Podcast
The MadTech Podcast
Hosted by ExchangeWire · EN
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
83episodes
Episodes
Newest firstAll episodes
MadTech Mailbag: ExchangeWire on Gen AI Ads, Retail Media, and Audio Advertising
Jun 500:43:40Tap to summarizeIs the industry sleepwalking into a creative quality crisis? Why are we still building retail media on first-wave infrastructure? Are marketers ready to adopt audio as a full funnel channel?This week, we're handing the mic over to our audience for another mailbag special. We’ve gathered burning questions from across the ad tech landscape and put them to our team, who’ll dive in and answer as best they can… In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss generative AI content, retail media, and audio. The conversation explores if AI is doing more harm than good to public perceptions of advertising, the pace of retail media's evolution, and measurement challenges with audio channels.Thank you to DAIVID's Barney Worfolk-Smith, VML's Kiessé Lamour, and Audion's Kamel El Hadef for this month's questions!Got a burning question for the ExchangeWire team? Send your questions over to us and we'll answer in our next monthly mailbag special...0:00 Introduction0:47 Is the industry sleepwalking into a creative quality crisis?20:46 Why are we still building retail media on first-wave infrastructure?33:53 Are marketers ready to adopt audio as a full funnel channel?
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MadTech Daily: SPUR Coalition Welcomes 30 New Members at World News Media Congress; Peer39 Strengthens Verification Offering With Adloox Deal
Jun 500:02:28Tap to summarizeIn today’s MadTech Daily, we cover the SPUR Coalition welcoming 30 new members at the World News Media Congress, and Peer39 strengthening its verification offering through a deal with Adloox, and Malaysia’s under-16 social media ban taking effect on 1st June.
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MadTech Daily: Google Under UK Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent
Jun 400:02:00Tap to summarizeIn today’s MadTech Daily, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round.
Transcribe →MadTech Daily: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat
Jun 300:01:53Tap to summarizeIn today’s MadTech Daily, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge.
Transcribe →MadTech Daily: CNN Sues Perplexity Over AI Copyright; Amazon Launches Bidstream Signal Tools
Jun 200:01:50Tap to summarizeIn today’s MadTech Daily, we cover Perplexity facing a CNN lawsuit over a copyright dispute, Amazon launching new bidstream signal tools, and Pichai downplaying fears around ‘Google Zero’.
Transcribe →MadTech Daily: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
Jun 100:01:40Tap to summarizeIn today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
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TruTxt's Dave Barr & Nick Fletcher on International Publisher Localisation
May 2900:22:59Tap to summarizeIn this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher traffic.TruTxt is FirstPartyStudio’s first incubation supported by FirstPartyCapital. The AI-powered platform helps publishers grow international audiences, improve engagement, and increase revenue through real-time content translation, localisation, and advertising optimisation infrastructure.Dave and Nick discuss the challenges faced by the publishing industry and the global traffic dilemma. While digital publishers are attracting an increasingly global audience, non-local language traffic is often deprioritised. As content consumption shifts towards multimedia, translation and localisation will unlock more opportunities for publishers to regrow lost traffic and revenue.0:00 Introduction2:51 What are the challenges faced by publishers?6:38 Barriers to monetising international traffic9:03 Revenue and opportunities in content translation 15:32 Applications of content localisation in different sectors17:02 How is AI being used to scale technology? 20:33 AI translation in multimedia and video
Transcribe →MadTech Daily: Temu Hit With EU Fine Over Unsafe Product Sales; ChatGPT Adds Cost-Per-Action Advertising,
May 2900:01:53Tap to summarizeIn today’s Digest, we cover Temu being hit with an EU fine over unsafe product sales, ChatGPT adding cost-per-action advertising, and YouTube rolling out AI content detection and labeling.
Transcribe →MadTech Daily: Supreme Court Rejects Meta Appeal; Instagram Bans Betting Ads Starring Kane and Haaland
May 2800:02:01Tap to summarizeIn today’s Madtech Daily, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, Instagram banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.
Transcribe →MadTech Daily: ITN Launches Paid YouTube Subscriptions; Meta and Google AI Guardrails Stripped in Minutes
May 2700:01:47Tap to summarizeIn today’s MadTech Daily, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta and Google’s models, and Pope Leo challenging Big Tech in a new AI encyclical.
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