
What if the biggest thing keeping you from building wealth isn’t your income, but your mindset? In this episode, I share the three-step framework I’ve used to transform my relationship with money by uncovering limiting beliefs, learning the skills to earn, save, and invest, and focusing on long-term wealth instead of short-term status. If you're ready to rewrite your money story and create lasting financial freedom, this episode will give you the mindset and strategy to get started.
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Welcome to today's episode of the Mindset Mentor Podcast. I am your host, Rob Dial. If you have not yet done so, hit that subscribe button so you never miss another episode. And if you're truly ready to change your life and actually create a different life, then you need to be at
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Freedom Live later this year.
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It's three days in person with me in Austin, Texas. Listen, you already know what you need to do to change your life. You are just not doing it. So at Freedom Live, we're going to map out the life that you want. We're going to find the fears that are holding you back and tear them
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out at the root.
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And this isn't some hypey event where you're just going to get motivated and that's going to fade by Monday. You will leave with a step by step plan that we will build together so that you can leave a different person. So go to freedomlive2026.com and grab your seat once again, freedomlive2026.com and I'll see you in Austin. Today I'm going to take you through a three step process to developing more wealth in your life. Where I came from, like, I had a lot of fear and I had a lot of scarcity around money and money and making money is a skill set to be learned. But really, before we dive into it, I want to take a step back and make you understand that money is just a thing. But we have so much emotion and so much story built up around money. I was on a coaching call yesterday and a lady was talking to me about how she was, she was having trouble. Whenever she would make more money, she'd spend it. Whenever she'd make, she would spend it. She never would actually, you know, have more in her bank account for a long, extended period of time. And I started asking her questions and I started, you know, diving into it and she's like, you know what? I think I might have this mindset of money is evil. And I was like, okay, where did that come from? We started talking about it and I asked her a question and it's a question that I asked myself as I started trying to build more wealth and make more money. And it's very simple. I said, you know, what are your first memories around money? And she's like, I'm not really sure. And I was like, I will tell you with me some of the first memories that I have around money. And I asked myself this question as I started to change my own money mindset. One of the ones was that I remember it's probably the first memory that I have around money is I remember probably being 4 or 5 years old and I wanted gak. If you guys are old enough to remember gak in the 90s, it was like play doh, but kind of slimier. And I remember wanting gak. And I remember my mom saying, we don't have money for that. We don't have enough money. And I did what a 4 year old does sometimes. I threw a fit and I started crying on the couch in our two bedroom apartment. Like, I remember specifically the moment being there and being under the covers with the blanket over my head and crying and throwing so much of a fit that my mom was just like, all right, fine, whatever, we'll go get it. And so we drove to Target and I was excited to be able to get the gak. But I remember having this feeling of shame because I'm making my mom in my head, my childhood mind, I'm making my mom spend money that we don't have for something that we don't really need. It's just a toy that I wanted. And I remember feeling shame around that. And so my first memory of money was shameful. I also remember. I remember a ton of different memories as I started journaling through it and really going on this journey over the past 10, 15 years or so of really starting to see what I associate money to. And so, like, first off, if you have shame around something, is that good or is that bad? And for me, it was bad. Makes sense. If I have shame around it, it's bad. And so my first memory of money that I can actually remember and recall is a bad memory around money. Another memory I remember is my mom around tax season, being really stressed out because she was a realtor and she had to do her taxes. I remember sitting at the table with papers all over the place and just being stressed. So then I took myself out of it and I made it as simple as possible. And I said, if something makes my mom stressed, is that thing good or is that thing bad? And once again, that thing would be bad. And then there was another memory that I have where I had. I was part of this thing called Civil Air Patrol in middle school, and I didn't even wanna be part of Civil Air Patrol, but my friend Will was a part of it, and his mom asked if we would be a part of it. And so I had to be a part of Civil Air Patrol. And we had to go buy a uniform, right? And I remember we didn't have enough money to buy the uniform. So my grandfather, being the sweet man that he was, sent me a check for $100. And I remember feeling, once again, shame because my grandfather had sent me money to get something that I didn't even want. And my grandfather's retired and he was older, and so I. These are all my own internal stories, realized this has nothing to do with reality. This is my own internal stories. So if I feel shame around my grandfather giving me money, is that good or is that bad? And so the memories that I can recall around childhood were bad, bad, bad. And so naturally, I associated bad to money. And so then I started getting older