What if the reason your revenue feels capped isn't that you're working too little, but that you've never been taught how to rest in a way that actually feeds the business?

This week I'm talking with Kristin Brabant, who helps ambitious women business owners scale their revenue while resting more.

We get into why rest is far more subjective than most of us assume, the seven different types of rest most high achievers neglect, and how the old "outwork everyone in the room" model breaks down the moment your life gets bigger than your calendar can hold.

Kristin walks through her zone of genius framework and the four-quadrant sorting process she uses to pull clients out of their golden handcuffs, plus the real story of a client who scaled from 750K to past a million in revenue while shutting down work at 5:30 every day and taking monthly getaways.

If you've hit a number that impresses everyone around you but leaves you feeling like you're dying, this conversation will reframe what growth is actually supposed to cost you.

Timeline Highlights

[01:59] – How "outwork everybody in the room" gets inherited, and why it eventually stops working
[22:38] – Defining rest, and why the same activity recharges one person and drains another
[24:58] – The litmus test for whether something counts as rest for you specifically
[27:11] – The seven types of rest most high achievers completely overlook
[33:37] – The brain chemistry behind why rested people see opportunity everywhere
[35:59] – Why Kristin starts every rest strategy with a client's zone of genius
[37:51] – The four-quadrant framework: incompetence, competence, excellence, genius
[39:17] – Golden handcuffs, and why your zone of excellence is the trap
[47:36] – The belief that resting will tank your income, and where it comes from
[51:38] – The client who scaled past a million while working less

Top Quotes from the Episode

"When we don't rest, our brains are designed to focus only on what's in front of us, and what's in front of us is almost always a fire."
"When you're rested, your aperture of what's possible opens up. You see the opportunities and the helpers you couldn't see while running on cortisol and adrenaline."
"Your zone of excellence is your golden handcuffs. You get paid so well for it that you stop noticing it's draining you."
"The clue that you've found your zone of genius is that it's so easy for you, you assume everybody can do it."
"We tested it bit by bit. Step away this weekend, shut down at 5:30 instead of midnight. She did fewer things, and the fewer things she focused on drove a lot more revenue."

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