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618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach
00:50:38
In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. - It's been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ...
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- [00:00]
A
Welcome back to the podcast, the show where I cover all the latest strategies and current events related to E commerce and online business. In this episode, Tony and I share the latest AI updates because this past week was a little nuts with a ton of new announcements. But before I begin, I want to let you know that tickets for Seller Summit 2026 are on sale over@sellersummit.com and if you sell physical products online, this is the event that you should be at. Unlike most events that are filled with high level fluff and inspirational stories, Seller Summit is all about tactical, step by step strategies you can actually use in your business right away. Every speaker I invite is in the trenches. People who are running their own e commerce stores, managing inventory, dealing with suppliers and scaling real businesses. No corporate execs and no consultants. Also, I hate large events so I intentionally keep it small and intimate. We cap attendance at around 200 people so you can actually have real conversations and connect with everyone in the room. We saw that every single year for the past eight years and I expect this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, Florida and if you're doing over 250k or $1 million in revenue, we also offer a private mastermind for higher level sellers. Right now, tickets are the cheapest they're ever going to be, so if you want in, go over to sellersummit.com and grab your ticket.
- [01:21]
Welcome back to the My Wife Quitter Job podcast. I these past couple weeks I feel like there's been this huge bonanza of AI announcements and I think we say this every single time this happens, but just AI every, every week a new tool, a new version of something comes out and it's very impressive.
- [01:43]
B
So I have an interesting thought to this. Do you Most of your friends are pretty techie, I would assume they're not actually really. I guess you're like real life friends. Do you.
- [01:56]
A
The real life friends are doctors and lawyers.
- [01:58]
B
Do they. How do they use AI? Because I was out to dinner with my friend Sandy. As you've met Sandy before, she's in medical sales. Her husband's a firefighter. We were with a couple other people and we started to talk about AI and it's very interesting to me like, because I feel like you and I live in this world where people are using AI to do all sorts of like crazy stuff. Like Dana Michelle is doing full, you know, video. We've got people like RITU doing it with ad and creatives. I'm using it a Lot to, like, decipher information, build flows, charts, you know.
- [02:30]
The very technology. Right. Like, Liz and I are using it a lot to, you know, we built a quiz. We are, you know, designing websites, all this stuff. But when you talk to, like, people that don't live in our world, how they use AI is, like, very different than, I think, how we think about it. Do you feel the same way?
- [02:48]
A
So what's funny is the sentiment, at least among some of my friends, is almost anti AI.
- [02:54]
B
Yes, yes, Right.
- [02:56]
A
Because they're afraid that it might displace the stuff that they do or whatnot. And so they're actually not really playing around with it.
- [03:03]
B
So what's interesting to me is.
- [03:07]
I had lab work done a couple weeks ago, and weirdly, I don't know if this is like, a new lab, but like, each lab test, you know, how they run, like, the cbc and then maybe they test for. For like a thyroid thing, and then they, like, they test for different, like, buckets of problems. I have no problems. That was the good news. But it ended up coming back. Well, no problems with physical work.
- [03:28]
A
Did they check the mental stuff?
- [03:30]
B
Yeah, the mental stuff, it just broke and they couldn't do anything. So it came back in, like. You know how you usually get, like, one big, long piece of lab work? Well, this came in, like, multiple documents, right? So it was like, well, this is your thyroid test, and this is this and this is that. And I was like, this is too much information, right? Like, it was too hard to, like, because some of it does play off each other. Like, well, if this number is a little high and this number is a little low, whatever. So I fed it all into chat GPT, right? And I was like, hey, can you summarize this? Can you find anything that it's like, you know, on the higher end of her, lower end of normal, whatever. And I had it read all my labs and everything and, like, give me, like, summary and then give me, like, questions that I could ask my doctor. Right. I think nothing of this. Right. So we're at dinner the other night, and someone mentioned putting medical reports into ChatGPT to get. You know how when you get like, a X ray or something and you have, like, the radiology report.
- [04:23]
A
Yeah, yeah, yeah.
- [04:24]
B
Like, my brother dumps all that into AI to get, like, a layman's term, right? So I'm like, yeah, I do the same thing. My friends were like, are you kidding me? No way. I would never put my medical information into AI because then it's out in the world. And I was like, well, it's hard already out in the world. It's been sent on servers. It's all like, I don't know. But you're right. Like, my friends are all like, oh, I don't really want AI knowing a lot about me. And I'm like, I put everything about myself. We have a friend who's using it for therapy. I'm not sure I would go that far to recommend it, but, like, I don't know, I just feel like we have such a different view than. Maybe that's the general public. I'm not sure. But that's the sentiment around my friends that don't work in the technology fields.
- [05:06]
A
They're the same way. Actually, my friends aren't even on social media. That's how, like, yeah, they never see what's going on in my life because they're not on Tick Tock or Instagram. Rarely Facebook. Like, they'll occasionally go on Facebook. So, yeah, I. I feel you. You know what's funny about this is.
- [05:25]
AI recently announced shopping. You know, I think the integration was with Etsy, but then later on it's going to be coming out with Shopify because your medical report, like, all that stuff is fair game, right?
- [05:37]
B
Yeah.
- [05:38]
A
So let's say you had.
- [05:41]
High cholesterol or high triglycerides for some. Some reason, all of a sudden, OpenAI might recommend you fish oil supplements. Right. Because it knows those intimate details about you. Yeah. And I think most people just find that pretty terrifying.
- [05:57]
B
I don't. I find it great because to me, I don't like. Cause to me, when I put all my lab work in and then I was like, hey, one of my questions was, what supplements should I take? And then I put in a bunch of caveats of I don't want this in my supplement. This and that. I want AI to know more about me so that I get better tailored responses. Just like, I hate it when I get served ads for things that I would never buy. Serve me all the ads of things that I want. But I think we probably skew way to the other side.
