In this powerful, heart-led conversation, Liz is joined by business and mindset coach and cohost extraordinaire Carrie McDonnell to dive deep into one of the most misunderstood (and resisted) aspects of business: niche and messaging.

But this isn’t your standard niching talk.
Liz then brings in the energetics of Human Design, showing how knowing yourself—and who you're designed to speak to—can unlock aligned messaging, ethical marketing, and soulful sales.

They also share personal stories of business evolution, resistance to narrowing down, and how understanding your design creates clarity, confidence, and conviction.

0:00 – Welcome & Framing the Conversation
Liz sets the stage: Messaging, niche, sales... and how all of it ties into Human Design.

2:40 – Do You Say “Nitch” or “Neesh”? 😄A light moment that opens up a much deeper convo.

3:30 – How We Actually Use Messaging in BusinessCarrie shares her early confusion about messaging and how StoryBrand helped clarify her voice.

7:15 – Real Talk: Niche Drama Is RealLiz opens up about her evolution from fitness coach to life coach to Human Design mentor—and the identity crisis that came with trying to niche.

11:55 – “I Am My Niche” — Owning the MirrorLiz discusses how discovering her Human Design revealed her niche was… herself. And how that changed her business completely.

16:30 – Identity, Community & Buying DecisionsCarrie explains how people want to identify with a clear message—when you’re specific, it’s easier for them to say YES.

20:00 – The Energetics of Niche in Human DesignLiz introduces “Nodes” and how your design literally shows who you’re here to speak to—on a frequency level.

25:15 – Messaging by DesignHow knowing your gates, lines, and energetic blueprint can clarify what you’re here to say—and how others receive it.

31:20 – Carrie: “You Gotta Make It Easy to Buy From You”The importance of clarity in helping people identify themselves in your offer.

36:00 – Human Design in Real Life: Liz’s Third Line StoryFrom cancer research to CrossFit to marketing and messaging business coaching, Liz shares how her messy path makes perfect sense through the lens of her chart.

42:30 – Empowering the Entrepreneurial ExperimenterThird lines unite! Why some people need to learn by doing—and how that’s not wrong.

48:00 – The Power of Self-Knowledge in BusinessCarrie and Liz discuss how design removes shame and brings compassion and clarity to the entrepreneurial journey.

53:30 – Where to Start With Human Design (Free Tool!)Liz shares where you can get your free chart + custom business summary—and how to use it.

56:15 – Carrie’s Chart Reading ExperienceCarrie reflects on how spot-on her chart was—and how much clarity it gave her in her business.

59:00 – Upcoming Conversations & Final ThoughtsThe duo shares plans for future episodes and deeper dives into energetics, voice, and real-life business design.

Carrie McDonnell offers personalized coaching to business owners and their teams to create clear marketing messages. Because Clear Messaging = more sales!

You know that feeling when you know your offer is good, but the words just aren’t landing? That’s where Carrie comes in. She helps you clarify your message so your marketing actually works
👉 Follow Carrie: carriemcdonnellcoaching.com

or on Instagram

Niche, Messaging, and Human Design - A Conversation with Carrie McDonnell