Do you ever wonder why certain offers or promotions work and some don't? People use their subconscious to make purchases more than they know. Tune in to this week's episode to learn the psychology behind why people react to certain types of marketing and what works.

Marketing expert Erica Martin dives deep into the psychology behind marketing and explains why you as a business owner need to understand it. Erica has been in the marketing industry for over 15 years and spends 10 years at Target Corp. studying why and how marketing works. She shares her story on how Target uses psychology in their marketing and how you can do the same.

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