
In this episode, my good friend Jeff Rose talk about how he built a $40K a month business doing something most people do every single day without ever getting paid for it. We walk through exactly how posting on Facebook became a full time income and ho...
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A
Welcome back to the podcast, the show where I cover all the latest strategies and current events related to E commerce and online business. In this episode, my good friend Jeff Rose and I talk about how he built a $40,000 a month business doing something most people do every single day without ever getting paid for it. We walked through exactly how posting on Facebook became a full time income and how you can get started even if you have no experience and no following. If you've ever wondered whether you can actually get paid to be on social media, this episode is going to open your eyes. But before we begin, I want to let you know that tickets for Seller Summit 2026 are now on sale over@sellersummit.com and if you sell physical products online, this is the event that you should be at. Unlike most events that are filled with high level fluff and inspirational stories, Seller Summit is all about tactical, step by step strategies you can actually use in your business right away. Every speaker I invite is in the trenches. People who are running their own e commerce stores, managing inventory, dealing with suppliers and scaling real businesses. No corporate execs and no consultants. Also, I hate large events so I intentionally keep it small and intimate. We cap attendance at around 200 people so you can actually have real conversations and connect with everyone in the room. We've sold out every single year for the past nine years and I expect this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, Florida and if you're doing over 250k or $1 million in revenue, we also offer a private mastermind for high level sellers. Right now tickets are the cheapest they're ever going to be, so if you want in, go over to sellersummit.com and grab your ticket. Now onto the show. Welcome to the My Wife Quarterjob podcast. Today I am thrilled to have my good friend Jeff Rose back on the show and if you do not remember him, he is the founder of Good Financial Sense and probably one of the earliest personal finance bloggers to turn content into a seven figure business. I spent over a decade decade as a certified financial planner, built a massive blog back a decade ago I want to say and eventually walked away from his wealth management firm when his online business was kicking buck and making way more than what he was doing with his practice. Now on paper he did everything right and then the Internet changed. AI happened. It happened to me too. And the business that he thought was gonna go forever all of a sudden stop working. Similar to my wife quitterjob.com. but Jeff's superpower is his ability to adapt. And I want to say this last couple years, he discovered Facebook monetization. And we're not talking about like long form videos here. We're talking about just posts. And what started out as an experiment now makes him tens of thousands of dollars per month, reaching hundreds of millions of views while just spending a couple hours a day creating very simple content. And I'm very curious. Today Jeff is going to teach us how he does it. What's up, man? Good to have you.
B
What is going on?
A
So catch us up real quick.
B
You just, you just brought up some stuff about AI and SEO and just brought up a lot of PTSD last.
A
Yeah, well, I have it too. I have it too. I spent like, man, I spent like 15 years on that blog, hard work writing the posts and everything. And then one technology comes out and it just goes down the drain.
B
Yeah, that forever. Business dried up pretty quick.
A
Yeah, but we've got other stuff going on. I mean, I've got YouTube, you've got this Facebook thing and, and catch us up. What's. What's been going on because we haven't chatted in, I want to say, a couple years. We used to see each other like every. Every year, at least minimum. And then, you know, we'd be. We were in the same mastermind group and that sort of thing. What's been going on?
B
Yeah, no, I mean on the business front, man, like you just said, the. The blog just got decimated and tried several different things to try to revive it. You know, just updating content. Content strategy. I went on a, I guess called a marketing spree, but basically like using quoted to get Jeff Rose good financial sense in the media. I forgot the number, but I think it was one month I was able to get quoted like, I'm gonna make up a number here. It was 100 or 200 times or something.
A
Wow.
B
Something ridiculous. I mean, I went all in thinking like, okay, what can I do to get good financial sense relevant in the search? And basically, long story short, everything that I did did not work. It just flopped. I'm like, gosh, like this thing is just done. And it's funny because I still have monetization on the blog. I think it was last month. You know, this is a website that used to make several hundred thousand dollars a month. I think last month made me $180.
A
No, you're talking about just like display ads.
B
Display ads? Yeah. Passive income, baby.
A
I turned that off a long time ago. Oh.
B
So, yeah, Man. So that just began this journey of like, man, what am I gonna do now? You know, I was a financial planner for 16 years. Like you said, sold that business, had the blog, you know, gratefully sold a minority stake. So he was able to take that and invest it. So, you know, there was investments, there were savings that were there. But, you know, I'm in my mid-40s. I'm like, I'm not done yet. You know, what am I going to do? And started doing. Trying to grow, like a coaching business. Like a specifically growing a business, coaching. Trying to find entrepreneurs that are making like 250 plus, but just struggling finding purpose, something that I could relate to a lot. And so I'm growing that. We're trying to grow that. And then posting on Facebook, not really for anything. I actually was growing. My wife, she started a Instagram business trying to teach businesses how to grow an Instagram. And I'm like, I really have nothing else going on, so maybe I'll use Instagram to grow my coaching business or something. I don't know. So I just start posting over there. Doing one or two reels per day with really no clear strategy. Right? Like, there's no. I mean, it's just I'm posting to post. As I'm doing that, you know, it asks me like, oh, do you want to cross post over to Facebook? Which Instagram is Jeff Rose. So more of like a personal but not branded. A good financial sense. But then I have my good financial sense Facebook page sync to it or linked to it. So I'm like, do you want to cross post to Facebook? I'm like, okay, sure, why not? I've already created might as well. And once again, no clear strategy. And then after doing that for a while, I had one reel that did okay on Instagram, but it got like several hundred thousand views on Facebook.
A
Wow.
