"Most companies don't have an AI problem — they have a data problem."

The Lawyer Stories Podcast Episode 272 features Adam Cohen and George Bosnjak, Co-Founders of Morph Services.

George is a seasoned entrepreneur who has helped build and scale multiple startups throughout his career, while Adam brings extensive operational and leadership experience with a passion for building strong teams and delivering exceptional customer experiences.

Together, they founded Morph Services to solve a pragmatic problem that organizations across industries face every day: what happens when critical information is trapped inside documents, forms, credentialing files, background checks, and other unstructured data?

Morph helps organizations transform paperwork into trusted, validated data that integrates seamlessly into existing workflows and systems. Rather than chasing flashy technology, their focus is on building practical solutions that solve real business problems, eliminate manual processes, improve efficiency, and create interoperability across platforms.

In this conversation, we discuss AI, healthcare technology, data management, credentialing, background checks, automation, and why the future belongs to organizations that can turn documents into actionable data. We also explore ethical AI, leadership, entrepreneurship, and building technology that solves fundamental operational challenges.

A fascinating discussion about innovation, practical problem-solving, and the future of intelligent data.

This episode presented by CallRail.

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