and thinking about it. And so I struggled to make money. And then when I finally made money, I struggled to actually save it and hold onto it. Why? Because subconsciously, you don't want to make something that's bad. And when you make something that's bad, you don't want to keep something that's bad. And so I started uncovering this whole money mindset behind everything. The reason why I say this to you is because I think the first thing before we talk about building wealth is like, what is your actual. Like, you can want to consciously make money, but if you deeply, subconsciously feel like money is bad and you don't know that consciously, but subconsciously you do, it's gonna be really hard to make. It's gonna be really hard to keep it. Right? And so that's the first thing I think is really important for you to take a step back after this episode and just dive in and say, what are my first memories around money? What are they? And are they good or are they bad? And you don't have to be poor for them to be bad like we were. I know people who have who have been raised by extremely wealthy people, and they never saw their father because he was out making money. And so they associate money with bad as well because they never got to see their father or he wasn't around for the important things. And so it's really about you just starting to go through and say, like, what is my money mindset and how can I start to shift it? When you start realizing this, you start to realize that making money is a skill set to be learned. It's not something that you're like, blessed with at birth. The same way that, like, you can go, okay, I want to get better at dribbling a basketball. Well, then I need to. I wasn't born with the skill set to be able to dribble a basketball. It's a skill set to be learned. Money is the exact same thing. Making money is not something that you do. It's a skill that you learn over time. And the first thing that I'll say before we dive into money, because money is very emotional for very people, is money does not fix problems. It will not fix any of your problems. Okay? The only problems that money fixes are money problems. Sure, it allows you to become more free. It allows you to do what you want, when you want, with who you want. It allows you to buy stuff. But every single other problem that exists in your life will still be there. No matter how rich and wealthy you become, your relationship issues will still be there. Your self worth issues will still be there. The way that you talk to yourself, positive or negative or the negative self talk will still be there. And we will be right back.
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back to the show. Nothing will Change but the digits in your bank account. And that means you can do something or you can buy something. Every other problem is still there. And, you know, for a lot of people, a lot, I mean, a lot of people think, well, when I make money, then this will be solved, and when I make money, this will be solved. Nothing ends up being solved. The only thing, only problems that money solves is money problems, okay? And the thing that you have to realize about money is that money is a game. Whether or not you want to learn the rules or not, you are in the game. Until the day you die, you are in the game of money. It's, we have to make it, we have to buy it. We have to keep ourselves alive. We have to buy food, we have to buy water, we have to pay rent, mortgage, all of those things. You're in the game. If you want to stay ignorant of the game and not play it and not learn how to play it, that's completely your decision. But if you're going to be in the game, you might as well learn some of the rules, right? So instead of spending time on Netflix or scrolling on Instagram, why don't you actually start to learn more about money? Right? Don't sit back and say, oh, I don't understand. I don't get. I don't, I don't. I don't understand how it works. Well, that's obvious. That's why you haven't done it yet, right? So what do you need to learn? Is the better thing to ask yourself, what do I need to learn? And you need to. What you need to do is you need to start learning how to make more money first. Then you need to learn how to save it, and then you need to learn how to invest it. And after years, and I'm not saying this is like, most people are like, oh, I want to do it in three months. No, I'm talking years and years and years and years. You can eventually remove yourself from having to work to make money. You can continue to work if you want to, but. But now you could just do it for fun. So, like, for me, I've been working really hard. I dropped out of college so that I could work. I'm 38 now, and I've worked really hard since I was 19. So for 19 years, I've been working really hard and building businesses and all of that. And my wealth manager and I, we had a conversation. I was like, listen, I want to be retired in five years. And when I say retired in five years, it doesn't mean that I do nothing. I don't ever see myself doing nothing. Like, I love what I do. So if you love the podcast, don't worry. It's not going to be ending in five years. But I want to get to the point where I'd never have to work another day and I could keep my life exactly the way that it currently is. And I don't. I honestly don't say this to brag at all, not even a little bit, because I was in the position years ago ago of being fucking broke and overdrafting over and over and over and over and over again back in 2010, just fully overdrafting my account over and over again. And I was like, I need to figure this out. I don't want to struggle the rest of my life. And so I don't say it to brag. I say it because it's something that anyone can learn. You know, I had a very fucked up money mindset for a long time, for most of my life, and now I'm just on this path trying to remove myself from the game if I would like to, and I probably won't because this is fun and I like doing this and I enjoy what I do, but I want to be able to and not