Transcript
Metro by T-Mobile Advertiser (0:00)
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Greenlight Advertiser (0:30)
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Nikki (1:04)
Hey everyone. Welcome back to the Nikki and Bri Show. And as you all know, this whole month the Nikki and Bri show will feature a badass, inspiring woman. We are continuing our series with a woman who built something from scratch before personal branding was even a thing. From the early days blogging on the chic site to bestselling books that you all love and know. Girl, wash your face girl. Stop apologizing. And so many more. She sold out conferences and podcasts. She has constantly evolved and is still evolving in public. She's shown the real, the raw, the messy and the motivated. And today we're talking about building a life on your terms. Rachel Hollis, welcome to the Nikki and Bri Show. What up Rachel? Rachel, thank you so much for joining Nikki and I on our show. As you know, this month Nikki and I are showcasing badass, inspiring women like yourself. And you know, we have seen the massive empire you have built and all of us got your book. Girl, wash your face girl. Stop apologizing. I mean all of them. Incredible. I absolutely fell in love when you came out with that in 2017. But Nikki and I, we always love to see where people started and how they started the empire and where they have come. So for our listeners, we would love to take it back to when you
Bri (2:30)
started off by blogging.
Nikki (2:32)
You had your site thechicite.com and we would love to know what that blog was about.
Rachel Hollis (2:38)
Oh my gosh. So I actually owned an event planning company in LA. This was like 2006, 2007 and and I started to hear people talk about something called a blog And I had no idea what that was, but I knew that it was writing, which was something I had done since I was a little girl. And so I thought I would start writing about events. I thought maybe if I wrote about events, then I would find more brides who wanted to hire me as their wedding coordinator. And it was so bad for anybody who had a blog back then, it was like thechicsite.blogspot.com I didn't even know how to buy my own website back then. And I just wrote about anything. I wrote about what I for dinner or like a throw pillow I had made. And it was horrendous. I cannot express to you enough how bad it was. And I had an intern at the time who I give so much credit to, this kid named Ivan. And he came in one day and he said, do you know that a blog is supposed to be about something? And I was like, wow. No, I did know that. And so then I started. So I started to try and figure out, well, what was, you know, something I felt like I could write about for a long time and that I had a perspective on. And I began to write about what it was to entertain in the home. So I would host events or my kids birthday parties. And it was still pretty crappy. But I think once I had kind of a direction and I understood that I needed my own unique perspective in that process, I started to find a little audience along the way.
