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Hello and good evening everyone. I'm Josh. Welcome to the nightly from Hatch where your late night thoughts go to rest. I am feeling at ease tonight. I'm feeling accomplished because I spent a big swath of today figuring out some logistical scheduling for a bunch of travel I have to do in the fall or a bunch of travel I get to do. I'm going on tour, doing a bunch of stand up, and I'm going to a bunch of different cities, mostly for one night at a time. And I booked like several flights, several hotels, several rental cars. And I am very proud of myself for doing the absolute entry level minimum to make it to my work engagements because I am truly the worst at thinking about the future. I think probably like four hours into the future, like when I wake up and I feel good, I'm like, I'll probably never be tired again. Or like if it's the end of the day and I'm so sleepy, I'm just like, oof, I'll never have slept enough. I'm just going to feel like this for the rest of my life, which obviously is never true. A good night's sleep helps so much, but I just don't envision the future. Can't imagine what my life will be like or what I'll be feeling. And when I started to date my now wife years and years ago, 12 years ago was when we got together. I remember planning our first trip together and really being frazzled about like, oh, geez, we're gonna have to do this connecting flight through Dallas and we're gonna miss the rehearsal dinner for this wedding. We're if there's like a moment of delay. And she was like, well, why don't we just book the direct flight to Seattle and we can leave an hour later and we'll get there three hours earlier and it only costs $40 more. And I was like, wait a minute, I have $40. And it was like such a relief to like think logistically and think about like what my options are and what we could do to have a healthy, happy, fun, relaxing trip instead of the most stress possible. And so I've really tried to take my wife's lead on planning in advance and making sure that I'm making things cozy and comfy as much as possible with cross country air travel. So I did a lot of that today and now I feel amazing and relaxed and I am so excited to talk to our listener caller this evening. Tonight, joining me in the pillow fort is Gina. Gina, thank you so much for calling in this evening.
A
Hello, Josh. Glad to be on here.
B
Thank you so much for coming on. Where are you calling from, Gina?
A
I am based in the Bay Area, close to San Francisco.
B
Oh, right on. I love the Bay Area.
A
Yeah, it's nice here. It's sunny currently, and I can't complain.
B
I find the weather there is like kind of my ideal weather. Like, because it stays kind of temperate through the summer usually, right?
A
Yeah. Well, in San Francisco it's always like, foggy. Like, we never know how the weather's gonna be in San Francisco in the city, But I'm actually in the South Bay, which is like a lot warmer. So it's always sunny and I can't complain.
B
That's wonderful. If you did want to complain, you would be more than welcome. That's what I'm here for.
A
It's too hot, you know, it's always sunny.
B
Yep. Oh, boy. Well, I think there are worse complaints to have, and I appreciate you voicing that one. So, honestly, what were you calling in? What are you calling in to chat about, Gina?
A
Yeah. So I'm trying to live below my means, but I feel overwhelmed and exhausted by consumerism. And it's like cycle after cycle, season after season. There's always newer and shinier things to, like, buy, I feel like. But again, like, I really want to live below my means. I want to retire early. I want to live a very fulfilling life. But like, on social media or even like TV or, you know, just daily thing, I feel like we just go through this, like, cycle of, like, where there's always another upgrade or trend or product. Clothes just like, season after season. It's a never ending cycle.
B
Absolutely. And I find. I don't know if you feel this. This way specifically, but I find that the targeted ads that I get served on my phone and on my laptop really get me, like, they are targeting me accurately. Lately it's always like, oh, that does look like a sweater I would wear.
A
Yeah. And they're like, our phones are listening to us. Yeah. Like, everything. Like, it's so targeted too. Like, we can't even just like, look up online because now they're gonna push more ads to our social media or anything. And, like, even away from, like, products like, I want to have nice apartments or nice house, nicer furniture, luxury skincare car.
B
Sure.
A
There's like a better camera that we can get. Also, like, songs. Every year, you know, it's like, what do we do? And we can't afford, you know, so much. So much. Every. Every month. I feel like, there's always new trends on social media and there's always a new IT bags and new luxury items that everybody has to have and must have and things like that. And yeah, it's just like, it's hard to stay focused on, you know, focusing on, like, living below my means. But at the same time, I. I just want to splurge, you know, like, it's not like, I don't know, it's just a cycle of, like, do I want to spend on these things? And I know it's just, you know, like, in that moment, it's just. It will only last for a few months or, you know, who knows how long. But definitely, yeah. Do you feel like this?