- [06:30]
A
Yeah, I think so. I mean, let's say you're complaining about like your boyfriend or your spouse or something. ChatGPT. And all of a sudden it. It prescribes you like Prozac or something. I don't know.
- [06:40]
B
Or you're getting all these Tinder ads.
- [06:42]
A
Yeah. Something more personal like that.
- [06:44]
B
Right? Yeah.
- [06:45]
A
Actually, in. In other news, like Gemini, I. I haven't seen it firsthand because I don't know if it's available for me. But supposedly there's ads now in the AI mode, which is going to become like the new ad platform for Google instead of their usual 10 blue links and whatnot.
- [07:02]
B
Yes.
- [07:03]
A
And the fact that it's been announced means it's probably rolling out right around the corner. So the way Google Ads works is fundamentally going to change right around the corner.
- [07:15]
B
Now, are you using AI? Because I know we talked. I don't know. I know you did a lesson on this for, for like AI search and shopping if you have a store.
- [07:24]
A
Yeah.
- [07:25]
B
SEO. Well, it's not SEO, but.
- [07:28]
Are you using it all for. I'm not really using it for shopping. I asked for recommendations, but I have. But we know people who are like using it.
- [07:36]
A
I mean, it's happening. Like I can see it in my search results for my store.
- [07:40]
B
Yeah.
- [07:40]
A
You know, I, I, I made a video about this so I can't even remember the stats, but I think it's like 3x to this year now it's 3x of a small number. Right, Right.
- [07:50]
B
Okay.
- [07:50]
A
It just shows that it's, that's increasing.
- [07:53]
B
What I'm curious to what you think the future is for that. I mean, I feel like it eventually will overtake Google.
- [08:00]
A
Well, I mean, Google's going away like the traditional search and then Gemini, which was just announced is gotten really good reviews. I've actually tried Nano Banana Pro. I think it's, I mean, we can talk a little bit about that, but it's like way better than any other image tool that I've ever used also so. And then the number of searches according to like the stats from last month is still increasing. Google's not really losing market share. So what I imagine will happen is that Gemini will take over because Google has like this huge installed base.
- [08:31]
B
Yeah.
- [08:32]
A
And then Gemini will have the new ads and the shopping and everything already built in.
- [08:37]
B
Yeah. What do you think that's going to do for like, I mean it probably won't impact meta at all. People still get on social media and browse and get served ads. I just feel like that, I don't know, maybe it's the same as like a Google search, but I feel like in Gemini, like the intent is going to be so much greater or than, I don't know, I feel like, I feel like AI knows more about you than just like Google did, even though it does have browsing history. You know, obviously you're putting all that information into your computer, but I don't know, I feel like it's going to be a, it kind of reminds me of how excited I was when TikTok sort of launched and the algorithm was so fantastic. Right. And you would, like, get everything that you wanted to see while meanwhile, like on Instagram and Facebook, it was just like this barrage of garbage that you didn't care about. Like, to me it feels like, oh, maybe it's going to be a similar type experience where like, the algorithm is just so much tighter.
- [09:31]
A
I think the company that has the most to lose, ironically, I think, is Amazon. Yeah, right. Like if everyone does their searches on ChatGPT and then clicks on an Amazon product, for example, to buy. Well, Amazon's ad revenue has been increasing by 22% year over year. That is their main cash cow, not retail.
- [09:52]
B
Right, right.
- [09:53]
A
Like, they don't really care about retail as much and retail is slowing. It's it, it only grew like in the single digits and it's slowing down. So, yeah, Amazon's the biggest one impacted here because why go to Amazon to search when your AI already knows you and is recommending stuff? So, yeah, yeah, I mean, Amazon's hurting. I think OpenAI and Chat GPT are maybe in the long run in trouble too, because Google just has everything. Right. They have your phone and they still have, you know, the browser, which is where most people are asking these questions now. So if Gemini is as good as everyone's saying, maybe more people start using it.
- [10:36]
B
Yeah.
- [10:36]
A
Over ChatGPT. Because Gemini is free pretty much right now.
- [10:40]
B
Yes. Yeah, I haven't used Gemini at all.
- [10:43]
A
I need to, I, I need to start too. I, I'm just a little worried about it because, like, if I use it to like, help me with my YouTube stuff, I mean, YouTube is owned by Google. Right?
- [10:53]
B
Right.
- [10:54]
A
So I'm wondering, like, if it has a history of all this stuff. I, I, I don't know, I'm a little paranoid probably.
- [10:58]
B
But you know what's interesting is our friend Kevin gave me an idea a couple weeks ago. He was, you know, he had his YouTube channel blow up a while back and he said one of the ways that he was really liking AI was that he was dumping all of his analytics in AI and having chat. Basically give him suggestions, room for improvement, all the, you know, basically having, because that's what I feel like for like the regular user. Right? Like, let's just, you know, it's basically dumping complex information into it. So you're owning all the information. Right. Like you dump all the information and then having it analyze it for you and then give you feedback, results Summaries. Like, I feel like that's the strength for like the regular, like someone like my mother. Right. Yeah. And so Kevin was talking about dumping all of his analytics in there. And so I started doing that last week with my client because I was like, it's just a lot to go through. Right. And like, immediately I was like, this is so easy. Right. What was probably a two to three hour job. I, you know, had not everything I needed, but like a pretty good start in under 30 minutes. Right. Of then, like, where I could drill down and start, you know, really focusing my attention. But I feel like for the regular user who's, like, nervous about it, like, that's the use case for. For those people today.
- [12:22]
A
So Vidiq actually does this. They have this AI coach, and so I use it all the time because it already has all the data and everything.
- [12:29]
B
Yeah.
