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Jeff Jones is a performance coach with 20 years of collegiate experience at Arkansas State, Boise State, Auburn, and Appalachian State — including conference championships in the Sun Belt, SEC, and WAC, 11 bowl appearances, and a trip to the 2013 BCS National Championship Game. He is the author of The Intentional Edge and creator of the 10-Rep Framework, a system designed to build mental toughness, leadership, and elite culture through daily intentional reps.

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