C (4:10)

Yeah. You know, I find the more you say near the field, multiply the yield. I couldn't agree more. I find that when people really specialize, they actually grow their business quicker. And that specialization is. It's counterintuitive because people think I need to try and represent as much as I possibly can, when in fact, if they can specialize and bring in other people to support other areas that they don't specialize in, they do much better. Would you not agree?

B (4:42)

100%.

C (4:44)

All right, so your next topic is referrals flow, where experts go. I need to. I need to talk to you about subtitles for my chapter titles of my books, because these are really good titles. Concepts. Talk about that.

B (5:00)

Yeah. So through this, I realized that specialists attract specialists. And it's a little bit like almost like a high speed railway network where the nodes are specialists, each city, and the referrals are the passengers on the train. And the more we define who we are and what we don't do, the more that these high speed, high trust referrals can flow and alignment, you know, can create this momentum, so to speak, you know, and. And, you know, just kind of going a little deeper in the Story. You know, when Garrett joined my group, the mold inspector, he already knew the indoor air quality specialist in my group. They were already friends and referral partners before he joined. But since they joined, they've deepened their trust and solidified their referral partnership. And now they're, you know, they're passing referrals back and forth every week. And, you know, and, and it's under the same roof, you know, in, in my BNI group. And, and so it's just a good example of how this flow of, you know, between experts occurs.

C (6:06)

Yeah. And, and the more you can get power teams together, you know, people that are in symbiotic professions, the, the more referrals you're going to get. Because, you know, you, you talked about the, the, the wedding power team. I, I, I like to call the wedding mafia. I get in trouble with the word mafia, but the truth is, the original meaning of mafia was community. So, you know, the, the wedding community, the home health community. The more you can build a powerful, a strong power team in a chapter, the, the more referrals you're going to generate because one referral can become a referral for two or three or four people, because they're in all in this power team. And, and that's why chapters of 70 members or more pass significantly more referrals than chapters of, say, 35 members. Because when you double your size, you double the number of power or the strength of the power teams within a chapter. Your last concept was. Or one of your last concepts was from giver to connector. Build a chapter within the chapter. Talk about that a little bit.

B (7:19)

Yeah. So this kind of gets into the, you know, the idea of the power teams, you know, kind of a focused referral pod. And, you know, I had no idea that mine would be with the trades. You know, as a physician, of course, I have a pod with my wellness practitioners as well. But just in these last, you know, two or three months, I think I've given $143,000 or something like that. If I look at my app and it's, you know, because of this pod, you know, with mold inspector, indoor air quality, roofing, H vac. And by staying in my lane and referring intentionally, I became a connector. And now the referral, Referrals flow back to me and through the group, you know, but I'm not keeping score. It's just the power of bni.

C (8:04)

Yeah. You know, it's interesting how you've made a connection with a group of business professionals that one would not normally think of to be A referral source for you to give to people or to receive from people. But I could see where they would, you know, if there's mold in a house, that they would make a referral to you and, And. And vice versa. You bring up a really good point. I mean, this is one of the examples of how BNI works in ways that I didn't really think of when I created. BNI has these elements to it that just blow my mind that are. That are beyond the original intention and powerful. All right, so what advice would you give to members who feel like specializing might limit their referral opportunities?

B (9:03)

Yeah, I would say to them, you know, it's exactly the opposite. The tighter we have our lane, you know, the more we can build trust, and the more we focus our role, you know, and become that, go to our specialty, the more we can intentionally connect specialists and form a micro team. You know, it's almost like an algorithm, you know, where we define ourselves, we clarify that role, and then we can connect, and then we can multiply referrals through giver's gain, and then at the end, we receive.

C (9:35)

Yeah, I've done a number of podcasts on this. For those of you listening, look, look up some of the podcasts on. On Power Teams and. And you'll find some examples of chapters that. The ones that jump out at me are the. The chapters. Two chapters that I ran into that had five, six, seven lawyers in the same chapter, which kind of blew my mind. And yet those chapters generated more referrals for the lawyers because they specialized, as you're suggesting here in what you're saying. Ben, any closing thoughts before we wrap up here?

B (10:21)

I'd just like to thank you, Ivan and Priscilla, and then I'd also like to thank John Rivers, who founded our chapter 10 years ago, just for being a mentor to me.

C (10:31)

Well, I appreciate it and I appreciate you being on. You are welcome to be on the BNI podcast anytime. And for anyone that is interested in getting more information on Dr. Reeves, go to Portland Clinic of Natural Health dot com. That's Portland Clinic of Natural Health dot com. Dr. Reeves, thank you so much for being on BNI podcast. I appreciate your input and your advice. It was good advice and I hope members listen to it because they. They do try to shotgun their approach in BNI rather than sharpshoot it and, And. And be specific and, and target their specialty. So thank you.

B (11:20)

Thank you.

C (11:21)

Over to you, Priscilla.

A (11:23)

Okay, perfect. Thank you so much, Ben. That's some great information. This podcast is sponsored by MeisnerAudioPrograms.com these audio programs will provide you with the tools and the inspiration to powerfully enhance your B and I experience. So check out the great material that's available to you@meisneraudioprograms.com and then use the promo code IVAN5O for 50% off of everything. All of the proceeds go to the B and I Foundation. Thank you so much for listening. This is Priscilla Rice, and we look forward to having you join us again next week for another exciting episode of the official B and I Podcast.