B
Yeah, for sure. I think, like, there are certain things that I am more prone to splurging on and certain things where I'm like, better at holding back. Like, I'm not a big devices guy, which, like, I think, you know, I'm not like a gadget guy and I don't have a car, but there is stuff that's like, oh, I said sweaters is always something. Or like, I have a T shirt drawer that is like, full to bursting, but if I see a cool T shirt, I'm like, what's $30? This is a cool T shirt. And sneakers is the big one. I moved recently and I just had to kind of reorganize my sneakers. And it is an embarrassing organizational system. It takes up like. Like, my side of the bed in our bedroom is like in the shadow of a giant tower of sneakers.
A
Wow. Yeah. And like, sneakers are huge too. And, you know, there are limited editions, seasonal collections, and there's collaboration.
B
Yeah, you don't have to tell me twice.
A
It just never stops.
B
I know it. Are there things that specifically get you in that way where you're like, oh, I might not be a person who will always buy like, a new what a new, like, bag or like, luggage doesn't get me like, oh, I'm fine with my old luggage, even though it's a little bit worn. But like, whenever I see an ad for this, I'm like, always like, fingers shaking above the add to cart button.
A
So I've been really, really into nice furniture lately.
B
Sure.
A
I'm at an age where I'm like, I used to buy a lot of like, ikea. I would buy a lot of like, cheap furniture, like just like from Walmart and just like the plastic things. And I was fine with it. But now I'm like, okay, like, Eames chairs look nice. Eames Lounge chair is like one of the classics, but they're also like $10,000.
B
Yeah, that's so much money. Yeah, that is so understandable. Fortunately, I mean, I think one fortunate thing with, with furniture being the thing that you're gravitating towards is like a good piece of furniture is an investment. You know, maybe you don't need to spend $10,000, but like, it is something that you will use for a long time and you can't, you can't keep buying furniture. There's only so much space you have.
A
And it's like the justice, like we can justify the purchase. Like, oh, I can pass it down to our kids. I don't have kids and no one
B
to pass it down to.
A
It's an investment. But I'm like, at the same time, like, there are probably existing, like pre existing furniture that I can probably buy, you know, on secondhand and also like cookware or just like things, you know, just things in general. And I feel like the consumerism is especially. America is just so heavy and cycle after cycle, it's just like a lot.
B
It is kind of out of control. Are you at all. Because this is not me and I feel like I should be better about this. But like, I have friends who are really good at like vintage shopping, secondhand shopping, Facebook Marketplace even, or like whatever kind of like buy nothing group. And it gives you a little way to like scratch that itch of, oh, this lamp would really complete the space without having to, you know, make a big new luxury purchase that is really going to be tough on your bank account. So it's like, at least that way I found you can kind of have the thrill of shopping without the financial part. Although, you know, it doesn't fully. If we're talking about consumerism and materialism as a, as a set of values, it doesn't quite peel that away, but it does, like, make it a little bit more livable.
A
Oh yeah, for sure. And actually speaking of Facebook Marketplace in the Bay Area, like, if you're visiting in San Francisco or Bay Area in general, like, you should definitely check out Facebook Marketplace because, like the furniture or like, maybe other things too, like the listings that go on here, people are selling like so many nice, like, designer stuff for not, not cheap fee, but like a fraction of cost, original price.
B
That's pretty good.
A
So, yeah, it's very nice. And last night actually I picked up camping chairs from Facebook marketplace for like $15 for five camping chairs. That was a steal.
B
That's great. And that like, I kind of Find that that kind of a bargain is like, more of a thrill at times than, like, getting the thing itself.
A
Oh, yeah. I felt so good. My husband and I, we were high fiving each other and we're like, this is a great find, but do we need five chairs? Probably not sure. But again, that comes back to having just too much. Like, we own too much and we keep buying Stu, like, even in our apartments. I feel like I want all these nice things, but I don't have space.
B
Totally. I do that too, with artwork. I'm not going to Christie's and bidding on a Picasso, but I'll see. Oh, this is a beautiful vintage concert poster. And I'm like, well, there's only so much wall in my home. I'm gonna have to start covering up windows.
A
Yeah, that's true.
B
Do you know what helps me that, like, that really makes me feel good is if there's something that I like, but it's maybe a little splurgy or it's not something. It's something I know I don't need. Let's say not even something I don't know if I need, but something like, I don't need another cardigan. I have so many. They're in such good condition still because I rotate them frequently. But I will, like, keep a tab open on my phone with the thing and I'll look at it and I'll go, like, can I go another day without buying this? And like, if tomorrow I go, I would really. You know what? This is something I need. I have an event coming up that I actually, like, need a new sweater for or whatever. Then I will do it. But often I'll look at it, I'll go, that's nice. But I don't need to make this purchase today. And then eventually my size will sell out or it'll go a deep enough sale that I'm like, okay, why not?
