Podcast
The Likeable Expert Podcast
Hosted by Michael Katz · EN
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
19episodes
Episodes
Newest firstAll episodes
Broken Newsletter Stats
Jul 26, 202500:06:52Tap to summarizeThis is issue #600. Only 400 more to go and you have my permission to unsubscribe. Speaking of which, if you publish a newsletter, you've probably noticed the statistics made available by your email marketing vendor (MailChimp, etc.). These can be fun to look at and, since they drop nicely into a spreadsheet, easy to take at face value. Today's newsletter explains why that's not a good idea and largely beside the point anyway.
Transcribe →The Sound of One Hand Marketing (7/11/25)
Jul 14, 202500:05:19Tap to summarizeHere's a little marketing secret for us small professional service providers and solos: Consistency matters more than perfection. And yet, lots (lots) of individuals and even small firms pause their marketing when things get busy.
Transcribe →Shake It Up
Jun 27, 202500:05:10Tap to summarizeWe humans do many things that seemingly serve little practical purpose (insert your own Congress joke here). And yet, since that's a big part of what makes us human in the first place, taking deliberate steps to incorporate this kind of thing into your marketing it not a bad idea. Today's newsletter explains.
Transcribe →Should I Stay or Should I Go?
Jun 16, 202500:06:28Tap to summarizeToday's newsletter takes a look at a question that has plagued the working person since the beginning of time: Will they know I am lying if I take Friday as a sick day? Ha, ha, I am kidding. They will definitely know. Rather, I am speaking of this question: Should I stay in my job or go off and work for myself?
Transcribe →Late Night Lessons
Jun 4, 202500:06:07Tap to summarizeIt may seem logical to copy "the big guys" when putting together your own marketing approach. After all, they are big and successful; they must know what they are doing, right? Well, yes... but. What works for them doesn't usually work for us. Today's newsletter explains...
Transcribe →Artificial (Lack Of) Intelligence (5/16/25)
May 19, 202500:06:27Tap to summarizeToday's newsletter is about AI and the negative impact it is having on our collective ability to think and communicate. Granted, it's a bit longer than usual. So if you want to be ironic, feel free to copy and paste it into ChatGPT for a summary.
Transcribe →Nobody Buys Process
Apr 29, 202500:05:00Tap to summarizeFor any business, everything visible to the outside world falls under the heading of "marketing. But it shouldn't be random. Today's newsletter explains how the things you choose to share can have a big impact on your success.
Transcribe →Some Guys Have All The Luck
Apr 14, 202500:06:27Tap to summarizeThis is issue number 593. Seven more and I get a toaster. Today we talk about luck – and why you want to ignore it when building your business.
Transcribe →Freeze Frame
Jun 3, 2024Tap to summarizeAudience – who are you trying to reach and where do they hang out – plays an important role in bringing the clients you want.
Transcribe →