More leads won’t fix a sales team that lacks alignment, structure, communication, and follow-through.

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with Greg Gladman from SalesLP, who works with national B2B sales teams to improve sales performance, accountability, conversion, and leadership.

Together, they unpack what really happens inside businesses when marketing is generating leads but sales teams are still struggling to convert consistently.

Through her meaningful marketing lens, Chantal explores the often-overlooked gap between marketing and sales, including the mindset, communication, follow-up systems, team dynamics, and buyer psychology that quietly impact conversion and business growth.

Chantal unpacks:

· Why more leads won’t solve weak sales performance
· How mindset leaks into pricing and sales conversations
· Why marketing and sales teams need tighter alignment
· What strong sales ecosystems actually look like
· Why referrals still outperform many marketing tactics
· The role accountability and coaching play in sales success
· Why AI cannot replace emotional intelligence in sales

This episode is essential listening for business owners, CEOs, sales leaders, and growing companies with established sales teams who want stronger conversions, better communication, and more consistent sales performance.

Connect with Greg Gladman

Visit Greg and SalesLP here:
https://www.saleslp.com/

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

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