Podcast
The Likeable Expert Podcast
Hosted by Michael Katz · EN
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
19episodes
Episodes
Newest firstAll episodes
It's *Not* in the Knowing
Jan 2800:05:42Tap to summarizeThere are a lot of advantages to being a large company. Freedom to experiment is not one of them. As a small professional service firm or solo, if you are not taking advantage of your natural advantage, you are missing out on some potentially game-changing insights.
Transcribe →Are You Solving the Right Problem?
Jan 1500:07:41Tap to summarizeToday's newsletter focuses on business problems ... and making sure you are applying the correct solutions. It is, however, maybe the longest newsletter I've ever written. So if you are one of those, "I'm too busy to read long things" people, I won't mention the fact that you binge-watched all of season two of Severance last weekend.
Transcribe →Gym Dandy
Dec 800:06:45Tap to summarizeGetting clients is important. But holding onto them – for a long, long time – matters just as much. Today's newsletter, after an opening story that, between you and me, goes on quite a bit longer than necessary, explains.
Transcribe →Give More to Get More
Nov 1700:06:40Tap to summarizeBusiness is about creating something of value so that others will pay for it. Understandably, that leads professionals to mostly focus on minimizing cost while maximizing revenue. In practice, it's a bit more complicated. The more value you give to clients, the less likely they are to leave and the more likely they are to tell others about you – both of which lower your marketing costs. Confused? Today's newsletter probably won't change that. But you never know...
Transcribe →Forest Gumped
Nov 200:06:35Tap to summarizeI received an unwelcome surprise this week. Fortunately, nothing super-serious. Still, as today's newsletter explains, a good reminder of the importance of planning for occasional hiccups in our respective businesses.
Transcribe →Most Things Don't Matter
Oct 1300:05:45Tap to summarizeRunning a business can feel overwhelming. So much to know and do and think about. The solution? Get a job. I'm kidding; don't do that. Instead, figure out what really matters and stop worrying about the rest.
Transcribe →Bear Necessities
Sep 2200:05:50Tap to summarizePeople like us – small professional service providers and independents – live in a word-of-mouth world. Much of our marketing occurs informally and without warning as we move throughout the day. Which means, as today's newsletter takes way too long getting around to explaining, you always need to be ready.
Transcribe →Impersonal Personalization
Sep 700:05:03Tap to summarizeDo you use much automation in your work? Me too. It's pretty much a necessity for small firms and solos. But at some point, too much of it defeats the purpose. Today's newsletter explains.
Transcribe →I Scream for Ice Cream
Aug 2600:03:46Tap to summarizeWho's your perfect client? If you said "everyone," today's newsletter is for you.
Transcribe →Nonobvious Pricing
Aug 1200:06:55Tap to summarizeI never raise my fees. Really? Okay, no, not exactly. But sort of. Read on for more. Read off for less.
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