- [12:29]
A
But with the latest Gemini, you can actually upload your video to Gemini and it will critique your video.
- [12:35]
B
Oh, I didn't know that I need to get on Gemini. That's my problem.
- [12:39]
A
Yeah. I haven't tried. I mean, this is all Gemini 3 stuff.
- [12:43]
B
Yeah.
- [12:43]
A
And so I suspect actually behind the scenes now, like when you upload a video to YouTube, they run it through whatever.
- [12:50]
B
Yeah.
- [12:51]
A
And they can tell you right away. It knows right away how much to show your video based on how the video is structured, the scripts, your facial expressions, intonations and everything.
- [13:01]
B
Yeah.
- [13:02]
A
So maybe it makes. I. It's on my list to try this for my next video.
- [13:06]
B
Yeah.
- [13:07]
A
But I'm going to upload the finished product to Gemini, ask for its feedback, and maybe refilm certain parts that it doesn't think is good.
- [13:14]
B
Yeah.
- [13:15]
A
And since it's all connected, like, the reason why Gemini is so good is it has all the YouTube data also, which is. Which is better, in my opinion, than Reddit data. I don't know, maybe it shouldn't. Maybe I shouldn't be, but.
- [13:27]
B
Yeah.
- [13:28]
A
What's funny is I just got back from an event where one of the topics, like one of the talks was gaming Reddit. Right.
- [13:37]
B
That's not surprising.
- [13:38]
A
All sorts of people are gaming Reddit right now. In fact, they formed a little mastermind group on Reddit in WhatsApp that I'm a part of, where we're like, upvoting everyone's posts to get to a minimum karma rating so you can start spamming Reddit with stuff. So I don't trust Reddit at all.
- [13:57]
B
No, no. Yeah, no, I. Yeah, I. Well, anyway. Yeah, that's the whole. Well, that, that was, that all has come out of, you know, when search changed. Right. And all of a sudden Reddit was the number one search result for every single question you ever had. And I was like, I don't want Reddit information for a colonoscopy. Right. Like, there's just, I don't know, I don't like Reddit. I know a lot of people love it and use it, but I don't know, for me, like, that's not a source of information for me at all.
- [14:29]
A
I mean, for a While all the AIs were pulling the majority of stuff from Reddit. I think that's toned down in like the last couple months.
- [14:36]
B
Yeah.
- [14:36]
A
And we, I think I mentioned this briefly in the last episode, but China is passing a law where in order to talk about the law, health or finance, you actually have to have a degree in that subject before they will allow you to post about that subject.
- [14:51]
B
I told you this before, I'm not.
- [14:53]
A
Opposed to, I am not opposed to at all because I looked at my TikTok feed. I. I doom scrolled a little bit this morning.
- [15:00]
B
Ye.
- [15:01]
A
And I want to say 40% was AI.
- [15:05]
B
It's funny because that is not my feed at all.
- [15:07]
A
That's not your feed. Okay. Are you sure? Like, I'm just talking about like stills where it's like a robot. Like, I mean the robots are better now, but someone narrating a bunch of screencast stuff, you don't, you don't get that? Okay.
- [15:22]
B
No.
- [15:22]
A
Well, I guess that hasn't reached the gossip scene yet, huh?
- [15:25]
B
I am most of my. So I was actually surprised that I didn't see more of it because as you know, and I think I mentioned this in the last podcast. Podcast, my son just launched a tick tock channel that's all AI generated content. And so I watch every single one of his videos. I like them, I share them. Right. So I was actually surprised that like I'm not seeing more of it because of my interaction with his channel. But. And I've. What's funny is I haven't seen as much AI, but I have seen in the same content pillar, like the same topics. Like I get some of those videos now, but my TikTok is mainly travel and DIY, so that's pretty much which are both. Now sometimes travel will be slightly AI generated. Like you're like, that's probably some AI, but most of it's people talking about like the top five places they ate or you know, things like that. It's not really lend us it doesn't really lend itself to AI as, as much as, I mean you could absolutely make that stuff with AI for sure.
- [16:23]
A
Maybe it's because a lot of minds are sports, so I get a lot of warriors and niner stuff.
- [16:28]
B
Yeah.
- [16:28]
A
And it's basically like screenshot or, you know, video of the actual game with like an AI narrating what's going on. Yeah. Or doing a recap. Maybe that's why I'm seeing it so much.
- [16:39]
B
Do you think we're going to change our opinion? Because I, I know that you and I in all of our webinars and in the course we talk to people about if they're going to start creating video content. You know, having your face aligned with it is better than just creating this anonymous type channel. Do you think we're gonna have a shift over time or are you think we're gonna stick with that?
- [17:01]
A
Okay, so at this event I met a guy who has like an insane number of AI channels and supposedly he's doing like a hundred thousand dollars a month just pumping out AI videos for these channels. Push button basically. So if that gets around. And I don't know if this guy sells a class or whatnot, but I have seen classes on this. Yeah, everyone's chasing the quickbook. Kind of reminds me of drop shipping back in the day.
- [17:33]
B
Yes.
- [17:34]
A
And if everyone just starts pushing all this AI stuff, then it's going to get. I mean, I think it's already crazy. I don't, I don't know the stats. Unfortunately I didn't come prepared with stats today. But I'm going to want to see human. I already want to see human. I've actually started marking a lot of these videos as spam, actually.
- [17:53]
B
Really?
- [17:53]
A
In my TikTok. Yeah. Like if I see like a garble of characters as the username that clearly indicates that it's like one of these mass accounts that they're just blasting random stuff. I'll report it as misleading or spam.
- [18:05]
B
Interesting.
- [18:06]
A
Yeah. Yeah. I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store. I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out. It contains both video and text based tutorials that go over the entire process of finding products to sell, all the way to getting your first sales online. Now this course is free and can be obtained@mywifequitterjob.com free. Just sign up right there on the front page via email and I'll send you the course right away. Once again, that's mywifequitterjob.com free. Now back to the show.