B
And. But because I was using copyrighted music, I didn't make any money from it. But still I'm like, that's. That's funny. Like, I'm not even trying to grow Facebook. I didn't even. I didn't think people even were over there still, you know, at that point in time, it's my least favorite social media platform. So it's just like, interesting. Like, wow. I posted over there, I get several hundred thousand views. Like, I haven't got several hundred thousand views on anything, you know, in a while. So I'm like, oh, that's curious. And then it wasn't until I think this was last was it May. There was a Tweet. I'm still going to call it a tweet that I thought was funny. And I took a screenshot of it and I shared it on my Facebook page. And once again, there was nothing finance, I guess, kind of finance related. It was a screenshot of somebody ordering something off doordash. But, you know, I wasn't trying to teach a financial lesson. It wasn't like talking about wealth building. I just thought it was funny. Posted on my Facebook page. And then, like I said, I don't even remember this. I don't know, like, when I got approved for. At that time, it would have been a performance bonus. I don't know if I was grandfathered in since I had the page for so long, but next thing I know, I see I have some earnings that I'm going to get paid on. And I'm like, wait, get paid on what? You know, what am I going to get paid on? And it was this post and another post where I guess I had some views and, like, Facebook was going to pay me $137 for two screenshots, essentially.
A
Crazy.
B
And I'm like, what, What? What do you mean? Like, you know, at that point in time, like, yes, I've got paid on YouTube. Never been paid for, you know, a podcast other than sponsorships, but other than, like, creating the blog for the AdSense, you know, I've never created anything on social media where I got paid that wasn't a video. So I'm like, well, this is interesting, you know, fascinating. So then the next month, I. I knew that there was a post that I had posted, I think, earlier that year. It was a. A Taylor Swift post. I'm like, all right, I'm gonna. I'm going to post this because I knew it went viral before. Let me. Let me see what I could do. So I posted on my Facebook page, and that post made me like, 500 bucks. And I'm like, what the heck, right? So I think I got it all figured out. You know, I got the strategy. Next month I made $180. Like, okay, maybe I don't have it figured out. And I wish I could tell you that I. I ran with it. Like, I saw the writing on the wall. This is an amazing opportunity. It still was, like, this side thing, right? Like, I still didn't take it seriously. I'm still trying to grow this coaching business. So I'm still going to post because I'm like, hey, I'll. If it makes me a couple hundred bucks a month, whatever, you know, just Just for a little extra time. And I think it was finally that December I had my first five figure month. I just, you know, barely. I think it was like 10 grand I made doing reels and essentially screenshots or, you know, image posts. Once again, wish I could tell you that I took it seriously, but I think it was like that spring I posted something. It was a parody post. You probably saw it. It was like a picture of a TEMU factory. I might be mispronouncing that. Temu Tamu, you know, a factory burning. And it said, you know, breaking TEMU factory on fire. You know, they lost $19 of total inventory or something like that. You know, it was meant to be funny, right? It's like my total sense of humor. Dry, dry sense of humor. Posted that and it got fact checked on Facebook, which basically meant at that time, I got dinged. And it basically said that my distribution had been decreased because I'm sharing false information.
A
Have you ever wondered how much your business is actually worth now? I sold one of my businesses through Quiet Light. And honestly, just getting that initial valuation changed everything for me. Not because of that number itself, but because of what came with it. My advisor walked me through exactly what buyers would be looking for, how I needed to restructure my accounting, what documentation I was missing, the gaps in my financials that might kill a deal before it even starts, and stuff that I really had no idea that mattered when it came to selling a business. And here's the thing, I wasn't even ready to sell yet. But knowing what I needed to fix meant that I could actually start preparing. And I now had a roadmap. Everyone at Quiet Light has built or sold businesses themselves. So my advisor told me what needed to change. It was actually coming from real experience, sitting across from buyers. And by the time I was ready, everything was positioned right and we attracted serious buyers. So if you've been thinking about selling someday, even if that day feels way far off, just getting a free valuation from Quiet Light will make a huge difference. You'll learn what you need to fix right now so you're not scrambling later. And if you're interested, go over to quietlight.com and I'm like, really?
B
For real? And that was super triggering for me, being a former financial planner and dealing with compliance. I just saw that and I'm like, screw this, this is stupid. You know, like, yeah, I'll continue to post, but I really don't care. So I just kind of wrote it off and then, I don't know, a Few months went by and there was a guy that I follow on Facebook and he posts like 25 to 50 times per day. And I noticed that, you know, I'm like, gosh, that just seemed insane to me. I found this guy on YouTube that talked about Facebook monetization and he basically confirmed, like, you know, if you have a page that has a decent following, you have to assume that like less than 5% of your following actually are going to see anything that you post. So that's why you post as much as you do. And at that point in time, I'm like, okay, I've never really taken this seriously. What would it look like if I actually had a clear strategy of posting, you know, being intentional, what I post, how much I post, like, what would that look like? And I think that was in the, I think it was April or May of this past year. So almost a year later. A year after the first $137 that I made, I, I, I go quote, unquote, all in. And that first month I think I made like 10 or 15,000. And then I'm maybe missing a month. I think the next month it was 20,000. And then I hit 30, 30, 30. And I'm like, crazy. What is going on? You know, like, what is going on? So, so it's just, it's been fun. It feels like as we were talking before this, like, it feels a lot like blogging back in the day, you know, when you could write anything, almost anything, you know, it would rank, you'd make some money, you know, that's what it feels like. So it's been a little bit of finding a lot of screenshots either on X or Threads or Reddit. I want to do a little bit more branding. So there is like, you know, creating some images in Canva that has like a template that people feels like it's a part of like the good financial sense. Jeff Rose brand some quote style images, you know, like just invoking some thought leadership and yeah, man, it's just been fun to kind of discover this and also just seeing so many other pages in so many other niches, you know, that are, that are crushing it. It's been fun to see.
