Podcast
The Meaningful Marketing Podcast with Chantal Gerardy
Hosted by Chantal Gerardy · EN
What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression?
Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success.
📈 More from Meaningful Marketing
📥 Download our FREE Marketing Guide
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👉 themeaningfulmarketingpodcast.com
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👉 onlinebusinessmarketing.com.au
31episodes
Episodes
Newest firstAll episodes
EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King
6d ago00:31:46Tap to summarizeYou might not need more leads. You might need to stop losing the ones you already have. While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms. Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth. Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have. They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses. Chantal unpacks:Why more leads won’t fix a broken follow-up process. What a CRM actually does and why it matters. How nurture sequences and retargeting work without paid ads. How to follow up based on what leads click, open and watch. Why someone still needs to manage the customer journey. How job management systems improve service and efficiency. Why the right technology should save time, not create more work. If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through. Because sometimes the fastest way to make more sales is to properly manage the leads you already have. Connect with Jason King:🌐 WildSquirrel Technology: https://wildsquirrel.technology/🌐 LinkedIn: https://www.linkedin.com/in/jasonrichardking/Keep making your marketing meaningful. If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
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EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams
3w ago00:38:00Tap to summarizeYou don’t have to market like everyone else to build a business people remember.Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you.Your strengths, your personality, and the way you communicate.The experience you create for people.That is where real connection starts.In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams.Known for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling.But this isn’t just a conversation about telling better stories.It’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you.For Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected.Throughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat.Chantal Unpacks* Why people connect with stories long before they connect with your products or services.* How storytelling builds trust without making your marketing feel like a sales pitch.* Why your marketing should reflect the actual experience of working with you.* How to use storytelling to give people a taste of your event before they enter the room.* The difference between presenting information and taking people on a journey.* How to use storytelling in your emails, networking, presentations and content.* How memorable businesses build stronger communities, referrals and loyal customers.* What “Show Up 110%” really means and how commitment shapes the way you lead and grow your business.If your marketing feels disconnected from who you are or the experience you actually deliver, this episode will help you look at it differently.You don’t need to become louder.You need to use what you already do well to create a connection people don’t forgeConnect with Brent WilliamsLearn more about Brent's work, speaking, and training through Empower U.Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
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EP79: The Conscious Way to Grow an Affiliate Business with Alana G.
Jul 1000:45:24Tap to summarizeAffiliate marketing has a reputation problem.And honestly, sometimes it deserves it.The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years.But what if affiliate marketing was never the problem?What if the real problem was the way people were taught to sell?In this episode of The Meaningful Marketing Podcast, Chantal Gerardy explores what it really takes to build a business through authentic selling, aligned partnerships and meaningful community.Joined by Alana G., The Conscious Affiliate, Chantal unpacks how affiliate marketing can be done differently when it is built on trust, service, leadership and genuine relationships instead of pressure, performance or pretending.They talk about why community creates momentum, why people do not need to be pushed to buy when they feel genuinely supported, and how real leaders are built when you give people space, belief and opportunity to rise.In this episode, Chantal unpacks:• Why affiliate marketing gets such a bad reputation• How to sell authentically without pressure or pretending• Why community is one of the most powerful business growth tools• How to build leaders instead of just chasing customers• Why looking after yourself helps you better support others• How trust, belief and opportunity help people rise• Why selling can feel more meaningful when it comes from serviceThis conversation is not just about affiliate marketing.It is about what happens when selling becomes serving, community replaces competition, and business becomes a vehicle for something much bigger than commissions.If you have ever written off affiliate marketing, felt uncomfortable selling, or wondered how to grow a business without losing yourself in the process, this episode will challenge the way you see it.Connect with Alana IG: @itsalanajosephineFB: @itsalanajosephineReady to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
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EP78: Knowing How to Perform Better with Steven Groom
Jun 2600:31:59Tap to summarizeWhat if the biggest thing holding you back is your state?In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owners: they know what to do, they have the tools, and they may even have the strategy, but they still struggle to pull it all together.Drawing on her experience working with hundreds of business owners, Chantal explores how stress, overthinking and self-doubt affect the way you lead, make decisions, communicate with your team and market your business.Joined by breathwork and performance specialist Steven Groom, she unpacks how developing an inner knowing that everything will be okay can help you stop operating from pressure and urgency, regulate your nervous system, think more clearly and take more consistent action.This isn’t simply a conversation about breathing. It’s about becoming the kind of business owner who performs at their best, so their marketing can too.Chantal unpacks:Why stress and overwhelm can quietly sabotage your marketing resultsThe connection between nervous system regulation and business performanceHow breathwork can improve focus, clarity, confidence, and decision-makingWhy many business owners struggle with consistency and follow-throughThe role mindset plays in business growth and personal performanceHow finding your niche can accelerate authority and visibilityPractical techniques to help you stay calm, focused, and productive throughout the dayIf you've been working harder instead of performing better, this episode may completely change the way you think about marketing success.Connect with Steven GroomConnect with Steven on LinkedIn: https://www.linkedin.com/in/steven-groom-31b247377/Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