feel like I have to work. And so I think everybody can get to that. You listening can get to that. It's just, what do you need to learn? And start making a plan to do it. Okay, the next thing that I'll say around money that I feel a lot of people get really hung up around is, it is possible to ethically make money. It is possible to ethically make money. So many people have been raised by parents that say to them or think that in order to make money, somebody else has to be screwed somebody else has to be screwed over in order to you become wealthy. And so a lot of people just go, well, I don't want to screw anybody over, so I'm not going to do it. Right. A lot of people are raised by people whose parents talk trash about people who have money, who are a little bit more wealthy, who do well because the parents might be jealous and they might just say that to make themselves feel better. I don't know what it might be, but so many people are raised by parents who have demonized the act of making money when the act of making money is just an act. And they say, like, even on the coaching call yesterday, the lady said that, that she believed that money was evil. And I was like, money is not evil because money is Just a piece of paper. You can't look like if you went to your printer right now and you printed out a piece of paper and you took it, you can't be like that. That white sheet of paper is evil. No. What some people do to make money can be evil, but that doesn't make money evil in itself. And so what I think is evil is not money. I think that greed is evil. And so those are two completely different conversations. So if. The thing about it, too, is that if you make more money, it gives you more ways to help other people. So it actually is not evil to make money because it allows you to be able to help other people. Some of the wealthiest people I know are also the most giving. I have a friend, I've talked about him on the podcast many times before, but his goal was to be, by the time he died, to be worth a hundred million dollars. And he hit that by the age of 40 through real estate. He hit it by 40, and then he decided, I need a new goal. And his new goal was, I'm going to donate a hundred million dollars in my lifetime before he dies. Right. So he's gonna. By his hard work, he is able to donate a hundred million dollars. Was that evil? I don't think that's evil at all. And so really, what it comes down to is testing the validity of our thoughts and our paradigms and our viewpoints and our beliefs around money. So that's the mindset side of it. Let's start to talk a little bit more about the strategy side of it. And I'm not going to tell you guys, there's a million ways to make a million dollars. But the first thing that you have to do is you have to learn to make money. And do not stop learning. Just learn to make money, whatever it is, and be learning all of the time in every market that you possibly can, from every person that you possibly can. Some of the wealthiest people that I know are just the most curious people. Like, they're the most curious learners. And so I was at an event a couple years ago, and there was a guy who had recently sold his business for a billion dollars in cash. And him and his wife were the only owners of that business. So he exited the business for a billion dollars in cash. What was crazy about it, though, is that at this event he was at, and I'm not even being, you know, facetious in any sort of way, I'm like, I'm being 100% direct in telling you and real and telling you, he was at this event with 100 successful people front and center with his notebook, taking the most notes and asking the most questions of anybody else in the room. He's just a curious guy. Now, he sold his company a few months before then for a billion dollars in cash. He could have just sat in the back and been like, I'm hot shit. I'm so cool. I'm good at this. But he was just so curious. He was such a learner. He wanted to learn more and get better, right? And so it's about learning as much as you possibly can and finding something that you actually enjoy doing. Because when you enjoy doing something, working hard doesn't feel like hard work. It feels like play. And so you are paid in the marketplace of the world, you're paid what you're worth. And if you are not paid what you want to be paid, you just need to make yourself more valuable. And so what do you need to learn in order to make yourself more valuable? What is it that makes you more valuable? And here's what's important. I would recommend that you stop following money, that you stop going and trying to just follow money to have money. What I would recommend is that you follow your passion or you follow something that you're curious about. Like, follow your passion, follow your curiosity. Like, I. Even if I didn't have a podcast, even if I didn't do any of this stuff, I would still be learning about myself and learning about other people just because I'm so interested in people. Like, I'm so interested in meeting somebody and when they sit down, just thinking in my head, not saying it out loud to them, but thinking in my head, how did you become how you are? Like, I want to know what the relationship with her mom is like, what the relationship with her dad is like, what it was like growing up. Because if I can start to piece those together, I can go, yeah, it makes sense why you are the person that you are, right? So I think what's really important is to follow your passion or your curiosity. Yours might not be the same as mine, but what is yours? Because life is a marathon, right? This whole game that we're in of life, but also just the game of money is a marathon. And it's a lot easier to work harder when you're doing something that you enjoy and something that is intriguing for you. So ask yourself this question and journal on it. What would be fun for you, but feel like work for others? What would be fun for you, but feel like work for others? Like, for me, coaching people Like I said, nothing is more interesting in