- [18:48]
B
I, I think watching my son's channel blow up so quickly, I feel like if you have an angle, right? If you have something clever, and I think this has always been true, and it will always be true if you create content around that clever idea, whether it's you AI, you know, it's. It's the content that you're creating. You can do it any way you want, right? But you have to have that, like, million dollar idea. You have to have something that no one else is doing or no one else is taking that spin on it. I think the problem with a lot of the AI content, and I don't see as much as you do, is that it's, it's just like regurgitation of other things. There's no, like, there's no angle or interest to it. It's just, just, you know, I've seen your son's stuff.
- [19:35]
A
He actually creates the scripts and he comes up with the idea. What I'm talking about right now is where AI writes the script.
- [19:42]
B
Yeah.
- [19:42]
A
And then pumps out the video to go along with it. And it's so obvious now because I've used chat, GPT and Claude so much. Like, I can tell whether it's AI written just by the way it's like, yeah, yes.
- [19:53]
B
And it's fact. It's so funny because I, for type A, a lot of. We generate a lot of scripts through chat with modification, right? But on the last bunch of scripts, I noticed, like, when we were doing the bulk recording on like, Video six or something, I was like, ooh, we've said those couple words a lot. Like, you know, because chat has its favorite, like, sayings and words, and it. I didn't notice it, like, when I was going through it, but then, you know, you know, when we were recording and like, boom, boom, boom, boom. I was like, oh, yeah, we need to change these couple words out. Like, we need to remove them from our scripts. Because it felt very much like it's just the patterns.
- [20:33]
A
It'll say like, not this, not that, but this. And it's. Yeah, yeah.
- [20:40]
B
So what's funny is my son.
- [20:44]
Which, like, of all my kids, if you would have said he was the one doing this, I would have been like, no, he won't, because he's a manager at a restaurant. He doesn't have, like, a lot of Free time. He does it all. Like he'll be working the grill and he will have an idea and he will literally talk to, text it into, chat, have it do all the prompts to go to Sora too. Like he's got a whole workflow that he can do from his phone, like while he's flipping burgers, which is crazy. Like, I mean, that's the benefit of being young. Like you still have the energy to have those ideas.
- [21:18]
A
So there's two people I talked to at this event who are coming up with tools that allow you to. Because. So right now the tools are a little hard to use because they'll only produce like an eight second clip and you often have to splice everything together. There's two people that I talked to that already are coming out with tools that kind of do this for you.
- [21:36]
B
Ooh.
- [21:37]
A
Their angle is mainly for meta ads and. Yeah, so meta ads. But I mean, that's going to bleed into all the short form videos and everything. And I agree, if the thing is entertaining, it's going to work.
- [21:50]
B
Yeah.
- [21:51]
A
So maybe AI gets really good at coming up with stuff that's entertaining. Who knows? Yeah.
- [21:57]
B
Yeah.
- [21:57]
A
I know in the. In music land, it's picked up. So I. I think last week I saw like an AI band. Got like 20 million downloads and reached the top of the charts or something like that.
- [22:09]
B
Wow.
- [22:11]
A
And.
- [22:13]
This acquaintance of mine sent me his AI playlist on Spotify with stuff that he generated for himself to listen to. It's the type of music he likes. And so he made his own tunes with AI that he could personally enjoy. And he showed me. I'm like, wow, this is pretty good. Like, I would not be able to tell it was not a human singing this. Yeah, yeah.
- [22:38]
B
I mean, I don't know.
- [22:42]
A
So music, like, for me at least, like, I just want to listen to something that's good. Just like I just want to watch something that's good. Music is an easier problem to solve, I think.
- [22:52]
B
Yeah.
- [22:53]
A
So if it puts out good music that I just want to listen to while I work or whatnot, I wouldn't care whether it's human or AI.
- [23:02]
B
Yeah, I agree. But isn't that. It's weird. Like, I don't know, it kind of reminds me back when, I don't know, this is probably the 80s when, you know, music was definitely like, it was a band and drums and like guitars. And then all of a sudden all the synthesizer music came out. Right. And the drums were like electric drums as opposed to like regular. I don't know if they're called regular drums, whatever. And people, like, really had a backlash against some of that. Right. Because it was like, well, that's not like it's all done on one synthesizer. Right. You can do the whole song and you can make the horn sound and you could make this. And people were like. And. And now it's like, very common. Like, you know.
- [23:42]
A
Yeah.
- [23:42]
B
And. But I don't know. I watched a. It was actually on Tick Tock. I watched a clip of Charlie Puth on Jimmy Fallon and he had Jimmy Fallon sing this, like Little Diddy, right? And then he turned it into, like, this full song with, like, drums and.
- [23:58]
A
Oh, yeah. I love it when they do that.
- [23:59]
B
Yes. And it's like, so cool. And I'm like, I don't know. I think it's fun and cool and if you like the music, then who cares how. How it was generated? But anyway, I don't know. It's tough.
- [24:12]
A
It's like when I go to an Erasure concert and I was thinking about, this thing's gonna be Erasure, but one guy runs the synthesizer and his name is Vince. All he literally does is stand there and hit buttons.
- [24:24]
B
Yes.
- [24:25]
A
The whole time. While Andy does all the singing and everything.
- [24:28]
B
Yes. So anyway. But yeah, so that's. It'll be interesting to see. Like, we're so new into AI, but yet it feels like it's come so far. But, like, where's it going to be at the end of next year? Right? What are we going to be talking about? It's crazy.
- [24:45]
A
So. So you wouldn't care, like, if you were telling Chat GPT something really sensitive about your skin or some health issue that you had, and then all of a sudden you started getting ads and links to products. You wouldn't care?