A
And just to be clear, this is Facebook, right? Not, not Instagram. We're talking Facebook.
B
No, yeah, like Instagram, at least for me right now, like I get, I would get paid to post images on Instagram. They took away their, their reels bonus. It'd be cool if they brought it back. But yeah, as of right now, this Is all strictly it be up until September the first. They had Facebook had ads on reels, they had breakthrough bonuses, they had performance bonuses. That all of that has been rolled up into their content monetization program. So right now that is what it's called. So in that you get paid for images, text posts, reels, long form videos, stories. They also have subscriptions, which I really don't do. You can send stars, which I really don't track. And within that they'll also give you performance bonuses, which is stupid to me, you know, like you're gonna pay me a bonus on top of paying me to post content.
A
Like, okay, all right. So I have a page. I think it has a hundred thousand actually. I don't even check. I don't even go on Facebook anymore. But how do I have this? How do I turn this on? Like, is it on by default?
B
Or.
A
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B
I so for what I've seen for like legacy pages kind of like yours, I don't know if I just got grandfathered in. I've talked to a lot of people that have had a page that it's like say five years or older, 10 pages or older, it seems like. And they have like a, I'll say a decent following. It seems like there it's easier for them to get accepted because it is an invite only. You may actually have access to it. You just haven't said yes, I want to be in. You know, that's what I've seen with several people. It's just like just clicking a button.
A
For others, invite only.
B
It is invite only, correct?
A
All right, yeah.
B
For others it's weird, man. Like I've seen like newer pages like get accepted pretty quickly. I've seen pages that have like 20,000 followers and they're posting and they still haven't been invited yet. There really isn't like a method to the madness. But generally what we've seen, at least what I've seen is like Facebook finally released something like their monetization policies, where if you're a new page, you have to post for at least 30 days before they'll even consider you. And you also, you want to demonstrate. I think of it kind of like an audition, right? It's like, why would Facebook want to invite you if you're not posting consistently, if you're not posting content that people are engaging with, you know, if you're just posting a bunch of crap that just, just for the sake of posting, most likely you won't get accepted. Maybe you will, I don't know, you know, but generally, like, it's all about engagement. Which the thing for me that I'm most fascinated by is, you know, I think what you experience on YouTube, like, you know, with your, your ad revenue, you know, I've, I've always assumed that if, you know, if you're in the investing space or business space, you know, your RPMs or CPMs are going to be much higher, you know, just because of the advertisers, right. And initially, like, that's what I just assumed with my Facebook page because, you know, being in the finance space and then when I started doing a lot of research and a lot of pages, not all pages do this, but like they'll actually post their earnings, you know, so anytime I came across a page that shared their earnings, I would always save it and bookmark it. Just like, I'm just curious, right? So just started building this like library and it is so fascinating to see pages that for example, like mom blogs, right? You know, like the mom blogs are now on Facebook, you know, posting long form content like with an image and you know, mom bloggers making, you know, 10,000, 15,000, sometimes 20,000amonth. And they're just writing long form blog posts with an image and they're, you know, they're, and they're posting quite a bit as well, you know, they're not just doing one and done like a day. But still like, I'm like, wow. Like it has nothing to do with the niche. It has every, everything to do with are you getting engagement? You know, are people commenting? Are they liking? Are they sharing?
A
Did this replace the blog then? Is that what you're saying?
B
Yeah, that's what it. Yeah, like, that's what I've seen, you know, because I came across another page that is in the thrifting space Right. You know, so they're going to thrift stores, going to flea markets, reselling the stuff. Like, I wouldn't think that a thrifting page would have a high rpm, you know, and. But this page, I think they have around 300,000 followers, I think, when I. When they shared this. But they. They made like 22 or $24,000 in one month From Facebook. Just from Facebook.
A
Right.
B
You know, that's not core sales. That's not sponsorships or brand deals. Like, that's strictly from Facebook monetization. And like, you know, to me, it's like, gosh, that doesn't even make sense to me that a page that's talking about saving money, you know, which. You wouldn't think that that type of advertiser would be there, but nonetheless, as of right now, like, it is. So I've seen political pages making, know, five figures, motivational, you know, mom, like dad, like dad, motivation, how to be a better father. That type stuff, right? Like, it's all about engagement, man. Huh.
A
So Facebook can't be making money off of this, right? There's. Are they subsidizing this or.
B
Oh, I mean, I'm assuming, right. If they're paying all this money to creators, I mean, yeah, I'm sure it's just, like, absence, right? I don't know if it's 50%, probably. We're probably getting a third, you know, and you also have to think, right, if I'm gonna make. As an example, like, I posted a. It was like a. A stat that talked about the percentage of people that drinking alcohol. Or, like, I forgot what it was, right? 54 people are drinking less. Less alcohol. It was a text post, right? It is one sentence that I wrote that I hit publish on. And that one sentence, I think it may be, like, $250 or $300. That's amazing, right?
A
Yes.
B
It doesn't even make sense. But, like, I've also seen people say, like, oh, I only made $30, you know, from a textbook, or I made $5, you know, from. And I had this many views. I'm like, it's a sentence, you know, like, if they're paying you based off retention, like, yeah, somebody read it, they engage with. They liked it, but they're not going to spend a lot of time on that post. Right? Like, right, they're going to move on versus, like, somebody watching one of your YouTube videos. Right? Like, it makes sense that they're gonna pay you more because I've had certain reels that will get, like, a million views and maybe pay me $30 and like, and like that could be frustrating. But also it's a six second reel, you know, like people didn't spend a lot of time there. So like it makes sense to me why they wouldn't pay me as much. But if I got, you know, if I got somebody, a million people to watch a, an eight minute video, like, yeah, that makes a lot more sense that the payouts would be more so.
