Podcast Summary: The Official BNI Podcast – Episode 904: Why BNI Has a Code of Ethics
Introduction In Episode 904 of The Official BNI Podcast, hosted by Priscilla Rice from Live Oak Recording Studio in Berkeley, California, Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, delves into the fundamental reasons behind BNI's Code of Ethics. Recorded live during the US and Canadian National Conference in Houston, Texas, this episode provides listeners with an in-depth understanding of the ethical framework that underpins the world's largest networking organization.
The Importance of BNI’s Code of Ethics Dr. Misner begins by emphasizing the critical role the Code of Ethics plays in maintaining the integrity and effectiveness of BNI chapters globally. He references a previous discussion from Episode 285 but promises to expand on aspects not covered earlier, specifically addressing a listener's query about the necessity of the sixth item in the Code.
Breakdown of the Code of Ethics Dr. Misner outlines the six key components of BNI's Code of Ethics:
- Provide Quality Service at Quoted Prices
- Be Truthful with Members and Their Referrals
- Build Goodwill and Trust Among Members and Their Referrals
- Take Responsibility for Following Up on Received Referrals
- Display a Positive and Supportive Attitude
- Live Up to the Ethical Standards of My Profession
He elaborates on each point, highlighting that the first five were established in 1986 with the initial Board of Advisors when BNI was primarily concentrated in Southern California. These principles were designed to be straightforward yet effective in holding members accountable for their professional conduct.
Evolution of the Code Dr. Misner explains that the sixth item, "Live Up to the Ethical Standards of My Profession," was incorporated later, likely in the late 1990s or early 2000s. This addition was in response to specific professional requirements, particularly from the legal and medical fields, which necessitated adherence to stricter confidentiality and ethical guidelines. He notes, “[...] we put that in also at the request of a number of bar associations to say, hey, look, if you're an attorney, your code of ethics supersedes ours” (01:45).
Practical Applications and Challenges The conversation shifts to practical scenarios illustrating the Code's application. Dr. Misner shares anecdotes about members who failed to uphold these ethical standards, such as neglecting to follow up on referrals, which led to their removal from chapters. He underscores the enduring relevance of the Code, stating, “It's been almost 40 years since the code of ethics was done, yet those still apply just as strongly today” (07:55).
Addressing Specific Professional Concerns Priscilla Rice raises a pertinent question regarding the sixth ethical standard, particularly its impact on professionals like therapists who operate under strict confidentiality rules. Dr. Misner acknowledges the difficulty in referring such professionals but offers solutions. He references Episode 481, “Referrals for the Difficult to Refer Business,” where he discusses alternative referral strategies, such as speaking engagements with organizations like Rotary or Lions clubs, thereby expanding the avenues through which therapists can receive referrals without compromising client confidentiality (09:30).
Fostering Community and Accountability The discussion also touches on the communal aspect of the Code of Ethics within BNI chapters. Priscilla reminisces about the tradition of reciting the Code in unison during in-person meetings, a practice that strengthens chapter unity and reinforces commitment among members. Dr. Misner confirms that many chapters continue this tradition, highlighting its effectiveness in fostering a cohesive and ethically grounded networking environment (10:37).
Conclusion Dr. Ivan Misner wraps up the episode by reflecting on the meticulous development of BNI's Code of Ethics, emphasizing its role in sustaining the organization's growth and success across over 70 countries. He encourages pride in being part of an organization that values ethical conduct, ensuring that members not only achieve professional success but also contribute to a trustworthy and supportive community.
Notable Quotes
- Dr. Ivan Misner (01:19): “We needed something to hold people accountable for their performance as a business professional.”
- Dr. Ivan Misner (07:55): “It's been almost 40 years since the code of ethics was done, yet those still apply just as strongly today.”
- Priscilla Rice (10:37): “We would all stand up and we would say that we would repeat the code of ethics in unison. And it really brought together the chapter and made the new member feel connected.”
Final Thoughts Episode 904 offers a comprehensive exploration of BNI's Code of Ethics, providing valuable insights into its origins, evolution, and practical significance. Dr. Misner's thoughtful analysis underscores the Code's pivotal role in fostering ethical networking practices, ensuring that BNI remains a trusted and effective platform for business professionals worldwide. This episode is a must-listen for current and prospective BNI members seeking to understand the ethical foundations that drive the organization's enduring success.