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EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles
Jun 1200:36:34Tap to summarizeMost business owners think that if they just “show up and speak,” the clients will come.But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales.In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients.If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table.Inside this episode, Chantal unpacks:Why “show up and throw up” content kills trust (and conversions)How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive actionThe balance between giving value and creating demand for moreCommon mistakes that make in-person workshops feel overwhelming instead of actionableHow to guide your audience toward the next step without sounding salesyWhether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway.Connect with Marc Miles Learn more about Marc’s work in public speaking and workshop facilitation here: Marc Miles – Skills Education Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
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EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar
May 2900:33:59Tap to summarizeStruggling to show up online, speak confidently, or stay consistent with your marketing?What if the real issue isn’t just your strategy, but your relationship with yourself?In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with relationship and intimacy expert Linda Luv Doktar to unpack how self-love, fear of judgment, people-pleasing, and emotional patterns impact the way you lead, market, sell, and show up in business.Because the patterns that appear in love and relationships don’t stay there. They can also show up in your content, sales calls, team communication, client relationships, and visibility online.Inside this episode, Chantal unpacks:Why your relationship with yourself affects your marketing and business growthHow fear of judgment and people-pleasing impact your visibilityThe hidden patterns that spill into leadership, sales, and contentThe difference between ego-led marketing and heart-led connectionWhy authentic, disruptive content builds trustWhy connection matters more than ever in the age of AIIf you’ve ever felt blocked, inconsistent, or afraid to fully show up online, this episode will help you understand what may really be happening beneath the surface.Connect with Linda Luv DoktarFollow Linda here:https://www.instagram.com/linda_luv_dr/Ready to Make Your Marketing Meaningful?If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:📥 Free marketing resources 👉 https://chantalgerardy.com.au/free-downloads/🎧 Find more episodes, along with show notes and video 👉 http://themeaningfulmarketingpodcast.com/🌐 Learn more 👉 http://onlinebusinessmarketing.com.au/🔔Subscribe 👉 https://substack.com/@meaningfulmarketing
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EP75: Why More Leads Won’t Fix a Weak Sales Team with Greg Gladman
May 1500:41:25Tap to summarizeMore leads won’t fix a sales team that lacks alignment, structure, communication, and follow-through.In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with Greg Gladman from SalesLP, who works with national B2B sales teams to improve sales performance, accountability, conversion, and leadership.Together, they unpack what really happens inside businesses when marketing is generating leads but sales teams are still struggling to convert consistently.Through her meaningful marketing lens, Chantal explores the often-overlooked gap between marketing and sales, including the mindset, communication, follow-up systems, team dynamics, and buyer psychology that quietly impact conversion and business growth.Chantal unpacks:· Why more leads won’t solve weak sales performance· How mindset leaks into pricing and sales conversations· Why marketing and sales teams need tighter alignment· What strong sales ecosystems actually look like· Why referrals still outperform many marketing tactics· The role accountability and coaching play in sales success· Why AI cannot replace emotional intelligence in salesThis episode is essential listening for business owners, CEOs, sales leaders, and growing companies with established sales teams who want stronger conversions, better communication, and more consistent sales performance.Connect with Greg GladmanVisit Greg and SalesLP here: https://www.saleslp.com/Ready to Make Your Marketing Meaningful?If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:📥 Free marketing resources 👉 https://chantalgerardy.com.au/free-downloads/🎧 Find more episodes, along with show notes and video 👉 http://themeaningfulmarketingpodcast.com/🌐 Learn more 👉 http://onlinebusinessmarketing.com.au/🔔Subscribe 👉 https://substack.com/@meaningfulmarketing
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EP74: What Business Coaches & Marketers Agree (But Most Ignore) On with Simon Boler
May 100:30:36Tap to summarizeThink you need a business coach… or a marketing strategist?Most business owners are asking the wrong question.In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy sits down with business coach Simon Boler to unpack what’s actually happening inside businesses that feel busy, stretched, and stuck.This isn’t a debate.It’s a real conversation between two experts working in different parts of business, exploring where things break down, what gets missed, and why so many businesses struggle to grow even when they’re doing “all the right things.”Because before you focus on more marketing, more leads, or more growth… there are fundamentals that can’t be ignored.Throughout the episode, Chantal and Simon use a real-world trades business example to bring this to life, showing how missed systems, poor follow-up, and scaling too quickly can lead to overwhelm, lost revenue, and unnecessary pressure.Chantal unpacks:The difference between a business coach and a marketing strategist (and where they overlap)The core fundamentals every business needs before focusing on growthWhy many business owners scale in the wrong orderWhat happens when you hire, advertise, or push for growth too earlyHow systems, structure, and communication drive resultsWhy accountability is often the missing link between knowing and doingChantal also shares her perspective from inside real client businesses, highlighting what she sees when marketing is layered on top of weak foundations.👉 Because when the foundations aren’t right, growth doesn’t fix the problem, it exposes it.If your business feels busy but not moving forward, this episode will help you see what might actually be getting in the way.Connect with Simon Boler on Linkedin: https://www.linkedin.com/in/simonboler/ Ready to Make Your Marketing Meaningful?If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/If you’re ready to stop guessing and start building a marketing system that actually converts, Chantal shares practical strategies to help you manage, monetize, and market your business with clarity.