A
All right, you've got me intrigued now. Okay, so let's talk about like the guts here. Okay, so what type of content works? How often do I need to post? Let's start with like the ones that have gone viral for you. What, what are they? Just give the audience an idea of what types of post these do.
B
It's a variety of things I've had. I'll take. The easy form for me is I will go to X or Facebook or Threads or Reddit. X is the easy one for me. Gosh, I hate calling it X, man. I just, I don't know what it is, man. I just, I know, yeah, I just, I say it out loud. I'm like, I don't even, I don't, you're, you don't even believe yourself. Just say Twitter. I'll go to Twitter. And I'm, you know, I'm scrolling, finding stuff and like I'll see something. Either it has engagement or it's something that is personal finance related some way somehow, which is pretty easy. And I'm like, oh, that's, that's a good one, right? Take a screenshot and then upload the chat GPT and say, give me a caption on this, you know, and I've had enough conversations with ChatGPT where it knows, you know, and usually it's either satire, parody, unless it's something where I want to invoke either thought leadership or a personal story. In that case, I'll upload a ChatGPT and I'll just know, hit the record button and you know, start talking, you know, hey, this one, I want you to actually share a story. And here's the story. You know, I do that maybe like once a day, but for most parts, like here, give me five different captions, give me five different first comments to go with it. And that's the process, you know, then I, I use a scheduling tool, used to use buffer, but now I use, it's called Post planner, which allows me to create different buckets of content. And that way I've kind of have like, all right, here's the different time blocks. Everything is going out and I just upload that post, whatever bucket it fits into, and I hit schedule, man. And that is probably 70% of the content that I'm producing is just finding other people's content that either has gone. I won't say viral, but, you know, it's gotten decent engagement where I think it's going to resonate with my audience, and that's a big part of it.
A
Okay, so that post that you've clipped off of Twitter, are you posting the same thing with, with just different captions? Does that count as a post or.
B
Oh, so like, I'll take a screenshot of somebody's post, you know, so that's the image, right. And then with that, I'll create my own caption to give commentary on that image.
A
Right.
B
Makes sense.
A
Yeah, it does. Yeah. But are you doing variations of that, like, same image, like, to. To speed things up? Right. I think you mentioned you're posting like 20 times a day. Right?
B
Yeah, well, so. So that one image. So, I mean, I'm. I'm finding a lot. Right. And the cool thing with uploading it, it's not as easy to do this if you don't use like a scheduling tool, but like using Post Planner with buffer, like, all those things are. They're in there now. Right. And so I can go back. I, I also should say this out loud. I don't have a VA at the moment, so this is 100% all me. Yes, there's some stupidity in that. And also for me, it was a lot of me wanting to truly understand what's working and why it's working. And Also, like with ChatGPT, you know, the caption that I choose, you know, there, there's a method of the madness, right? Like, there's a, there's a reason I choose it right and right or wrong or indifferent, you know, and it's. Could I outsource some of that? Yes, I could. But, but you know that, that would be that missing 20%. And eventually I will. But right now I'm. It's just kind of a lot of fun figuring it out. But yeah, so. So those, these are all individual screenshots images that I'm finding. Once they're in Post Planner, I will reschedule, republish them. I'll usually wait and you can't do. So, like, if it's a newsworthy type stuff, obviously it doesn't make sense to republish that. But, like, you know, a lot of stuff I find is somewhat evergreen so, yeah, I'll definitely recycle content. And it's basically just, for the most part, just republishing the exact same thing as is. You know, I could tweak. But that's the funny thing, man. Like, with Facebook, especially, at least with YouTube, right? Like, that video, you know, a video can provide, you get. Your views will continue to increase, you know, until. It just doesn't make any sense. But, like, with Facebook, man, the shelf life of 95% of your content is done after 48 hours. I mean, it's just done. Yeah, there are some stuff. Like, if it's something goes viral or there's a story driven, like, yeah, there's some stuff that will get served, but majority of it is it's done. And you also have to assume that your audience, a fraction of your audience, actually even saw that. So, you know, my biggest fear initially was like, gosh, I don't. You know, at the time, I think I had 25,000 when I started this. And the thought of, like, publishing more than six times a day was just like, what are people gonna think? Are they gonna. It's just so funny, right? And now I'm publishing, like, 24 times a day. You know, it's like.
A
So you're finding 24 unique pieces of content intermixed with republished stuff a day. And percentage wise, is it mostly new stuff or is it mostly republished stuff?
B
I would say, at this point in time, 90% new. Wow.
A
Okay. Does that take a lot of time, or are you just. Are you on Twitter all the time?
B
Just in general, I feel like, yeah, you know, like, I definitely been monitoring my screen time, you know, where, you know, I try to, like, guard that time. And it's like. It's funny. It's like, oh, I go to pick up my daughter from school. It's cold outside. I get there early, just so I get a close spot. So I'm. I'm in the car for, like, 20 minutes, and I will find on average, like, eight to 12 pieces of content, right, like, in that setting, right? Because I'm just like, oh, boop. Screenshot. Boom. Good, good, good, good. And I mean, if you went through my phone right now, I just have so much content, you know, and it's actually kind of a hoarding concern because it's like, there's just so much content, you know, it's like, okay, at some point, I'm like, hey, I got enough. Like, I can. I don't. I don't really need anymore.
A
But can you do all this from Your phone, like, you have a setup now where you can do all this from your phone, or I, I can,
B
obviously it's just easier to do from a desktop, you know. Okay. But yeah, like, take a screenshot, upload, chat GPT, give me the caption, take the screenshot, upload to, post planner.
A
That can be all automated, though. That's. What's that, that's what's like ringing the bells for me.
