What if the thing keeping you stuck at six figures isn't a missing strategy, but a series of decisions you've been quietly putting off?

In this episode, I sit down with Jillian Greaves, a functional medicine dietitian who spent two years in my mastermind during the stretch where her entire business changed.

When she came to me she was doing around a hundred thousand a year and drowning, seeing clients five days a week, working every weekend, saying yes to everyone. She wasn't frozen. She was making decisions constantly. She just couldn't see the full picture of her own business, so the biggest calls kept getting parked.

We walk through how she finally made them: moving off insurance and into private pay, building a structured program instead of selling sessions one at a time, adding a group offer and a low-cost entry point, and eventually hiring and training a team she trusted. Her revenue more than tripled in that first year, and she did it while working less, not more.

If you're somewhere between six and multi-six figures and you've got a running list of decisions you keep meaning to make, this conversation will show you what changes when you stop deciding alone.

Timeline Highlights

[00:00] – Jillian on making decisions from her expertise instead of from what clients ask for
[00:42] – The decision-debt framing: why you're not stuck because you can't decide, you're stuck because you can't see the full picture
[06:05] – What being in the room, in person, did for Jillian that no Zoom call could
[11:00] – Where Jillian started: a six-figure business that looked successful and felt like a hamster wheel
[14:24] – The cost she was paying physically and the moment she knew it wasn't sustainable
[17:11] – The first big shifts: a structured offer, moving to private pay, systemizing, and her first hire
[22:01] – The result of those changes, including more than tripling her revenue the first year
[25:01] – Building the group program and getting over the fear that people only get results one-on-one
[36:11] – Hiring a practitioner team and the shift from working in the business to working on it
[38:51] – What her week looks like now: a day and a half of clients, full weekends, real flex time
[41:55] – Jillian's advice to her past self: don't be afraid to get in the room with people who've done it

Top Quotes from the Episode

"When I make changes and make decisions from the place of not having an offer just because someone said they want it, and actually creating a thoughtful offer based on my expertise and what I know is going to help people, the impact is profound."
"I had zero boundaries. I was also afraid to have boundaries, like, is that going to hurt my business?"
"I was carrying a really heavy stress load, even though I was so excited about the work I was doing, so proud of the work I was doing. But it just didn't feel right."
"The fear and the limiting beliefs pop up and get a lot louder when I'm on the verge of doing something really big and exciting and making a really impactful change."
"If you make a change and it doesn't work out, what's the worst that can happen? You make an adjustment and go in a different direction."
"Putting more responsibility on the client and getting that active participation is a win-win for everyone."
"Don't be afraid to invest in yourself and your business and get in the room with people that have done what you want to do. Single-handedly, it's been the best thing I did in my business."

Links & Resources

Apply for the Decision Room Mastermind: https://jointhedecisionroom.com (applications due June 19th)
CEO Type Quiz: https://lauraschoenfeld.com/quiz
Connect with Jillian Greaves: https://www.jilliangreaves.com

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