- [24:58]
B
No.
- [25:00]
A
Okay.
- [25:00]
B
I would care if Chat made a website and was like, here's all Tony's medical.
- [25:06]
Where's that rash? Like, you know, like that. Yeah, I. I prefer, like, I prefer personalization. Like, actually, it's kind of funny. So one of my clients sent me this website and she's like, get on their email list. It's so amazing, right? And it was a baby brand. And so I was like, well, I don't need any baby stuff. And so they had a spin it to win it wheel, which I was kind of like, wow, these things still work, huh? Like, we've been talking about Spin it to win it for how many years?
- [25:36]
A
7% opt in.
- [25:37]
B
Yeah.
- [25:38]
A
On my site.
- [25:39]
B
Yeah. It's. I mean, it's just so funny. You're like, this thing will never die. So I spin the wheel.
- [25:45]
And of course my client doesn't, I don't think fully understands how some of the technology of this works. And she's like. And I was like, yeah, you can set the wheel to whatever you want. Like everyone you, you people, you can give whatever coupons away you to want want. Like this is not randomized, right? And so I spin the wheel and then in order to collect the coupon.
- [26:06]
I had to put like the age of my baby, right? Was I pregnant? Did I have a newborn? Right? There were like four options, which makes sense for this is actually really good for a baby brand, right? Because then you know like what you're dealing with. And then there was like a next thing like, oh wait, before you can get your coupon, we need, we need to have your phone number. And I was like, this is annoying, right? Because like, and I know you do it too, but there wasn't an option to drop off of sms. Like you had to do both to get the coupon. And I was like, okay, fine, do that too. I feel like with certain brands that would, you would lead to a huge drop, right?
- [26:42]
A
Sure.
- [26:42]
B
Not Everybody.
- [26:43]
A
It's about 50% for me. Like if they opt in the email, 50% give their phone number, right?
- [26:50]
B
So then you know, you finally get your coupon and it comes in an email. And the crazy part was my client was convinced that the email was personalized to her, right? Like because she put that she was shopping for, you know, whatever, I think newborn, whatever. And she got an email with newborn. Well, I put that I had like a three to four year old, right? Because I don't have any of those ages. But I was like, you don't look.
- [27:14]
A
Like you're like is there a slot for 30 year old on there?
- [27:16]
B
Yeah. Where's the 30 year old gift gift guide? Anyway, I got the same email that she did and I was like wasted opportunity, right? Because they're using Klaviyo and I'm sure some other email tools like Omnisend probably does this as well. But like as soon as I hit that like box of like I have a three to four year old, it should have tagged me in Klaviyo as like someone with a three to four year old. And they should have sent me a different email. They shouldn't have sent me like swaddly blankets. They shouldn't, they should have sent me toddler stuff, right? So but I was like, this is such a good example of like personalization missing the mark just so ever so slightly. It's like you're collecting this data about me, but you're not doing anything with it. Right. You're not like executing on the data. Because if you would have sent me something, obviously not me, but like if you would have sent me something in that age bracket, the chances of me buying are like so much higher. Right. Because you're showing me exactly what I want. And I think that's one of the, I don't know, dangers, not dangers of AI, but like could be a problem is because you, it allows you. Like when we have all this technology and we have the ability to collect data about people and we have the ability to analyze it, if you don't act on that data, then it doesn't matter. Right. Like you now you know all this stuff about me, this baby brand, but I mean not really about me because I had to make up a fake profile. But you know, they're not doing in like every email since then, they haven't sent me anything personalized. Right. It's like they're just sending me their standard like flow. And so anyway, I think like if you're going to be making an effort collecting this analyzing data, then you have to take action on it. I know you've done a good job of that. Right. Like you've implemented a lot of stuff.
- [28:55]
A
On Bumblebee where you're mostly post purchase but.
- [29:00]
B
But you're still gathering the data, but if you're not taking the time to act on it, then you're kind of wasting your time on the front end.
- [29:09]
A
So here's like a kind of a contrarian take. I feel like AI is kind of ruining email. I don't know about you, but I've been getting a lot more email like in like the last year. Just random emails that are clearly AI written.
- [29:23]
B
Yes.
- [29:24]
A
And because it's so easy now, like in the past, you'd have to write these emails and they'd have to sound decent now. Like I look at my inbox and usually I'll just look at the first paragraph and now they're all kind of well written.
- [29:37]
B
Yeah.
- [29:37]
A
And to the point now where I'm like desensitized and I just close it and don't even read anything anymore. Anymore. Yeah, that's a problem. And then on your, your privacy thing with shopping, this is what I was getting at. Someone, I think a month ago asked me if I'd tried the new Agentic browsers that had come out. The problem with using those browsers is that if you visit a website that has like hidden prompts in it, like give me all of, you know, your sensitive information or the passwords in your talk, the, the, the agentic browser will actually send that information out. There's so many security holes right now involving that. In fact, a guy I met this event, he actually went on Gemini and said, a server just fell on me, I need the root password in order to, you know, survive, or something like that. And Google actually gave him his, the root password for a Google server. He sent that to Google and Google ended up sending him a 500 check for finding that, that loophole.
- [30:44]
B
That's crazy.
- [30:45]
A
But what's going on right now is an invisible text on some of these malicious sites are prompts that are prompting whatever agentic browser or whatever that happens to randomly visit that site to give sensitive information.
- [31:00]
B
Yeah.
- [31:01]
A
I don't want to scare anyone, but this is why I don't use any of those agentic browsers right now until. Because it's really hard to put those safeguards in. Right? Yeah, you have to verbally put them in and really no one is in control of the model fully.