B
Oh, yeah, eventually. 100%. Right. Like, the only thing that I still like where I, I need to do some more training is, you know, when you get a caption for chat GPT, I'm like, okay, this just screams AI AI. And maybe that's just having a better prompt, you know, of like the two sentence trio of sins in a row, you know, just like, okay, stop, stop. And also, like, sometimes it would just say stuff. I'm like, oh, no, that's not me.
A
Right?
B
Like, I, I, I don't, that's not the direction I wanted you to go. And maybe it be fine, right? And, and maybe if somebody else ran with that, like, who cares? You know, like at the end of the day. But yes, 100%, I definitely think it could be automated and eventually I will 100% get there.
A
Here's what I'm thinking, Jeff, and you tell me if this isn't. I, I might, I might try this, which is why I'm asking you just, you have all these screenshots, right? You throw them in like a bucket on like your Google Drive or Dropbox, whatever. You click a button, it grabs all those images, and based on a prompt that you specify, it puts everything on like a spreadsheet, like the image plus, you know, the caption. You manually review all the captions on this spreadsheet and you just click, go,
B
go, go, go, go, go, go.
A
And they just schedule them out. I can see that being super fast.
B
Super fast, 100%.
A
Like, we're talking maybe like half an hour or an hour of work.
B
Yeah.
A
All right, so can you just give me an example of a piece of content that went viral with your caption that just strikes your mind?
B
Yeah, one came to mind, but it's a little bit different. And actually I want to bring this example up because I think it would be really good for you as a type of content that you could create, you know, for your own Facebook page. I did a, A and I've, I found somebody else that did it. Right. So it wasn't my idea, but it basically was like a long, think of it, a blog as like a long form blog post. And it was talking about the. The gas station Buc EE's, which I don't know if you have those in California. Big, big in our neck of the way. Like Texas, Midwest, right? Like these ginormous gas stations. I have a huge following. So I found a Facebook page that I think he does like business writeups, right? And it went viral. I'm like, oh, I love buc ee's. Okay, let me, let me do my, my version of it. And you know, had Chat GPT create an image. It didn't even look like the owner, but it was close, you know, had it rewrite the content and dude, it went viral. You know, I think that one post made like over $3,000 off this one post. And I share that because I found a guy who. He does something similar. I forgot the content. The guy who actually got the idea from. I need to go back to his page. But a newer guy, right? And I think he's grown to. I think he's like, he's almost at 50,000 followers on Facebook. But basically he just take. Finds an image of an entrepreneur, a business owner or investor, and he does like long form written content, you know, just about their story, you know, and people love, love stories, you know, like the story aspect. And he's not posting as much as me. And maybe he posted more. He grew up, you know, to go from, I want to say he's almost brand new to 40,000. That could be something that you could do just as a. Highlighting different entrepreneurs, different. Especially the story. Think of it like the CNBC make it, you know, but you're doing it on, on your page.
A
What is considered long form. Are we talking like a blog post? Like a couple thousand words long form?
B
Anywhere from like 500 to a thousand. Wow.
A
Okay.
B
But you know, once again, you're using Chat GPT, right? So it's not like it's.
A
Yeah, yeah, no, no. I'm just thinking like, how sustainable can this possibly be? I mean, especially since you can just repurpose stuff. Right? Meaning republish. Sorry.
B
Yeah.
A
And let's say you took that guy's post verbatim and posted it on your page. Is that like a copyright violation or.
B
It's as of right now. I mean. Yes, but Facebook would not do anything about it as of right now.
A
Right.
B
Which sucks. You know, you. Right now they've cracked down on like reels. Right. So if you actually downloaded somebody else's reel and published as your own.
A
That makes sense.
B
Yeah, that, that, that would get you flagged. But that being said, I found somebody that was doing that with my content. Right. Like, and they actually took my. A picture of my wife and I, Mandy and I, like, sitting by our pool with our two kids, like, two of our kids. And so it's a picture of us and my caption and published it as their own. And only reason I knew is because Facebook served me the post on my algorithm. And I'm like, so you could do that. But, you know, the, the, the karma or the Facebook gods, like, the algorithm is going to root you out, whatever. Right? Like, right, you'll get found out and then that creator can report you and then that's. That ain't good. So not. Not recommendable by stretch. But, you know, if you want to try it, you could. And as right now, like, you wouldn't get flagged by Facebook, but you get flagged by somebody else, most likely.
A
So a lot of people listening to this podcast either sell in E commerce or they're trying to sell a course or a coaching program. Yeah. I assume you're not linking anywhere out, right. On any of these posts.
B
Yeah. So that's it. So I have not. Okay, that's actually a great question and a segue into, like, kind of part of the strategy going forward is I found a few guys on. I think it was actually on Twitter saying Twitter here. And they are driving traffic from their Facebook page to their blog, their website. And for them, you know, they're taking advantage of the ad revenue. Like, that's. That's what they're trying to do. Right, Right. And I had a call with a guy who basically runs a. He runs a Facebook page agency. That's what I'm going to call it. And on the call, the first call we had, he said he's like, you should be making as much on your website as you are on from Facebook monetization. And I'm like, really? Like. So I'm like, you know, thinking that my website is dead, you know, that there's no way I'm going to meet me making money from it ever again. But that is part of what they do and how they do it. And so when you look at a, like a Fox News or an independent, you know, one of the ways they do it is like, they'll have a really good graphic, you know, to get your attention. And most of the time, I don't know if they do it actually in the caption. I think they usually do it in the first comment.
A
Right.
