Will Polston spent his early twenties earning serious money, wearing bespoke suits, and hitting every goal he'd set and still felt like something was missing. That question, "why does success feel empty when you finally get there?", became the foundation of his work as a performance coach, speaker, and author of North Star Thinking.

His framework helps entrepreneurs and leaders stop chasing outcomes and start building a life with genuine direction, one rooted in who they're becoming, not just what they're accumulating.

In this episode, Chris and Will explore why so many high performers quietly drift away from what they actually want. They unpack how external influences shape our decisions without us realising, why traditional goal setting can feel risky or hollow, and how to shift from chasing outcomes to living a mission-driven life.

They also get into the difference between operating from desperation versus inspiration, why goals work better as milestones than finish lines, and how a vision board Will made in 2012 turned out to predict the next decade of his life.

If you've ever hit a goal and still felt something was missing, this conversation will challenge how you think about ambition, direction, and what you're actually building towards.

IN THIS EPISOD, YOU'LL LEARN:

Why the people you've accepted as authorities may be quietly writing your life story
The difference between living from desperation and living from inspiration and how your language gives it away
How to reframe goals as milestones instead of final destinations
Why a forgotten vision board resurfaced 11 years later and had come true
Why principles outlast tactics when you're building for the long-haul

EPISODE TIMESTAMPS:

02:45 - Why other people's authority quietly writes your life story
05:16 - What North Star thinking actually means
06:44 - Why people avoid setting goals (and what it costs them)
09:26 - Reframing goals as milestones, not finish lines
10:27 - Desperation vs inspiration: how to tell which one is driving you
14:24 - The vision board Will made in 2012 that came true 11 years later
20:32 - Why high achievers still feel empty and what's actually missing
32:10 - Why principles outlast tactics when you're building for the long-haul

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