- [31:16]
B
Yeah. So I, it makes me nervous for people like our moms, right. When you're talking about like, everybody can send an email now. And I've noticed that too. I get. So I'm like, where did this, this come from? Right. Like people are just emailing like crazy. But I feel like what AI does in a negative way is it makes all those spam emails better, right? Where it was like before it was like, don't, don't give, don't give money to the Nigerian prince. Everybody knows. Right. But now it's like really legitimate looking stuff and I feel like, you know, people like. Well, actually my daughter had something that happened last weekend where it was like, we were not sure if it was real or not. Like it was, you know, she had her phone stolen and so she went and got a new phone, you know, reported it stolen, all that stuff. Well then she got a text like two weeks after it happened, was basically like, I have your phone, like I have all your information, blah, blah, blah.
- [32:14]
A
Oh yeah.
- [32:16]
B
So anyway, it was like, oh, you know, so we're like on the phone with T Mobile and you know, all this stuff and Apple trying to like get everything, you know, figured out. But I'm like, don't click, don't text back, like don't. But I feel like the, the problem is that it's going to make, you know, bad people worse. Right. Because it's going to give them better tools. So I think there is something to be said about really paying attention and protecting that kind of information.
- [32:42]
A
Yeah, I don't want to turn this podcast negative. These are just things that I've been thinking about lately with everything that's been happening and the fact that I think AI is not really doing a good job of telling a positive story to the general public. I'm super excited about it. You're super excited about it. Anyone who's in business that I hang out with super is super excited about it. But I think like the general public, and maybe correct me if I'm wrong, if you guys are listening to this, are kind of anti AI.
- [33:11]
In nature.
- [33:12]
B
So I, I rarely hear outside of people my kids age. Right. So like the 18 to 25, let's just say that age group I feel like is in a different bucket. But like outside of that, I don't hear a lot of positive about AI outside of our circles of friends.
- [33:30]
A
Yeah, I don't know. I. I just gave a lesson relatively recently about Google's vibe coding platform, like making image apps and images that you can just then animate and turn it into a video. In fact, my last YouTube video actually had an animated image of. So my last YouTube video, which actually really took off, was how Sheen and Timu got destroyed in. In Europe by France. Right. And I found this still image. So what they did is they stormed in and started opening all the Shein packages, I guess. You know what Shein is, right? Like the fast fashion brand.
- [34:06]
B
Yes. My girls love it. Yeah.
- [34:08]
A
But all I had was a still image of the whole process where they were opening packages. So I said, animate this.
- [34:15]
B
Yeah.
- [34:16]
A
And make it look like. And it did such a good job. It looked real, actually. And so I included in the video. It's just crazy what you can fabricate now.
- [34:26]
B
But here's the thing, like, I think there's a difference between. And maybe this is where I'm just completely brainwashed because one of the things that I wanted to try was, you know, one of my clients sells homeschool curriculum. We have a lot of still photos of kids, like from like top down, so you don't see their face, but they're like writing in one of the books. Right. Or they're working on a handwriting thing. And I was like, wouldn't it be nice to just get like an 8 second animation of that? Right. To use in B roll and things like that? Because it's more interesting than just the photo. And kind of the same Thing. Whereas you already had a photo of the people with the packages you just didn't have any action involved with. Right, right. It almost reminds me of like my girls do this all the time where they take everything in live photo on the iPhone and they turn it all into video. Right. Because they have actual video, you know, from the live photo. So to me, like that is, I don't want to say it's like an acceptable way, but like, I feel like it's different than like you literally like create me a five year old child who's sitting at a desk. Like so you're basically creating something out of nothing versus creating something out of source. I don't know. To me there's a difference in that. I don't know if it matters, but I don't know.
- [35:38]
A
I think it's all.
- [35:40]
B
Yeah.
- [35:40]
A
I mean, to put together an advertisement. So one of the big things at this, once again, the event that I went to are what I call like fake testimonials. Like you just have someone hold your product.
- [35:53]
B
Yes.
- [35:54]
A
You write the script and it looks amazing. Actually there was this one ad that I saw and it was, it was for something random. It was for some energy drink or something. But it was this guy on a jet ski going crazy and having the time of his life drinking this energy drink.
- [36:12]
B
Yeah.
- [36:14]
A
And is that acceptable? I don't know.
- [36:17]
B
Yeah.
- [36:18]
A
Because it's clear in that case, I guess that it was. Well, no, it wasn't that obvious actually that it was AI I.
- [36:24]
B
So I think where the problem comes is if you are just faking reviews. Right. Like. Like I feel like putting a person with a review that's already been left. I don't know. It is manipulative. Right. Because if I see someone saying something, it holds more weight than if I read it. Right. Like if I talk to you and you're like, oh, I went to that hotel in Vegas, it was terrible, it was dirty, blah, blah, blah. That holds more weight than like me just reading it on TripAdvisor. Right. Because it seems more genuine. So are you. I don't see. I don't know.
- [37:01]
A
I mean, half the ads that we watch are all fixed anyway. Like all the ugc, there's firms where you just literally hand a script over and they have an actor or whatever read it. Right.
- [37:11]
B
Yeah.
- [37:13]
A
So I, I don't know. Is this any different because the human is AI generated? I. I don't know. But that's coming because there's all these tools out there that are doing it. Push button, like right. Now you can do it. Like, I. I actually have a flow, which I was going to present to the class on. On how to do this.
- [37:33]
Like, just the process, but it takes like a good 40 minutes. 30, 40 minutes to put it together. And it requires multiple tools, you know, like, I have to have. Well, I've been piecing them together using Camtasia, but, you know, whatever. Video tool.
- [37:47]
B
Yeah.
- [37:47]
A
And it never comes out the right way that you want in the beginning, so it requires iterations and whatnot. Yeah. But just imagine a push button tool that allows you to do that.