B
To. To help. I guess that way it doesn't decrease your reach, so to speak. So I've seen. I'm not. I don't have anything personal to report on this, but knowing what I've heard and seeing other people and how they do it. There is a way that, yeah, you can drop a link in. It's usually suggestible or recommendable, is that you don't want more than like 30 of your content. I'm just regurgitating what I've. I've heard.
A
Sure.
B
30% of your content to outgoing links. You know, I think 70%. Keep it. Keep it in the ecosystem.
A
Yeah.
B
Then occasionally Facebook is cool, you know, with you doing that.
A
Okay, so I assume you don't use links though, right? I mean, you're going for like the pure Facebook revenue right now.
B
Yeah, the only thing that I do is. And I got that from Instagram, I use many chat, which is, you know, so where people will comment, you know, whatever. The keyword is mine, stack or fmc to get my Facebook monetization checklist. But yeah, it's interesting because, like, I've. And that's. That's actually why I reached out to you because I came across a. Has nothing to do with E commerce, but it's a. She's a. Like, she makes cookies. Right. They're political cookies. Pretty controversial. But it's still fascinating to see the engagement that she was getting on her Facebook page. And what was intriguing to me was she posted. I don't think she doesn't do it anymore, but she posted her revenue. And I think like one month she made like two or $3,000 from Facebook. And in addition to that, she was selling out of her cookies. And it was just so fascinating. Right? I mean, like, yes, you experience this with YouTube. Right. Like, you're. You're getting paid from YouTube to advertise your business. Like, that's pretty cool. Right. But like, you're doing videos, like, which take a lot of time, you know, and it's not something that you can do 10, 20 times a day, you know, it's not sustainable. But if you could actually create pictures or images of your product or behind the scenes of whatever your. Your service is. And you're like, if I was still a financial advisor, like, it just blows my mind that I could be creating content, getting paid to create that content, to then drive leads to my business as well, you know, from Facebook.
A
I mean, this is essentially YouTube, but it's meta.
B
Yeah. And it doesn't have videos. Like, it can be.
A
Yeah.
B
You taking a screen, like a selfie
A
so this is type of post on Facebook that gets me to click every time. And every time I do it pisses me off, but I still do it. So I follow the warriors. And in the picture it'll say like crazy trade rumors, right?
B
Yeah.
A
And it'll have a picture of like Steph or Jonathan Kaminga or whoever is on the trade block. And then you actually have to click on the first comment to get the article.
B
Yeah.
A
And then you click on the article and then it's this page with a ton of ads and it's a rumor that's not even true. But I click on it every time.
B
I've clicked on that so many damn times know exactly you're talking about.
A
So now I realize they're probably making money because these posts have tons of engagement the way they've done it. So they're probably making money off of the Facebook post in addition to the ads on their site. Just like what you said. Yeah, I never understood how they made money.
B
That's. That's how. So they're getting, like you said, they're getting paid for the engagement from Facebook.
A
Right.
B
And also too, when people click over the ads and get served like 37 ads before they even scroll, that's how they're also making money.
A
Nuts. Okay, let's. I'm pretty sure the audience is very intrigued by this and it sounds very straightforward. And it's automatable or semi automatable, I think pretty easily. How sustainable do you think this is? How long has this been going on for?
B
I mean, that always it was the fear for me, it was like, man, I don't want to. I don't want to go all in on this, you know, and it be also non existent. But talking to this, this guy who runs the agency, like they've been doing this for. I'm gonna make up a number here. I forgot, but it's like been seven years or longer.
A
Okay. So Facebook has been paying people to post for that long.
B
Dude, that, that like. So I. I had a call with a guy, he's so. He's a political podcaster. And he. He found me. We end up talking. And he's been getting paid from Facebook since 2019. Wow. And even with him, he's like, you know, when I started my podcast, like, I thought my podcast would be the main revenue driver, you know, with brand deals, whatever, sponsorship, whatever that was. And it has. It's been Facebook. And I'm like, dude, that's crazy to me. Right? I mean, 2019, like, wasn't even on the radar, you know, so I mean, he's been making money all this time. What is. Like I said, I, I don't know. All I know is that them rolling everything up into this now monetization content monetization program. You know, when you log in the professional dashboard and you see the earnings and you see how they're doing it, I see other people that have been making money on TikTok. You know, that's kind of a fear because I think TikTok at one point in time was like paying creators like crazy.
A
They were.
B
Yes, right. You know, and, and then also, you know, there, there was a time where Threads, when that first launched, they were paying people like I was getting paid like $500 if I had so many posts hit like so many views and dude, I, I could, I could hit that bonus in the first like three days. Like it was so easy. And now they don't pay you anything. Right? Yeah. So there is that fear. But it feels like, man, they're making a big push to get people on, on here and knowing like that's what they have to do to compete with like the Tik Toks and the youtubes and Snapchats or whatever.
A
X.
B
So yeah, I don't know. Like, it. I, I think like anything, I, I think it's going to be good for a while eventually, then maybe like decrease the earnings possibly, maybe. But it's so fascinating for me, like right now for this, the month of December, not not only do they have the content that I'm getting paid for the content monetization, but they, they threw on three different bonuses and one, one was like 20 on top of whatever I make for the month. Wow, that's probably like a December called a holiday bonus. They probably won't do that again until next year if they ever do it again. Right. The other one was if you hit so many earnings will give you a bonus, like probably not going to get that one, you know, So I don't know if that's a. We're going to tease you, you know, and, and get you to post a lot and then you're going to get so damn close and not get it. Yes, but, but also too like it does give you the incentive, like, hey, I'm going to try to hit it and if I don't get this, I don't get the bonus. But I do get paid for because I was creating more content. But then the third bonus was if I get like two posts that hit like so much reach, you know, and this one was like 480 bucks. I got that one a week ago. Hit it. It renewed again for this week. I already hit it. You know, so that's like a thousand dollars in bonuses just from that one, not including the 21. Yeah. You know, it's just. I don't know, like, so many things
A
are flying through my mind because we both have kids. Like, our kids are not on Facebook. So maybe. And I know when I run ads, it worked. Facebook is my top platform because of the demographic. So I'm wondering, like, anyone who has money is probably on Facebook because we're older, right?
