Summary of "The Official BNI Podcast" Episode 905: Applying Givers Gain to Business (Classic)
Podcast Information
- Title: The Official BNI Podcast
- Host/Author: Dr. Ivan Misner
- Description: Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI
- Episode: Episode 905: Applying Givers Gain to Business (Classic)
- Release Date: April 9, 2025
Introduction
In Episode 905 of The Official BNI Podcast, Priscilla Rice hosts a rebroadcast of a classic episode originally numbered 702, titled "Applying Givers Gain to Business." Joined by Dr. Ivan Misner, the founder and Chief Visionary Officer of BNI, the episode delves into the foundational philosophy of Givers Gain and its profound impact on business networking and referral marketing.
Givers Gain Philosophy
Dr. Ivan Misner introduces the concept of Givers Gain as the cornerstone of BNI's mission and operations. He emphasizes that Givers Gain is not merely a strategy for acquiring business but a superior approach to conducting business ethically and effectively.
“I really believe that Givers Gain is not only a great way to get business, it's an even better way to do business.”
— Dr. Ivan Misner [01:25]
Core Value and Cultural Universality
Givers Gain serves as BNI’s principal core value, transcending cultural and legal boundaries. Dr. Misner notes that while the perception of giving varies globally, it universally fosters positive societal and business relationships.
“Giving has many cultural and legal differences around the world and in some cultures giving is actually seen negatively, yet it's a positive force in society.”
— Dr. Ivan Misner [01:25]
Motivations for Giving
Dr. Misner outlines five key motivations that align with the Givers Gain philosophy, ensuring that acts of giving remain purposeful and ethically grounded:
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Community Reciprocity:
Understanding that contributions within the community will encourage others to reciprocate, benefiting all members collectively. -
Mutual Support:
Belief that others would extend similar support in equivalent circumstances. -
Gratitude:
Desire to give back in appreciation of previous benefits received. -
Collaborative Success:
Recognizing that collaborative efforts yield greater results than solitary endeavors. -
Personal Fulfillment:
Genuine enjoyment and satisfaction derived from giving.
“Having an ethical motivation is, I think, the key to giving.”
— Dr. Ivan Misner [04:45]
Dr. Misner stresses the importance of understanding and maintaining these motivations to foster a sustainable and positive giving environment.
Examples of Givers Gain in Action
Alan's Journey: Becoming a Super Connector
Dr. Misner shares the story of Alan, a commercial real estate agent from Orange County, who exemplifies Givers Gain through relentless networking and referrals.
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Networking Efforts:
Between 2009-2010, Alan engaged in numerous one-to-one meetings, both locally and county-wide, positioning himself as a central connector in the business community. -
Business Growth:
Alan's commitment to giving referrals not only bolstered the local economy but also significantly enhanced his own business, culminating in his best year after 26 years in operation.
“He was generating a ton of business for the local economy simply by making connections and giving the gift of a referral.”
— Dr. Ivan Misner [04:00]
David's Exemplary Selflessness
Another compelling example is David, a BNI member from the UK who runs a successful print business. David’s humility and strategic giving resulted in a mutually beneficial relationship between his clients.
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Client Interaction:
When offered a complimentary meal by a major hotel client, David chose to facilitate an introduction between the client and another BNI member, Suzanne, leading to increased business opportunities for both parties. -
Ripple Effect:
Suzanne's expanded projects allowed David to take on larger print jobs, subsequently benefiting local subcontractors and enhancing his reputation as a reliable provider.
“David's really very selfless, humble, wonderful networker because he embraces the principles of Givers Gain.”
— Dr. Ivan Misner [07:15]
Types of Giving in Business
Dr. Misner outlines various impactful ways to practice Givers Gain in business:
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Facilitating Referrals:
Connecting businesses with compatible partners, much like David’s introduction between his clients. -
Mentoring:
Offering expertise and guidance to businesses in need. -
Sharing Knowledge:
Contributing insights and information to local business groups. -
Community Involvement:
Supporting local education and youth organizations, as demonstrated by Priscilla assisting a young speaker. -
Respecting Elders:
Engaging with and supporting senior members of the community.
“You choose how to practice Givers Gain that's right for your business. And once you make a commitment to using the power of this philosophy, I believe it'll fuel your business and success will follow.”
— Dr. Ivan Misner [08:30]
Impact of Givers Gain
Dr. Misner emphasizes that acts of giving create a cyclical benefit within the business ecosystem, fostering an environment where mutual support leads to collective success. This philosophy not only drives individual business growth but also contributes to broader social and economic well-being.
“The cycle of giving continues to benefit him and those around him, particularly his other BNI members.”
— Dr. Ivan Misner [08:15]
He connects Givers Gain to the concept of Infinite Giving, advocating for a world where resources are abundant and collaboration replaces competition.
“Living in a world of plenty where resources are plentiful and the struggle for life is not against each other. Rather it's against scarcity and it's about supporting each other.”
— Dr. Ivan Misner [09:10]
Priscilla's Commentary
Priscilla Rice adds her perspective, highlighting how Givers Gain fosters long-term membership and loyalty within BNI.
“Givers Gain is one of the guiding principles of BNI. I think that makes it an organization where people want to stay for long periods of time... it's just such a beautiful way to do business.”
— Priscilla Rice [09:40]
Conclusion and Final Thoughts
Dr. Misner reflects on the foundational role of Givers Gain in differentiating BNI from other networking organizations. He underscores its effectiveness in building a balanced environment focused on both business growth and relational integrity.
“Coming up with that as our philosophy, our principal core value I think was a real game changer... it really has kept it together.”
— Dr. Ivan Misner [10:02]
He encourages listeners to explore the principles further by reading Infinite Giving and adopting the Givers Gain philosophy to unlock sustained business success.
“I urge people pick up a copy of Infinite Giving. It's a quick read and it really will give you all of the seven principles of what makes up the philosophy of Givers Gain.”
— Dr. Ivan Misner [10:02]
Key Takeaways:
- Givers Gain is not just a strategy but a fundamental business philosophy that fosters ethical, sustainable growth through mutual support and generous networking.
- Motivations for Giving must be ethical and intentional to maintain sincerity and effectiveness in business relationships.
- Practical Applications of Givers Gain, as illustrated by Alan and David, demonstrate its impact on individual success and broader community development.
- Long-Term Benefits include enhanced business opportunities, stronger community ties, and a positive organizational culture that encourages longevity and member loyalty.
By embracing Givers Gain, businesses can cultivate an ecosystem of support and collective prosperity, aligning personal success with the well-being of the entire community.