the world to me. And I was at a restaurant with my wife this weekend and the server was like, so you guys come in here all the time, like what do you guys do? And we started telling him and talking to him about it. He's like, man, I could never do that. It seems exhausting, right? He's like, ah, talking with people and coaching people and hearing all their shit, that sounds exhausting. And to me it's fun and everyone is different. So like, what would be fun to you but feel like work for other people and then you find it and you work at becoming better at that thing over time, if you just continue to keep learning, continue, keep learning, continue to keep working, you will distance yourself from other people. In years later, you will become one of the best in the world if you just keep going down that road. Because most people, this is the key to it, most people stop, most people give up. So if you just keep on going down the road, you're just going to be better than everybody else. So then as you start to find something that you're interested in, as you put years and invest yourself into learning and becoming a little bit more curious on it, try to become one of the best in the world at what you do. Don't be a jack of all trades with all the knowledge spread out all over the place. You know, you can be a mile wide in an inch deep in all of your knowledge, or you can be an inch wide in a mile deep. The inch wide and a mile deep. Those are the highest paid people in the world. And so it's about the depth of your knowledge, the depth and how deep you go, not the distance of all of the things that you know. What's important about this is to do what feels right to you. No one can compete with you on being you. And that's why it's insane when people's parents try to tell them what they should do. Because your parents have no idea what feels right to you. This is your job, this is your thing that you're gonna be doing. And so you've gotta get really curious. And that's the best way of making money, is to find something that you love to do, you wanna invest your time in, you wanna develop yourself and you become worth more money in the marketplace. And so really what it's about is first off is discovering that for you. So that's more on the side of how to make money. That's step number one, learn how to make money. Then step number two, Is once you start making money, you have to learn how to save money. This is the biggest mistake that I see. People, when they start making money, they change their standard of living almost immediately. They get a big check, they go buy a Rolex, they get a big check, they go to the Gucci store, right? As you start making more money, do not change your standard of living. Make a budget. Figure out what money goes in every single month, what money goes out every single month, how much are your bills and how much are your living expenses. And then whatever surplus you might have after that, you know, you can give yourself whatever it is that you want to go have fun, to eat out, to buy some cool stuff, but then have a certain amount, like, hey, we stop at this amount. Everything over that is saved. Saving is also a skill set. Do you need it or do you want it? There's not a wrong answer. If you want something, you can still buy it if you want. Just, you have to, you have to decide, like, what's your threshold of this is how much with bills and how much with fun is. Is how much I'm going to spend every single month. And everything over that, no matter what, I won't break my rules. Everything over that is going to go into a bank account and I'm going to save it and I'm going to do. I'm not going to be able to spend it, right? And it requires work, it requires knowledge, it requires you getting better at it, because it is a game and it is something that you need to learn. But really what it is, is how can you learn it, how can you get better at it? And so that's the second thing is learning how to save it. And then the third thing. So you learn how to make it, you learn how to save it. And then the third thing, these are all just different skill sets that you build over time is you learn how to invest your money and you have your money make you money. This takes knowledge. It's something that must be learned. And this is how you start to remove yourself from being required to work. True wealth is built from assets that make you money while you sleep. And so you can invest your money into markets like the stock market and different markets if you want to. And that makes you money over time. You can invest your money into companies and that can make you money over time, all without showing up. Now, is there risk? Absolutely. No matter what investing involves risk, are there riskier things? Yes. Are there less risky things? Yes. And so what you do is as you start making money as you start saving money as you start getting really knowledgeable about the. Whatever interests you the most of how you want to have your money make you money. Once again, true wealth is built from assets that make you money while you sleep. And this is something that's done. This is the key, everybody, over decades, not months, years and years and years and years down the road is when you start to see the biggest returns happening. And so this isn't something where you're like, I'm going to figure out how to get really good at crypto. You can. But the people who are looking for, like, home runs immediately are usually the people that strike out three months down the road and lose all of their money. That's just what I've seen from a lot of different people. And so if you realize, like we were taught as children, be the tortoise and not the hare, right? Be the tortoise. Slow and steady wins the race. So it's something that's done over decades and not months. In years and years and years down the road is when you're gonna start to see those big returns. And then the last tip I'll give you. So that's the, you know, step one, step two, step three. But the last tip that I'll give you that I have