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In this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher traffic.

TruTxt is FirstPartyStudio’s first incubation supported by FirstPartyCapital. The AI-powered platform helps publishers grow international audiences, improve engagement, and increase revenue through real-time content translation, localisation, and advertising optimisation infrastructure.

Dave and Nick discuss the challenges faced by the publishing industry and the global traffic dilemma. While digital publishers are attracting an increasingly global audience, non-local language traffic is often deprioritised. As content consumption shifts towards multimedia, translation and localisation will unlock more opportunities for publishers to regrow lost traffic and revenue.

0:00 Introduction
2:51 What are the challenges faced by publishers?
6:38 Barriers to monetising international traffic
9:03 Revenue and opportunities in content translation
15:32 Applications of content localisation in different sectors
17:02 How is AI being used to scale technology?
20:33 AI translation in multimedia and video