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In this episode of The Ledger Podcast, we dive deep into the emerging frontier of the ownership economy, where consumers become stakeholders, loyalty becomes liquid, and brands are rebuilt from the bottom up.

Our EVP of Ledger Enterprise, Sebastian Badault sat down with Ovie Faruq ,co-founder and CEO of REKT Brands, live from Ledger Op3n at 106 in Paris. From crypto-native companies to the shifting power dynamics of brand building, Ovie unpacks why traditional loyalty is broken, how brand coins reshape the value exchange, and why the next generation of global brands will be built with their communities, not above them.

They discuss:

Why crypto-native builders create differently
How brand coins reward early supporters
Why legacy giants like Pepsi & P&G can’t simply “copy” crypto-native brands
The emotional and financial value of community-owned brands
What happens when consumers become co-creators

Enjoy the episode!

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Securing Value: An Enterprise Perspective on the Ownership Economy