Episode Summary: The Easiest and the Worst Time Not to Network
The Official BNI Podcast, Episode 919
Released on July 16, 2025
Host: Dr. Ivan Misner
Guest Co-Host: Tim Roberts

Introduction

In Episode 919 of The Official BNI Podcast, host Dr. Ivan Misner is joined by guest co-host Tim Roberts to delve into a thought-provoking topic: "The Easiest and the Worst Time Not to Network." This episode explores how seemingly convenient times to take a break from networking, particularly during holidays, can paradoxically present some of the most lucrative opportunities for referral marketing and business growth.

The Paradox of Holidays and Networking

Tim Roberts opens the discussion by highlighting a common trend within BNI chapters: the tendency to cancel meetings around major holidays such as Thanksgiving, Christmas, New Year's, and even patriotic holidays like the Fourth of July. He explains that while taking time off during these periods is understandable, it can be a "biggest mistake" for businesses seeking to maximize their networking efforts.

Tim Roberts [01:15]: "It's one of the biggest mistakes we can possibly make because while the holidays might feel different work-wise, maybe we are working a little bit less. Maybe we have more time off and we might naturally think, well, if I'm not working, I'm not networking."

Roberts emphasizes that holidays are peak times for referral opportunities. People are more likely to be attending social gatherings, family events, and community functions where networking can organically occur. By maintaining active networking efforts during these periods, members can tap into a wealth of opportunities that might otherwise be missed.

Leveraging Holiday Situations for Referrals

A critical point Roberts makes is the importance of training members to "see opportunities in the world they are in." During the holidays, individuals are often in environments where they meet others in similar settings, making it easier to identify and capitalize on referral opportunities.

Tim Roberts [02:45]: "I'm going to be able to do that efficiently and effectively, unlike any other time of year."

By preparing members to recognize specific triggers related to their professions, BNI can enhance the effectiveness of their referral marketing. For instance, teaching a real estate professional to look for people mentioning moving or home renovations at holiday gatherings can lead to meaningful referrals.

Overcoming Common Excuses for Skipping Meetings

Roberts shares an anecdote about a BNI member who initially decided to skip a meeting during a school vacation week, citing her children's absence from school as the reason. This serves as a perfect illustration of how seemingly valid excuses can lead to missed opportunities.

Tim Roberts [04:10]: "There really was no reason for her not to go to that meeting. And she actually did end up going because nobody really asked her that question before. But it's a missed opportunity."

He underscores the idea that having a "true purpose and vision" for networking is essential. Without a clear understanding of what one aims to achieve, it's easy to let excuses prevent participation in potentially beneficial networking activities.

Strategic Adjustments for Holiday Networking

To mitigate the challenges posed by holiday periods, Roberts offers actionable advice for both BNI chapters and individual members:

1. For BNI Chapters:

   • Adjust Meeting Schedules: If a regular meeting time conflicts with a major holiday, consider rescheduling to ensure that the majority of members can attend.
   • Maintain Continuity: Even if a small percentage of the group is unavailable, holding the meeting for the remaining members can help sustain momentum and capitalize on available opportunities.

2. For Individual Members:

   • Increase One-to-One Meetings: If chapter meetings are canceled, members should focus on arranging one-to-one meetings to continue networking and generating referrals.
   • Stay Proactive: By taking the initiative during these times, individuals can prevent the loss of potential opportunities that typically arise during holidays.

Tim Roberts [05:50]: "So if you don't go, if we don't hold that meeting, I don't get that weekly presentation. If I skip that meeting because, you know, it's the holidays and I'm not working, thus I'm not networking, I miss that opportunity."

The Importance of Consistent Networking

Roberts reinforces the notion that networking should be a consistent effort, not just something to engage in during peak times. He reflects on his extensive experience with BNI, sharing that even on days when he feels reluctant to attend meetings, his commitment to his "true purpose" keeps him motivated.

Tim Roberts [06:30]: "Knowing that I may not take this by going to that meeting. It may not produce something tangible in that moment for me. But I know not going definitely won't."

This mindset is crucial, especially during holidays when the temptation to take a break from networking intensifies. Maintaining regular networking activities ensures sustained referral generation and business growth.

Conclusion

Episode 919 of The Official BNI Podcast delivers valuable insights into the strategic importance of maintaining networking efforts during holiday periods. Tim Roberts effectively argues that while holidays might seem like convenient times to pause, they actually represent some of the "worst times not to network" due to the high potential for referrals and business connections. By adjusting meeting schedules, increasing one-to-one engagements, and fostering a clear sense of purpose, BNI members can maximize their networking success even during the busiest times of the year.

Notable Quotes:

• Tim Roberts [01:15]: "It's one of the biggest mistakes we can possibly make because while the holidays might feel different work-wise, maybe we are working a little bit less."

• Tim Roberts [02:45]: "I'm going to be able to do that efficiently and effectively, unlike any other time of year."

• Tim Roberts [04:10]: "There really was no reason for her not to go to that meeting. And she actually did end up going because nobody really asked her that question before. But it's a missed opportunity."

• Tim Roberts [05:50]: "So if you don't go, if we don't hold that meeting, I don't get that weekly presentation. If I skip that meeting because, you know, it's the holidays and I'm not working, thus I'm not networking, I miss that opportunity."

• Tim Roberts [06:30]: "Knowing that I may not take this by going to that meeting. It may not produce something tangible in that moment for me. But I know not going definitely won't."

This episode serves as a compelling reminder for BNI members to remain steadfast in their networking commitments, especially during times that might otherwise seem less opportune. By doing so, they can unlock valuable referral opportunities that contribute significantly to their business success.