Hey, I'm Liz Forman, and this is the podcast for entrepreneurs who know what they do but can't say it in a way that lands. I'm a messaging strategist and certified StoryBrand Guide. We dive into messaging, strategy, thought work, and understanding how you're naturally wired - so you can build a business that is authentic AND profitable. Real talk about stopping the template madness and really finding your voice. Let's get into it.