A
Wow, that's really good. I think that's actually much better than, like, most people. Because I know that most people just like, buy, buy, buy. They don't even think about, like, should I wait a day or so? Because, like, that impulsiveness is, like, so strong. And there's actually an app. I think there's an app someone built so, like, to trigger, like, that dopamine when you buy things. So there's an app that. Where you can kind of fake purchasing, but you're actually not buying any.
B
Whoa.
A
But that what the app does is like, it's like the same thing as, like a normal shopping website. And you just plug in like a. Like a shopping. What do you call it? Like, a shopping bag. And then you check out, you put in your credit card, and then you purchase, like, place your order, but actually doesn't charge you anything. But it's like that process of the whole buying things online. And, like, that's how people get rid of their, like, urge to spend or, like, shop.
B
Do you think that would work on you?
A
I'm not sure. I mean, I think, like, I'm more of a physical person. So, like, if I see a product and I'm like, oh, my goodness, like, I need to go home and look into it. And also I'm like, I. I don't usually buy things just based on my opinion. I like to, like, go on social media and check out, like, social media posts. And there's a lot of, like, influencers that show, you know, do, like, shopping hall. And that's when I'm like, oh, this person got X, Y and Z and let me go deep into it. And it's so easy nowadays because everything is like, you know, like, affiliate, affiliate link. There's like, everything is like, one click away, even with, like, Apple Pay and things like that. So then I will check it out and then, like, that's how I buy. Or, you know, and usually, like, if I, like, push, like, check out the product hashtags, then there's a bunch of, like, videos that someone else already put up. And now I'm like, I'm so, like, addicted to it. And I'm like, okay, maybe I'm missing out. Like, I need to buy it. So that's how I usually, like, buy things and things like that. But I am well aware of my habits.
B
Yeah, right, right, right. You know what the problem is? It's just kind of. It's a. It's a tough one to beat. I feel like sometimes too, especially when it's clothes or even nice pieces of artwork that you want displayed, I find that sometimes I can scratch the itch by really digging through my own, let's say, archives and going like, oh, you know, I haven't worn these shoes in forever. And I do think this will complement the outfit that I'm wearing to this show or to this party. And that will feel really nice too. It's, like, deep enough that I can go shopping through my own collection. And same with artwork stuff. My wife and I in our new apartment are really, like, rethinking what we want on display in terms of art. Like, we have some concert posters and show posters and, like, Some stuff from traveling and some beautiful prints that we got from artists that we love. And really thinking about like, oh, just because we had this up in our bedroom at our old apartment doesn't mean that this has to be the new decor. And just reshuffling that stuff feels really satisfying. And like, I truly have not, it has not even occurred to me to buy anything new in terms of decor. It's just like, oh, how can we make this place feel new and bright and vibrant with what we have, even if it's, or, and especially if it's different than the way we used to have it.
A
Do you have like an extra storage unit or do you have a bigger place where you can store like all our.
B
Do you have a smaller place?
A
Do you ever like, get rid of your stuff? Maybe like donation or try to sell it online.
B
We did a big donation before we moved, which helped. We donated a bunch of clothes that neither of us have been wearing. We donated a bunch of extra stuff, like some electronics and some lamps that we didn't have space for and some pieces of furniture. We did get a couple new pieces of furniture to replace some old stuff that was a little busted. But yeah, I think donating and even honestly I find that every once in a while if you see a GoFundMe, cross your timeline and it's like, I could spend X dollars on, I could spend X dollars on like a piece of clothing I don't need or like a, you know, an end table that we don't really have space for. But it's so nice. Instead of doing that, I could spend a small amount of money just like contributing to someone else's health or well being or whatever. And that, that is like a really nice feeling too, of being like, oh, this is what the money's for. It's like for caring for each other. And like you were saying, the idea of like consumerism is so endless. Like there's no way for those appetites to really be quenched because it's always more, more, more. But I think when you're doing something for someone else, it feels good and it doesn't put you in danger. Like, I don't know of anyone who's like gone bankrupt for, excuse me, gone bankrupt from making like too many contributions to other people's like, you know, cat
A
care, like angel trees, like you contribute to kids.
