In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastructure, the trio unpacks why Bedrock’s tech backbone is helping legacy media compete with global giants — and why Europe’s streaming future may lie in radical cooperation over direct competition.

For more on Bedrock...
https://bedrockstreaming.com/

Thank you Bedrock CEO Jonas Engwall for joining this week's pod!
https://www.linkedin.com/in/jonas-engwall/?originalSubdomain=fr

Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8

Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/

Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/

(00:00) - Introduction and License Fee Discussion
(00:28) - Welcome to the Media Odyssey Podcast
(00:45) - European Streaming Landscape
(02:37) - Public Broadcasting vs. Commercial Streaming
(03:49) - Challenges and Innovations in European Streaming
(05:13) - The Role of Local Broadcasters
(10:55) - Generational Shifts and Streaming Habits
(22:18) - Importance of User Experience in Streaming
(23:13) - Introducing Jonas and Bedrock Streaming
(23:53) - Evolution of Streaming Content in Europe
(25:10) - The Birth of Bedrock
(27:05) - Challenges and Strategies for European Broadcasters
(29:37) - The Bedrock Platform: A Unified Approach
(33:00) - Collaborative Innovation and Growth
(38:29) - Future of Pan-European Streaming
(47:42) - Conclusion and Final Thoughts