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This week Michael Uhlarik talks about Motorcycle Global’s hot-off-the-press 50-page white paper on the state of motorcycle electrification. It’s important to note that this isn’t an up-with-people whitewashing. It’s a data-driven report on the industry—to the industry—on the ups—and there are many—and the downs—and there are many—of the electric motorcycle business. It’s a market that’s everything you could imagine. Huge growth in some areas and epic failures in others. And Michael gives us the best answer to why Harley-Davidson-owned Livewire, who predicted that by now they’d be selling 100,000 electric motorcycles a year, instead, in 2025, sold a lowly 653. Whether you’re an early adopter of technology or your last will and testament implores your offspring to bury your KLR alongside you, you’ll find this episode of interest. Original research report available from Motorcycle Global here.

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