What do dating apps, ghosting, and awkward first coffees have to do with building a podcast brand? Everything, if you know how to turn your personal experiences into content that connects.

In this episode of The Meaningful Marketing Podcast, Chantal chats with Andrew Small, host of the Over 40s Dating Podcast: Real and Unfiltered, about how he transformed his real-life dating disasters into a fast-growing, relatable podcast brand, all while juggling work, family, and zero marketing background.

Whether you’re a marketing VA helping a client stand out, or a business owner looking to build your own brand, this episode shows you how to turn authenticity into strategy.

You’ll Learn:

How Andrew found his niche by tapping into real, raw personal stories
Why relatability beats perfection in building an audience
The marketing power of “passion projects”
How to start a content platform with zero tech skills
What makes a podcast pitch-worthy for sponsorships

🔗 Resources & Links:

🎙️ Follow Andrew’s podcast: Over 40s Dating – Real and Unfiltered on your favourite streaming platforms
🌐 Website coming soon. Follow @over40sdatingpodcast for launch details

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