B
Yep. But I like really, I get into it. Someone I vaguely know has a baby, I'm sending them a gift card so they can get some delivery and like that, you know, it still is an expensive money, but it's not. Consumerism is not acquisition. It's just like, I don't know this here's. I'm using the same amount of money that I would have used to, like, acquire stuff that's going to fill up my home and isn't going to make me demonstrably happier to help someone in my life feel happy and cared for. And that's so much nicer to me.
A
Yeah, that's actually very thoughtful. Yeah. Maybe pivot into giving instead of splurging for myself. That's wonderful.
B
Yeah. It feels good. And it's like, even when you can't always do it, it just is like, oh, that was a good use of whatever money I spent. Never feel bad.
A
Okay. Yeah, that's actually great to consider.
B
But I do think it's like, right. I'm right there with you. It is so hard. And, like, going out and living in the world where you're being bombarded with ads, even sometimes doesn't feel especially safe. Like you said, you like to go out and be in the world and look at furniture, etc. But, like, I do think picking stuff that you're doing and really investing the time and not just going like, what can I buy to fill that hole? Or whatever, but instead of being like,
A
what can I be doing today? Yeah, totally. What can I buy?
B
Yep. And then instead, you can kind of be like, oh, what can I do with my time? So I'm less at the whims of those consumerist impulses. Right. Because I think if you're feeling, like, fullness and joy and community, it's a little less compelling to be like, I need that dopamine.
A
I need.
B
If I don't. If I don't buy this new. If I don't buy this new love seat, I will never feel happy again.
A
Right. Or, you know, like, should I contribute to retirement instead of buying a $2,000 couch or something?
B
You know, for sure. Yeah.
A
Yeah.
B
I mean, good. Good luck. Let me know if you find anything that super works for you, because I. I, like, try my techniques and then occasionally I'll backslide and splurge a little bit. So I think that's okay.
A
Yeah. Well, we'll see. Yeah. I mean, there's no answers to this. Right. So hopefully there are other people. Please give us wisdom and share your thoughts.
B
Absolutely. Well, thank you so much for sharing that, Gina. It was really nice to talk with you, and I hope at the very least you are enjoying those camping chairs and you get a lot of nice use of out of those with your husband and with your friends. And it feels worth the $15.
A
Thank you so much.
B
Good night. Wow. Yeah, I mean, I'm right there with Gina. I said it a couple times, but sometimes it is just tough to feel like you're missing out on the cool new thing or the trend or it feels like, oh, shoot, this little kitchen gadget is what's really going to make my life easier. I need this new spoon with a synthetic handle that's easy to clean or whatever. And it's just, it never ends unless you decide that you're good and you go, you know, I don't really need this. If you have tips for this or if there's anything else you want to talk about, please don't hesitate to reach out. We love to hear from you. Send us a voice memo or an email at the nightlyatch co or leave a voicemail or text at our phone number. That's 904-nightly. 904-644-4859. We always love to hear from you. Before I go tonight, I would like to say a little good night. I'm gonna say goodnight to, to my sneakers. You know, I think I have been kind of acquisitive, kind of a collector of them, but I just wanted to know. I really do like them all and I'm gonna try to wear them in a more even handed, equitable manner going forward instead of just buying a new pair and wearing that one till I get another new pair. So thank you all for listening. It's been a pleasure to talk to you this evening. It was great to talk to Gina. Have a good night. I'll talk to you soon. To learn more about our phone free light and audio experience, head to Hatch co. You can also follow us at HatchPodcasts.
Host: Josh (on behalf of Hatch Podcasts)
Guest Caller: Gina (Bay Area listener)
Date: August 8, 2026
Tonight’s episode of The Nightly dives deep into the tension between consumerism and conscious living. Listener Gina calls in to discuss feeling overwhelmed by endless trends and targeted advertising, while still wanting to live below her means and avoid unnecessary purchases. Host Josh shares his own struggles with impulse buying, especially around sneakers, and together they swap stories, coping strategies, and a few laughs about the world of constant upgrades, luxury temptations, and the dopamine rush of shopping. The episode candidly explores ways to feel content with what you already have in a culture of “never enough.”
Warm, conversational, and gently humorous—with real talk about the emotional and psychological push-pull of modern material culture. Both host and caller are honest about their own foibles, approach solutions without preaching, and encourage community wisdom.
Josh wraps up emphasizing self-acceptance: it’s okay to “backslide and splurge a little.” The episode underscores that while there are strategies to regain control over consumer impulses, the journey is ongoing, and mutual support (and creative bargains) count for a lot.
For more conversations or to share your late-night thoughts, visit hatch.co or call The Nightly at 904-NIGHTLY.