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EP73: Package and Sell High Ticket Offers with Confidence and Integrity with Samantha Brunskill
Apr 1700:31:28Tap to summarizeIf your high ticket offer is not selling, it does not always mean your marketing is broken.Often, the real issue is the way the offer has been packaged, positioned, and communicated. You can have the skills, the results, and the value, but if your offer is unclear, underpriced, poorly framed, or not backed by real conviction, it becomes much harder for the right people to say yes.In this episode, international award-winning marketing strategist and host Chantal Gerardy explores what really stops premium offers from selling and why better messaging alone is not always the answer. She unpacks the connection between offer clarity, confidence, buyer trust, and the mindset required to sell at a higher level without feeling pushy, inauthentic, or unsure.She is joined by Samantha, who built a multi eight figure brand in just a few years and now helps entrepreneurs package and sell premium $25K to $100K offers with confidence and integrity.If you have ever felt like your offer should be attracting more premium clients, but it is not landing the way you hoped, this episode will help you see where the disconnect is and what needs to shift.Chantal unpacks:Why people are not buying your offer, even when your marketing is getting attentionHow to package a high ticket offer so it feels valuable, clear, and compellingThe mindset patterns that stop business owners from confidently selling premium offersWhy conviction, certainty, and positioning matter more than simply lowering your priceWhat helps high value clients trust your offer and move toward a yesHow to sell with integrity while still charging what your offer is truly worthReady to Make Your Marketing Meaningful?If you’re ready to stop guessing and start building marketing that actually connects and converts:📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/If this episode resonated, it may be time to look more closely at how your offer is packaged, how clearly it communicates value, and whether your mindset is fully supporting the level you want to sell at.Subscribe to The Meaningful Marketing Podcast for more conversations designed to help you market with more clarity, confidence, and purpose.
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EP72: Heavily AI-Written Website Copy Is Killing Conversions with Brendan and Coral of Alchemy Digital Co
Apr 300:32:08Tap to summarizeAI is everywhere right now, but that does not mean it is automatically making your marketing better. In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy unpacks why so much AI-generated copy is starting to sound the same, and how that sameness can weaken your message, water down your point of difference, and hurt conversions. Joined by Brendan and Coral from Alchemy Digital Co, Chantal leads a practical conversation around what businesses need to understand before relying too heavily on AI for their website copy and messaging. Because while AI can absolutely save time, it can also remove the very thing that helps your marketing connect: your voice, your clarity, and your ability to speak to the right person in a way that feels real. With her signature Meaningful Marketing approach, Chantal explores how strategy, positioning, and human insight need to work with AI, not be replaced by it, so your marketing still sounds like you and still converts. Chantal unpacks: Why AI-generated copy often sounds the same (and how to fix it) The biggest mistake businesses make when using AI for websites How to write website copy that actually converts, not just fills space What makes a homepage hook work (and why most don’t) The balance between storytelling, SEO, and conversion Why your website’s job is to qualify and convert, not just “look good” How better messaging leads to better quality leads (not just more leads) Connect with Brendan & Coral – Alchemy Digital CoIf you’d like expert eyes on your website and how it’s performing:🌐 Website: https://alchemydigitalco.com.auThey’re currently offering free website and SEO audits, helping you identify what’s working, what’s not, and where you’re losing conversions.Ready to Make Your Marketing Meaningful?If you’re ready to stop guessing and start building marketing that actually connects and converts:📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/🌐 Work with Chantal 👉 http://onlinebusinessmarketing.com.au/Because meaningful marketing isn’t about doing more.It’s about saying the right thing… to the right person… in a way that actually lands.
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