B
Yeah.
A
And maybe that's why they're not doing the same thing on Instagram, which is a lot of kids. And so maybe this does have lasting power because Facebook is their platform of old people like us.
B
It's what it feels like, man. Like, if seeing once again, like, seeing how everything was kind of just conjointed, like, the different performance bonus and ads on reel, like, it was all kind of like. Yeah, but now, like, it feels more legit. Right? I mean, like you said, like, every. Every single day, I can see, like, how much I made on my stories, how much I made on reels, how much I made on images, how much I made on stick, on text posts. You can click on any single post and see if. How many views did it get? How much. How many followers did you get from that one post? I mean, the reporting is. Is legit. You know, it's real time. Like I said, I never had that on YouTube. Like, well, I guess I. I guess you could. I mean, I feel like you had to, like, really click around and dig, right? Like, this is literally like a few clicks and you have access to a lot of data.
A
Why stop at 20?
B
I think there is some audience fatigue. But then again, like. But the guy that I'm the guy referenced earlier, so I'm assuming he started like, the. During COVID You know, he blew up on Tick Tock, and He has almost 4 million followers on Facebook.
A
Good lord.
B
Okay, so I went back when I first started following him. I think it was like 25 a day. And then when I. And the only way to know is, like, I literally have to scroll and count, right? I'm like. And I think he's posting anywhere from, like, 50 to 70 times a day now. I'm assuming he has somebody helping him, obviously. And what I noticed, like, he is republishing almost the exact same post, like, every other day sometimes. Right. I think he'll go, like, through a Cycle. So, yeah, I mean, if you had a team trained well enough to be able to schedule that stuff out and republish, like, yeah, I think you definitely could do it.
A
Yeah.
B
But as of right now, since it's me and my. Me, myself and I. That is, like, I tried getting it up to 30 a day, and it was. It was. It was a lot to manage. Even republishing stuff. It was a lot for me just by myself. So 24 right now is kind of that sweet spot where I can. I can do it and feel sustainable as of right now.
A
So given that it's 24, does that imply that you're posting once an hour?
B
Yes, but, like, I. I don't. I only post, like, at 3. Do I still do 3:00am, 3 and 6:00am, so, like, I'm not anything. We're 12 to 3, there's nothing going live. And 3 to 6, I only got one. So for the most part. And then there's. Occasionally I'll throw a text post in, like, every half hour.
A
I see. Dude, Jeff, I'm pretty sure there's a lot of people listening here. I want to get started. I know you have something that you've whipped up, and I'm gonna sign up right after this, actually. You wanna share it?
B
Yeah, no, it's like, it's one of those where, you know, you start doing something and actually, a good friend of ours, Bob Boblottic, reached out to me, and he had no idea that I was making money from Facebook. He just saw that. So when I started this, I had 25,000. Around 25,000 followers. As of right now, like, I'm almost at 400,000. It's weird to say, but just this week, my Facebook follower account passed. My YouTube subscribers.
A
Crazy.
B
And it's just like. It's weird. It's like. I don't know. It's weird. It's also kind of Sad, right? Because YouTube was the thing, you know, And I guess Facebook is the thing. But still, like, I was so proud of, like, the YouTube subscribers, you know, so it feels weird. And I know it's two totally different platforms, but anyway, he had reached out to me and he just saw, like, how much my. My following had grown, you know, so they. Man, what are you doing? And so we just, like, texting. And then, like, then I mentioned them again, by the way. Like, I'm also like, you know, I'm getting paid, you know, and he's like, what do you. What.
A
What do you.
B
What do you mean? What do you mean you're getting paid. And I sent him a screenshot, and he's like, wait, what? That's. That's from Facebook. Like, Facebook pays you. And. And I had several of those conversations of like, okay, I know there's people out there like me. They have no idea that this even exists. So let me. Let me put together a course that shows not only how to do it, but also kind of the method behind the madness. You know, how I'm doing it, how I'm scheduling things out, how I'm using chat GPT. So, yeah, created the course, get paid to post, and put on a whopping price tag of $97 just because I want to create something where I'm like, hey, low barrier entry for people that want to get in, just. And just go through it and then start taking action.
A
What's the URL? I actually Googled and I couldn't find it.
B
What's up?
A
What's the URL?
B
It is under Jeff and Mandy Rose dot com.
A
Okay, Jim. Okay, something you can tell this isn't planned. This is not a promotional podcast. By the way, Jeff doesn't even know the freaking URL is. I will post it. Hold on. Jeff and Mandyrose.com.
B
i don't even know the URL.
A
Actually, if I go to Jeff and Mandy Rose, it's Mandy's class, not yours.
B
Well, she has hers, but hers is the front.
A
Okay, hold on. You know what? Okay, I will.
B
It is jeff and mandyrose.com get paid2post. Okay, that's gonna drive so many sales.
A
Okay, I'm gonna post this link in the show notes. Trust me, guys, if you're listening to. This is not. Like, this was probably not even intentional. He probably didn't even know I was gonna ask. I just knew about it because I was interested in this. So I will post the link in the. In. In the show notes because clearly Jeff was not prepared to sell anything today. But, Jeff, this is pretty amazing stuff, man. I've known you for a long time. We've been blogging buddies forever, I want to say, since like, 2013, maybe 2020.
B
When did you start your blog? Like, when did you actually launch it?
