Description:
If you’ve ever felt stuck in “niche drama” — wondering who you’re supposed to serve, second-guessing your audience, or feeling like nothing makes sense — this episode is for you.

Here’s the truth: your niche isn’t just about choosing a group of people. It’s about connecting to your purpose. When you understand why you’re here and what lights you up, your niche grows naturally out of that fertile ground.

In this episode, I share:

Why chasing an avatar can keep you spinning in confusion
How Human Design reveals the energetic qualities of the people you’re here to serve
Why your purpose is the soil, and your niche is what grows from it
How to shift from “forcing a niche” to authentically attracting your people

If you’ve struggled with niche confusion or felt pressured to force yourself into a box, this episode will help you find clarity and ease by starting with purpose first.

✨ Your purpose is the throughline. Your niche is simply the way it shines.

Resources & Links:

🎧 Listen to the last episode on niche drama for context
💡 Stay tuned for my upcoming workshop on purpose, voice, and niche

Why Picking Your Niche Isn’t Making Sense (and How to Fix It)