In this episode of The Magatte Wade Show, I talked to Carole Tawema, founder of Karethic, a West African Cheetah born in Benin and based in France. Join us as we discuss the challenges of African entrepreneurship abroad, reveal what markets are open and hungry for African brands, and explore the history and manufacturing reality of the stuff Karethic is all about: shea butter.

Magatte Wade is an entrepreneur, speaker, and visionary leader in African entrepreneurship. She is recognized as one of Forbes' "20 Youngest Power Women in Africa" and a Young Global Leader by the World Economic Forum. Magatte has spoken at prestigious organizations like United Nations, Aspen Institute, Harvard, and TED. Her work has been featured in The New York Times, The Wall Street Journal, and she has been a popular guest on podcasts hosted by Jordan Peterson and Lex Fridman.

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