically important. They talk about that at length in their book and elsewhere. But I would argue you also need an institution that's charged with bringing down the cost of developing housing, particularly multifamily development. So I would argue for having a housing construction fund, which several scholars have looked at for an investment of roughly $50 billion. You can get 1.5 million homes built by making it cheaper for developers to create the kind of dense housing that we need. Similarly, I would talk about a market craft that would look at an industrial policy for modular so that housing where the components can be built off site and then be brought in and assembled can make it cheaper and faster to build. Just one of my friends has an amazing time lapse video on Twitter from Denver about six weeks ago where an apartment building with something like 80 different units in it went up in a week. And it's just really stuck in my mind because you can watch, watch what it means to be able to build abundant housing quickly and effectively. So my, my, what I'm trying to get across is, is whether the goals are cheaper housing or some of the other things that we've talked about, we, we have to answer the question of the how. We have to develop the conceptual framework to get that done, particularly on the other side of the chaos of the Trump administration. Now, I think we need that as a community of people who care about public policy, but also voters expect it. I don't think any politician needs to be running on market craft. That's like a wonky term that I love and want to use. However, I never wrote this to be stump ready. Instead, it is a way to explain the how. How are we going to bring down the prices of these core goods? How are we going to restore stability to the economy? And I think market craft has to be part of the story for how we're going to get it done.
Kevin Frazier
Well, before we let you go, I'm eager to know, is there any other big takeaway you want readers to get from market crafters?
Chris Hughes
I hope this is a hopeful story. I hope that readers can come away feeling like, wait a second. I shouldn't think markets and governments are like two opposing teams that are dueling it out. I should think of them more as dance partners who need one another to make the kind of economy that's prosperous and fair work and that there are templates. Sometimes when you're doing this kind of public policy work, you feel like, oh my gosh, well, bidenomics didn't work because prices went up so much and Trump's tariff policies are tanking the market. Like, what, what, what do we, what can we actually do? Do we just have to go back to Obama era policies of sort of stagnant wages and corporate consolidation. No, there's an opportunity here. There's work to be done to figure out how to do it. But we can learn from the people who've come before to develop market crafting agendas to make the country better. So I think that's at least for me, in a period where there are so many headlines that are depressing and difficult. I hope that is a hopeful message that people can take away.
Kevin Frazier
Well, we'll have to leave it there. Chris, thanks again for coming on the Lawfare podcast.
I really enjoyed talking about market crafters.
With you and I hope everyone discovers their new favorite craft market crafting, that is.
Anyways, bad jokes aside, looking forward to our next conversation.
Chris Hughes
Chris yeah, thanks for having me.
Kevin Frazier
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Chris Hughes
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The Lawfare Podcast: Comprehensive Summary of "Lawfare Daily: Chris Hughes on His New Book, ‘Marketcrafters’"
Episode Overview In this episode of The Lawfare Podcast, host Kevin Frazier engages in an in-depth conversation with Chris Hughes, author of Marketcrafters and co-founder of the Economic Securities Project. Released on April 22, 2025, the discussion delves into Hughes's exploration of how governments can effectively harness market forces to achieve public good through what he terms "market crafting."
Defining Market Crafting
At the outset (timestamp 02:06), Chris Hughes introduces the concept of market crafting, defining it as:
“Market craft is when a state entrepreneur or policymaker harnesses market forces to achieve some kind of public good. It could be national security, it could be financial stability, it could be building semiconductors...” (02:06).
Hughes emphasizes that market crafting leverages the dynamism of capitalism to guide economic outcomes, contrasting sharply with the current administration's approach, which he describes as attempting to “bludgeon the economy” (04:00).
Key Components for Effective Market Crafting
Hughes outlines three essential elements for successful market crafting:
Reconstruction Finance Corporation (RFC)
Hughes begins his historical analysis with the RFC during the Great Depression (05:13). He highlights how Jesse Jones, a Texas entrepreneur, created this national investment bank with evolving mandates—from economic stability to housing and aviation—to engineer markets proactively rather than reactively intervening.
