The photography industry isn't "dying."

But it is changing, and it is doing so QUICKLY.

In this episode of The Nerdy Photographer Podcast, we talk with industry icon, Joe McNally, and take an honest look at the seismic shifts happening in photography right now: technology, AI, oversaturation, social media economics, shifting client expectations, and what it actually takes to get started today.

The industry isn't collapsing. It's restructuring.

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About My Guest

Joe McNally is an internationally acclaimed, award-winning photographer whose prolific career includes assignments in nearly 70 countries. McNally is often described as: Authentic, articulate, an exceptional technical photographer whose varied skill set means he is called upon often for the "unusual" or "challenging" job. But no job is too big or too small for McNally because he loves photographing anything or anyone interesting in front of his lens. Joe McNally is also known world-wide for his unmatched visual creativeness and extraordinary imagination. He is calm under pressure and excels in the field whether it is a portrait of a celebrity or corporate CEO to an unwieldy fashion shoot with a crew of 60.

Joe McNally's credit list includes FIVE covers of the National Geographic, (amongst an overall 15 coverages for the magazine), SEVEN Covers of Life Magazine and FOUR successful Olympic coverages. McNally has also climbed the Empire State Building 4x and the Burj Khalifa tower 2x. A proud Nikon Ambassador, he is the rare photographer to make the bridge between photojournalism and commercial photography and has the distinct ability to come away with a photograph no matter the twist or turns he might encounter on assignment.

You can find Joe on Instagram @joemcnallyphoto or check out his new community for photographers https://betterpictureswithjoe.com (use promo code 26POD to save!)

About The Podcast

The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his non-wedding work at https://caseyfatchettphotography.com

If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact