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Every Fitness Coach Ignoring VO2 Max testing is literally watching their clients brains deteriorate. The NIH just proved it. Team, let me ask you, if you are a health coach in 2025 and you are not utilizing VO2 max as the core metric in your programming, then what are you doing? These NIH researchers took 144 people and did something really wild. They scanned their brains while performing a VO2 max test. And what they found is so shocking, the people with low VO2 max, they had 50% less white matter. Now, white matter is literally what protects your brain cells from dying. And here's where it gets really super interesting. So you know that client who's always complaining of brain fog, or they forget where they put their keys, or they're constantly late, or they just aren't checked in. It's not motivation. It is a sign that their brain is literally deteriorating more than normal. Sometimes we think that this just happens as part of the natural brain aging process. But that's where you're wrong. It turns out that it's not just age. It is literally a function of how fit you are. So as a fitness Coach, you've got $50,000 worth of equipment. You're probably tracking macros. You're tracking heart rate zones, body composition. Meanwhile, the actual brain tissue of your client is dying, and you probably have no clue as to why. In the study, it clearly demonstrated that higher VO2 max is correlated with peak brain health at the age of 41. Low VO2 max. The study couldn't even find the peak of these individuals because it never happened. So while you're celebrating your client's pr, their frontal lobe is shrinking. If you still think this VO2 max testing is too advanced for your gym, or maybe you just don't understand the science behind clients are going to constantly struggle. And if your clients constantly struggle, that means your business will never scale.
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Experian.