- [37:56]
B
Well, it's interesting because we talked on the last our Black Friday podcast about live selling. Right. And so we did the live selling last week and it made me think about our friend Ming. I don't know if she told you this, but she was telling me at seller summit that there are avatars in. In Asia. Right. I think it's mostly China. Well, they'll be live for like 24 hours on tick tock selling. And it's all AI.
- [38:24]
A
Yep.
- [38:25]
B
Right. They're not real people, but they seem real. Right. Like, I don't know. So to me, it's like some of that stuff is. It's already happening. And do people. Does the regular person know that this is AI? Probably not. I don't know. I mean, I think it has. I think sometimes it has to say something on. On video too, but.
- [38:44]
I don't know, I feel like it's already happening.
- [38:46]
A
Yeah. There was that big news story. The guy made $7 million in like 11 hours straight or so. I can't remember. But yeah, that AI avatar was trained on all these gest and. And everything. So it looked real and it responded back to the audience kind of like, you know, when Tiffany goes live, she interacts with the audience and everything. The AI was interacting with the audience as well.
- [39:08]
B
Yeah. So you say Tiffany's not replaceable, but is she right? I mean, hard. It's hard to say with Tiffany. Tiffany's probably not replaceable.
- [39:16]
A
She's probably not replaceable, but, you know, an AI avatar might be able to do.
- [39:21]
B
Yeah.
- [39:21]
A
You know, a comparable job.
- [39:24]
B
Yeah.
- [39:24]
A
Right. And be funny about it.
- [39:26]
B
Yeah. So what is your, like, moving into 2026? Like, what are you most excited about to try use, you know, develop with AI?
- [39:38]
A
So for me, it's mainly just about optimizing my existing workflow.
- [39:42]
B
Yeah.
- [39:43]
A
You know, I actually just canceled my 11 Labs membership, so. 11 what? My dream actually was to just put together a podcast script and have 11 labs narrate it in My voice and then just auto publish.
- [40:00]
B
Yeah.
- [40:02]
A
And you know, I used to do solo episodes and that was my dream, to just literally put my YouTube modified YouTube scripts onto my podcast. But it never sounded, at least to me like when I had someone in the class listen to it or I published a discord. There's like, oh, wow. I can't tell the difference.
- [40:25]
B
Yeah.
- [40:26]
A
But I can tell the difference. So I scrapped that idea.
- [40:29]
B
Okay. I don't know if I like that idea or not.
- [40:32]
A
Well, the other one was for short form, just have a talking head avatar and me just put together the script. I actually spent a weekend trying to get that to work.
- [40:43]
B
Yeah.
- [40:43]
A
But the only way I could get it to work was if I just spoke really deadpan in, in like the training video. And then the videos would come out like that too. It sounded just like me, but it was, there was, there was no like spirit to it. So I can. That idea.
- [41:03]
B
That's not very engaging.
- [41:05]
A
No, it's not. And if you try to be engaging, like it screws up like the gestures or it'll, it'll like act really happy when you're, when you're trying to say something really negative.
- [41:13]
B
Yes.
- [41:14]
A
You.
- [41:14]
B
I mean, yeah.
- [41:16]
A
So that actually was my dream. It's kind of like a, a half assed way of doing it. Like it's not completely auto generated. I'm writing the script, I'm just not the one filming.
- [41:25]
B
But was it, was it an avatar of yourself? So.
- [41:28]
A
Yeah, of course. Yeah, it was an avatar myself. I trained it. I used 11 laps wildly.
- [41:33]
B
And like, it's not.
- [41:35]
A
Well, they recommend that you don't gesture at all, actually when you're training it. But it still doesn't get the intonations correct. Like depending on what you're talking about. That's the problem.
- [41:45]
B
Yeah.
- [41:47]
A
And then the voice was correct because it was using 11 labs. And I just pieced everything together. And if it worked, I'd be able to just upload an entire transcript of like 50 videos and I would come the video. Right. Without me having to film it.
- [42:02]
B
Yeah. But does, I mean, I, I wonder, is that really a time saver you're spending all this time? I mean, I guess once.
- [42:08]
A
Oh, it's a huge time saver.
- [42:09]
B
Yes. Okay. Just the initial part is the investment.
- [42:12]
A
It takes out a whole step of, of the filming part. Right? Yeah. Yeah. I don't know. I. What am I excited? I don't know if I'm that excited for next year with the AI stuff. Like. No, I think what I'm Excited, actually, is pumping out ad creatives really quickly. Yeah, I think it'll help on the E comm side. On the creator side. I'm just kind of conflicted. Right. Like, I hate getting the AI stuff in my feed right now because maybe it's because most of it's bad, I don't know. Or I can tell that it was written by AI even if it's like a human narrating it. Actually I can tell if it's written by AI that turns me off. So I'm just going to go with my gut and focus on me actually creating the content at this point. Whereas for ads and creatives and like that I'm going to heavily use AI to automate everything. What about you?
- [43:04]
B
Yeah, I think I'm. I would really like to get more into Vibe coding next year and just. But I would say that's like for fun. I don't necessarily think it's. I mean, I don't think it's a hobby, but I would like to.
- [43:19]
Just get more, I don't know, more familiar, gain more knowledge. Because I've seen what little I know can do and I feel like, I feel like. And we've talked about this a lot, it sort of levels the playing field between me and you.
- [43:35]
A
Oh yeah, for sure.
