What does it take to back India's highest-grossing films three years in a row? Host Anirban Chowdhury and ET’s film journalist and critic Rajesh N Naidu talk to Jyoti Deshpande, President - Jio Studios, Media & Content Business -Reliance Industries Ltd, who pulls back the curtain on how she green-lights films, why she rejects 98 out of every 100 ideas, and what Indian cinema needs to do to crack the global market. From Stree 1 to Stree 2, Laapataa Ladies to Dhurandhar Jyoti reveals the method behind the madness. She shares Mukesh Ambani's first principles that shaped JioStudios' rise, why she bets on the filmmaker's conviction over star power, and how Indian studios must think about vertical integration, regional crossover, and eventually competing with Hollywood.

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