A
You remember 2009?
B
Okay, yeah. So it was like the. Yeah, the same year. That's funny. Yeah, I think.
A
Yeah. But I didn't meet you, I don't think, until fincon maybe.
B
Right. It was several years after that.
A
Yeah, something like that. And it's. I guess now it's all coming full circle. We're gonna be Facebook buddies now. But if you guys are listening out there. I will post this in the show notes. And this almost honestly, Jeff sounds a little too good to be true. So I'm probably gonna dip my toes in the water kind of like you did last year and just see where this goes.
B
Dude, I'm the same way, man. Like, I didn't, I didn't believe it. Sometimes I, I still don't, you know, Like, I just recorded a video pretty recently, you know, where I just, I said matter of factly, like, this year I will make almost $200,000 just from Facebook monetization. And you know, and that's, and that's from me finally going all in like in April or May. So it's like, okay, 2026 seems like it's going to be a fun year. Especially with like the big strategy for me going into the new year is like, how do I actually drive traffic to the blog and then, you know, cap, you know, whether it could be affiliates as well. I actually don't want to mess with affiliates. Just, I might, might change my mind on that. But if I can just drive traffic and just let ad revenue do this thing, like I'm, it's just so much easier to do, you know. So, yeah, like 2026, man. Like, there's like a lot of, lot of fun potential here to see what happens.
A
And I want to do this for my e commerce store. Like there's so much room for funny captions for the stuff I sell because you can write whatever you want in a hanky and I can just write some weird stuff on the hanky and have interesting captions and that would probably drive people to the store as well. Like there's a lot of possibilities here.
B
Yeah, like, especially like if you had hankies with like funny captions. Almost like a meme. But it's like it's your product, your, you know, like people will share that. And the cool thing is like you do it once and maybe it doesn't work or maybe it does. Guess what? A month from now or whatever, you can repost the same dang thing. And it continues to serve the same purpose.
A
I mean, this will be really easy. You know what's funny is I've been like on the fence about launching a TikTok channel for my store because like it, it doesn't make sense for a middle aged Chinese dude to be hawking like wedding stuff. It should be my wife, but she wants no part of it. I actually started a YouTube channel for bumblebee linens and, and I recorded like 11 videos I still hadn't launched it yet where I was going to talk about some of the love stories that the people who bought our stuff. I'm probably going to go live with that next year, but this sounds just like 20 times easier.
B
Yeah.
A
And my face doesn't have to be on it.
B
I, I've wanted to do like reaction style videos like just because I've, you know, like I've got the setup, you know, it feels like I should be doing that. And I just tried one, you know, it was a clip that went viral, gave my reaction to it and I think it got. And that actually just went live like last week. I think it got like 20,000 views. I'm like, dang, you know, like, gosh, I want to do that. But then again I find a screenshot on Twitter, you know, and I post that and it gets like a million views. It's like, okay, all right, Facebook, I hear it and there might be some transition where they will start rewarding people doing longer form content. Maybe, you know, like, maybe it still makes sense to do that for like, you know, having the YouTube channel, like thought leadership and just, you know, maybe that still makes sense. But as far as like what I'm getting paid for, like it just does not make good financial sense to do that.
A
And with that pun, we will end this episode. Jeff, thanks a lot for coming back on the show, man. Appreciate it.
B
Happy to be here.
A
Hope you enjoyed this episode. I'm in the process of getting this up and running right now and we'll report back in a couple of months. For more information and resources, go over to mywifecutterjob.com episode 635. And once again, virtual tickets to Seller Summit 2026 are now on sale over at sellersummit.com if you want to learn the latest and greatest strategies in e commerce, then grab the recordings. Go to sellersummit.com and if you're interested in starting your own e commerce store, head on over to mywifequitterjob.com and sign up for my free six day mini course. Just type in your email and I'll send you the course right away. Thanks for listening.
Podcast: The My Wife Quit Her Job Podcast with Steve Chou
Episode: 635 – How To Get Paid $40K a Month to Post On Facebook (with Jeff Rose)
Date: April 24, 2026
Steve Chou sits down with Jeff Rose, founder of Good Financial Sense and a personal finance blogging veteran, to discuss Jeff’s surprising success building a $40,000/month income simply by posting on Facebook. The conversation dives into Jeff’s journey from blog and SEO woes (post-AI/algorithm changes) to Facebook’s little-known monetization program for posts, and actionable strategies anyone—including those with zero experience or following—can use to get started.
"This is a website that used to make several hundred thousand dollars a month. I think last month made me $180."
— Jeff [04:47]
"A stat that talked about the percentage of people that drinking alcohol... It is one sentence that I wrote that I hit publish on. And that one sentence, I think it may be, like, $250 or $300. That’s amazing, right?"
— Jeff [20:42]
"Sometimes I, I still don't [believe it]...this year I will make almost $200,000 just from Facebook monetization. And that’s from me finally going all in like in April or May."
— Jeff [49:49]
"Anyone who has money is probably on Facebook because we're older, right? And maybe that's why they're not doing the same thing on Instagram, which is a lot of kids."
— Steve [42:59]
"You have all these screenshots, right? You throw them in like a bucket on like your Google Drive...it grabs all those images, and based on a prompt that you specify, it puts everything on like a spreadsheet, like the image plus, you know, the caption. You manually review all the captions...and they just schedule them out. I can see that being super fast."
— Steve [29:09]
Jeff Rose’s journey is both timely and instructive for entrepreneurs tired of algorithm drama and craving new, fast monetization channels. Posting on Facebook for dollars is not a myth, but a tangible path, especially for those willing to work systematically and leverage automation. Both host and guest express astonishment at how lucrative, automatable, and open this model truly is—for now.
End of summary.