India's media and entertainment industry is actively exploring new frontiers in AI. From JioHotstar's dedicated AI content division to Kishore Lulla's $150 million Eros Innovation play, the country's biggest streaming and production companies are building AI studios from the ground up. The economics are hard to ignore, production costs down 60-70%, delivery timelines cut by half. But beyond micro dramas, the ambition stretches to web series, animation, and films. Host Anirban Chowdhury, ET's in house entertainment journalist and film critic Rajesh N Naidu and JioHotstar's chief architect Vijay Seshadri explains the three pillars powering the platform's AI strategy.

You can follow Anirban Chowdhury on his social media: X and Linkedin

Check out other interesting episodes like: Mythos Blocked: When AI Becomes a Weapon of State, India wants manufacturing at 25% of GDP — will AI in factories help?, The Gold That Wasn't There: Inside SEBI's Case Against Rajesh Exports, Hills of Brew, Semaglutide Goes Generic: Big Pharma’s Moat Breaks and much more.

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