Federal Energy Office and Strategic Petroleum Reserve
Discussing energy crises of the 1970s (timestamp 10:37), Hughes explains how the Federal Energy Office implemented price buffering by establishing the Strategic Petroleum Reserve. This move stabilized energy markets by buying and selling oil to maintain price stability, a practice that has proven effective during subsequent administrations, including Biden’s (10:37 – 13:37).
CHIPS Act
Hughes cites the CHIPS Act (timestamp 15:23) as a contemporary example where bipartisan efforts led to substantial investment in semiconductor manufacturing within the United States. By establishing a clear mission and empowering institutions within the Commerce Department, the CHIPS Act successfully attracted significant private investment and revitalized the domestic semiconductor industry.
“Now you fast forward a few years later and all of five major global semiconductor firms are constructing plants or have plants already open... that's what successful market craft can look like.” (17:00)
Distinguishing the Two Concepts
Hughes clarifies the difference between industrial policy and market crafting, asserting that while industrial policy often focuses on specific sectors like manufacturing, market crafting is a broader concept encompassing various public goods.
“Industrial policy tends to conjure up this idea of factories and... picking winners and losers, a kind of surgical masculine thing that the state does. But there are many other institutions... that harness market forces to achieve a public end that we wouldn't call industrial policy.” (33:39)
Examples Beyond Industrial Policy
He highlights institutions like the Federal Reserve as quintessential examples of market crafting, where monetary policy is used to stabilize prices and employment without being labeled as industrial policy.
Role of Visionary Leaders
Hughes underscores the importance of bold leadership in market crafting, using figures like Bob Noyce and Lina Khan as pivotal examples. These leaders possess a clear vision and the ability to navigate governmental structures to implement effective market crafting strategies.
“In writing the book... Bob Noyce... he has a clear vision... by the end, he agrees that we need an industrial policy and he believes that we need a market craft.” (29:35 – 33:20).
Balancing Discretion and Accountability
Addressing concerns about accountability, Hughes explains that effective market crafting requires robust oversight mechanisms through institutions like Congress, the courts, and the media. He uses Lina Khan’s tenure at the FTC to illustrate how accountability can coexist with the discretionary power needed for market crafting.
“She was so successful... there are things where accountability slowed her down.” (40:28 – 42:58).
Current Political Climate
Hughes argues that market crafting is increasingly relevant in today's polarized environment. He points out that both administrations, despite their differences, recognize the necessity of government involvement in markets to address crises like climate change, the rise of China, and economic instability.
“There is an opportunity here. There's work to be done to figure out how to do it... market craft has to be part of the story for how we're going to get it done.” (39:27 – 43:26).
Vision for the Future
Looking ahead, Hughes advocates for continued and refined market crafting strategies to achieve goals such as housing abundance and economic stability. He emphasizes learning from historical successes and failures to guide future government-market collaborations.
Hopeful Synergy Between Government and Markets
Hughes concludes with a hopeful message, urging readers to view government and markets as collaborators rather than adversaries. By learning from past instances of successful market crafting, society can build a more prosperous and equitable economy.
“I hope that readers can come away feeling like... I should think of them more as dance partners who need one another...” (46:18 – 46:27).
Learning from the Past to Navigate the Future
The overarching theme of Marketcrafters is the practical application of historical lessons to current and future economic challenges. Hughes believes that effective market crafting requires a blend of clear objectives, empowered institutions, and strong accountability frameworks.
Conclusion
This episode of The Lawfare Podcast provides a thorough exploration of Chris Hughes's Marketcrafters, elucidating how strategic government intervention can harness market forces for public good. Through historical case studies and contemporary examples, Hughes makes a compelling case for revitalizing market crafting as a tool for economic stability and growth. His insights present a balanced perspective on the necessary collaboration between government and markets, offering hope and guidance for navigating today's complex economic landscape.