seen people really mess up with and then see other people succeed with, is to seek wealth, not status. What I mean by that is wealth is when you're able to make money to save money and to have and to invest your money so that your money is making you money without you having to show up, right? If. If that doesn't make sense to you, as far as how to get there, that's something that you need to just try to learn and try to get better at. Don't seek status. You can buy things if you want to, but don't let that be your driving force, because that's a game, I promise you, that cannot be won. To keep up with the Joneses, to try to impress people, to buy things, to put on Instagram. My wealth manager, I had a conversation with him, and he's like, I know people that make $5 million a year, and they save none of it. So they have to keep making that money in order to keep up with the lifestyle that they have. Impressing people, keeping up with the Joneses, buying things to impress other people. All of that is just a losing game. It will only keep you in the money game longer. And so ultimately, what you want to start thinking to yourself is, how can I free myself from the game where I can keep playing if I want to, and I probably will because I need something to do with my time. And it's also fun to me because I've found something that I'm curious about and I'm passionate about. But ultimately what I'm trying to do is be able to remove myself from the game if I decide I want to. So ultimately, those are the three steps to developing wealth. And hopefully this episode allowed you to see things a little bit different as far as your perspective around money, but also how you can do it. And once again, this isn't something that you do in months, this is something that you do in decades. Slow and steady wins the race, but if you just decide that you want to do this, you will get better, you will improve, and you will be able to remove yourself from the game of money. So that's what I got for you for today's episode. If you love this episode, please share it on your Instagram stories tag meant Robdial Jr. And if you are ready, like really, really ready to change your life and stop thinking about it, go to freedomlive2026.com join me in Austin, Texas later on this year. Three days. We're going to map out in detail the life that you're creating. We're going to find the fears, the limiting beliefs, the identity and the unconscious patterns that are holding you back from creating that life. And we're going to rip all of them out.
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At the root.
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This is not going to be a motivational event where I'm going to dance around with you or any of that type of stuff. You're going to leave a different person with a plan. Go to freedomlive2026.com Grab your seats and I will see you in Austin, Texas.
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Episode Title: How to Change Your Relationship with Money
Date: July 2, 2026
Host: Rob Dial
Rob Dial dives deep into how your mindset around money is formed, the emotional stories you attach to wealth, and the practical steps you can take to improve your financial life. He shares personal anecdotes about money shame, explains the skill-based approach to wealth-building, and lays out a clear three-step process: learn to make money, learn to save it, and learn to invest it. The episode is both motivational and tactical, designed for anyone seeking to transform their relationship with money for the long-term.
(02:11 - 08:45)
“So my first memory of money was shameful... my childhood mind, I’m making my mom spend money we don’t have for something we don’t need.” — Rob Dial (04:30)
(08:46 - 13:00)
“Money is a game. Whether or not you want to learn the rules… until the day you die, you are in the game.” — Rob Dial (12:00)
(13:00 - 16:30)
“Money is not evil because money is just a piece of paper... What some people do to make money can be evil, but that doesn’t make money evil in itself.” — Rob Dial (14:40)
(16:30 - 24:50) Rob distills wealth-building into three skill-based steps:
“He could have just sat in the back… but he was just so curious. He wanted to learn more and get better.” — Rob Dial (17:30)
“Whatever surplus you might have... everything over that is saved.” — Rob Dial (22:45)
(25:00 - 27:10)
“We have so much emotion and so much story built up around money.” (03:00)
“Money does not fix any of your problems. The only problems it fixes are money problems.” (12:20)
“Some of the wealthiest people I know are just the most curious learners.” (17:20)
“If you are not paid what you want to be paid, you just need to make yourself more valuable.” (19:10)
“Life is a marathon...and so is the game of money.” (20:30)
“Be the tortoise, not the hare. Slow and steady wins the race.” (24:00)
“You learn how to make it, you learn how to save it, and you learn how to invest it. These are all just different skill sets that you build over time.” (24:35)
“Impressing people, keeping up with the Joneses, buying things to impress other people—all of that is just a losing game.” (26:30)
| Segment | Timestamp | |-------------------------------------------|--------------| | Childhood money memories & emotions | 02:11–08:45 | | Money as a skill; what it can/can't fix | 08:46–13:00 | | Money isn’t evil; generosity & ethics | 13:00–16:30 | | Step 1: Learn how to make money | 16:30–21:30 | | Step 2: Learn how to save money | 21:30–23:40 | | Step 3: Learn how to invest money | 23:40–25:00 | | Seek wealth, not status (pitfalls) | 25:00–27:10 |
Rob speaks in a direct, encouraging, and relatable tone—using vivid anecdotes and strong language for emphasis (e.g., “I had a very fucked up money mindset”). The advice is non-judgmental but firm, motivating listeners to take agency over their financial lives while also acknowledging the emotional hurdles.
For more practical mindset tools with Rob Dial, follow him on Instagram @robdialjr and check out Freedom Live for immersive personal growth experiences.