- [43:36]
B
You know, like, and obviously I do not have your technology background, but I feel like the, the gap is getting narrower, right. And so, and the more I, the more time I spend. It's kind of like I used to want one of my. This is like a weird thing. One of my like goals was to go back to college and take a course in Excel, right? In Excel, yes. And learn how to use Excel. Because I don't know, like, I don't know how to build pivot tables. I don't know how to use Excel. Right. Like, or I use Google Sheets, but basically same concept, right? And I was like, if I could learn how to, to use Excel like a pro, this would be like a game changer for me as far as like time management, right. Because I spend far too much time on ChatGPT asking how to write a, create a formula, right. And how to do this. And over the past year I've been building all of my spreadsheets in chat, right? And I've, and I've been having it show me every step like so every single thing is like, show me the, show me the formula. Do not never create a spreadsheet that's pre populated, right? With, with like the data. I want everything. Formulas, which is tricky with Google sheets, because Chat likes to spill it out in Excel. That's how they, like.
- [44:46]
A
Actually, that's all kind of built into Gemini now.
- [44:49]
B
Yes, it is. Which is one other reason why I want to get on it. But I have, like, now I find myself, like, I was working yesterday in a Google sheet and I literally just knew the formulas, right? Like, because I've been, like, for a year, I've been doing this and, like, training myself. So to me, it's like, I feel like with the vibe coding, it will be the same outcome. Right. The more time I spend and having, you know, it teach me, the more. The more. The easier it will be for me to just, like, create something without having to, like, have a cheat code for it. So. And there's just so many, like, little things that you can do that make your life easier. So that's kind of what I'm most excited about. I am really, like, watching my son build all these, like, animations and stuff. It's been really cool to like, see his whole process. And so there is a part of me that, like, finds that whole thing. And watching, like, I also watch Dana Michelle do a lot of stuff.
- [45:41]
A
Yeah.
- [45:41]
B
Between the two of them, like, I think that's really fun. Unfortunately, like, I'm probably never going to be a video editor, right? Like, it's. I'm like, I'm just never going to do that. So to me, it's like, do I. Do I spend time on this? Probably not. Because that would be like a total hobby. Like, that would be like, oh, I'm not going to doom scroll TikTok. I'm going to, you know, mess with Sora too. Mess with Nano Banana kind of thing. But I find that stuff fascinating.
- [46:07]
A
I had Sabrina Romanov on the podcast. I don't think it's been published yet as of this review recording. But we were talking about. Because she has this video where she says, like, you can vibe code. Like, I vibe coded this blotato, essentially.
- [46:20]
B
Yeah.
- [46:20]
A
And I was like, really? Like, for something as complicated as blotato, you know, you have to actually know what's going on behind the scenes. And she was like, oh, yeah, I. I just five coded the mvp. But once I started selling it, like, I ripped out all that code and everything. So I think for now, like, even now. So I'm. I'm redoing our, like, financial. Financial accounting, like, with Bumblebee, right. Like, I had to think about, like, all the database structures, how I was going to organize all the data and everything, and ChatGPT I, I was using ChatGPT to help, but I couldn't have it just like code that entire thing for me, otherwise it would just be a disaster. So I think for anything complex, you still need to kind of know what you're doing. Anything that's, you know, visual, like, you just need a quick proof of concept and whatnot. I think that is entire. Because she gave a whole bunch of examples of Vibe coded apps that were making money.
- [47:18]
B
Yeah.
- [47:19]
A
Like, for example, I think one kid.
- [47:22]
Made like an entire database of hair salons or something like that. I can't remember. Something like that. Right?
- [47:29]
B
Yeah.
- [47:30]
A
That people started using and paying for before. Yeah. So, you know, apps like that, entirely Vibe codable. But.
- [47:37]
B
Well, the other thing I think too is that I feel like just based on, you know, even what Sabrina's saying, I think a lot of people will say that AI is making you dumber. Right. Because it's giving you all the answers. Like, I've heard people say that, like, it's just gonna dumb down a whole generation of people. And that's very possible. Right. But to me, like, I feel like I'm learning so much. Like, I was doing something similar to you with the financials. I was trying to evaluate an order, quantity, sell through, rate, like, but like, and so I was dumping all the data into chat GPT to have it create like a bunch of different scenarios. But like, I realized like very quickly that if I was giving Chat GPT like bad information or like poor directions, it was spitting out stuff I didn't care about. Right. And so for me, it made me think through the entire process of like, what are all the components that I need to think about when I'm doing this math equation basically to get to the answer that I need. Right. So to me, it makes me stop and think a lot harder about things because also I hate, I hate waiting for chat to figure stuff out. And if you give it a bad piece of information, then you're waiting for like three minutes.
- [48:47]
A
I know, because it types of book. Yeah.
- [48:49]
B
Yes, yes. So it's like my own, like, you know, impatience is like helping me become better. Although I did see something, and this could have been fake, but I saw it on, on social media that like there's now one of the, one of the.
- [49:05]
Tools, like you can watch Tick Tocks or something in the side or Instagram on the side while you, while it figures it out. I'm like, that's deadly. I'll never get off my computer if that's the case.
- [49:15]
A
I, I know for me, like whenever I code now, like I, I have to worry less about actually writing the code than I do thinking about like the structures and how everything's gonna work. So I don't think people are gonna get dumber unless you're just kind of blindly using things. Yeah, but I, I, it's been good for me because I don't have to worry about the syntax or anything.
- [49:37]
B
Yeah, yeah, I, I mean I think obviously it's not going anywhere. I think if you are, I think if, especially if you are in our world of online, you know, this is definitely something that you need to be experimenting with. I think it's a, it will be revolutionary for your business, especially with like time management and things like that. But even as like just a regular user, I think you should start playing around with it because I don't think it's going to go anywhere and so might as well accept it.
- [50:09]
A
Hope you enjoyed this episode. If you're listening to this right now and anti AI, just give it a try. If my 80 year old mom is using it, there is literally no excuse. For more information and resources, go over to mywifequitterjob.com episode618 and once again, tickets to Seller Summit 2026 are now on sale over@sellersummit.com if you want to hang out in person in a small intimate setting, develop real relationships with like minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.